PepsiCo's Indra Nooyi sticks to long-term plan Indra Nooyi, CEO of PepsiCo., has been surprised by consumers' switch to portion control and away from diet beverages. However, she remains committed to her plan of growing the company's sales by focusing on nutritious products. She has pledged to invest in more companies like Quaker Oats and Tropicana to double nutrition food sales to $30 billion by 2020. FoodNavigator (7/3) ADM reportedly bids $3.4B for Wild Flavors Archer Daniels Midland has made a $3.4 billion bid to purchase natural foods manufacturer Wild Flavors in a move to diversify beyond grain processing, sources say. ADM rival Ajinomoto is also said to have bid. A deal is expected this week. Bloomberg (7/3)  | Everyone who's anyone in the CPG marketplace is coming to Las Vegas Oct. 6-10. Featuring 1,700+ booths, 13,000 attendees, more than 35 hours of education and dozens of networking opportunities, SupplySide West 2014 provides scientific innovations that will drive revenue, market share and consumer loyalty to drive your business forward. Event details | | Pacific Superfood Snacks formed under joint venture Pacific Superfood Snacks has formed as a joint venture between Made in Nature and Pacific Northwest Kale Chips. The venture will include items from both the Pacific Superfood Snacks and Made in Nature brands. It also will expand Made in Nature's product offerings beyond dried fruit and frozen organic pizza to include organic, ready-to-eat snack options such as kale chips and coconut chips. BakingBusiness.com (7/3) Mintel: Energy category is wide open with opportunity The energy category offers opportunity for manufacturers as consumers look to both food and beverages to give them a boost and to help curb hunger, according to Mintel. "The fact is, consumers choose a lot of things; it's not just about energy drinks and shots," said Lynn Dornblaser, director of innovation and insight for Mintel. BeverageDaily.com (France) (7/3) Chapul introduces cricket-based energy bars to consumers Chapul Inc. founder Pat Crowley formulated cricket energy bars to "gently" introduce the insect ingredient to American consumers. Crickets, which are a complete protein source and high in calcium, iron and vitamin B12, are baked at a low temperature and ground before being added to the bars. The product is currently available in 84 Vitamin Cottage stores. NutraIngredients (7/3)  | Going Global: Social Media Marketing for Small Businesses
Social media is creating new avenues for merchants to promote their companies at a low cost. However, before business owners decide which social media platforms to use for marketing, they need to know more about available options and why they should choose one social media channel over another. In this white paper review some of the most popular options. Download the free white paper now. |
 | | Grocery Aisle: Take a look into the consumer packaged goods and grocery industries with SmartBrief | | Nielsen, Kraft test sales tracking down to specific ad buys Nielsen has unveiled its "multi-touch attribution" tracking option that links transaction records with viewer habits, using first-party data and third-party data, to attribute sales to specific ads. Kraft is the first brand to test the system. "I think, increasingly, the CMO is a very critical constituency. ... We're in the front edge of this business, but it's not so opaque anymore. It's not a trust-me kind of thing; it a test-and-learn mentality on the client side," said Nielsen's John Lewis. Adweek (7/6) | Kroger stores boast most sales, market share in Va. city Kroger's three locations in Charlottesville, Va., rank first in sales and market share in the city and in Albemarle County, according to Food World. The stores garnered $106.2 million in sales and about 26% of the market last year, topping 16 other supermarkets, including Harris Teeter, which was ranked second, and Food Lion, which ranked third. The Daily Progress (Charlottesville, Va.) (7/6) | More reasons to love dark chocolate Doctors have long touted the healthy benefits of munching on a bit of dark chocolate, but scientists are revealing there is even more reason to love the sweet treat. In addition to fighting inflammation and improving mood, a study from the Journal of the American Heart Association found that dark chocolate may also improve vascular health by increasing blood flow. National Public Radio/The Salt blog (7/2) | CPG industry engages in sustainability The CPG industry is fully moving towards taking global sustainability and becoming leaders in its cause. Join CPG industry leaders at the GMA and FMI hosted 2014 Global Sustainability Summit on Aug. 13-15 in Boston. Learn about the industry's move to reduce food waste and pollution and create efficient supply chains. Become a leader in your company's eco efforts and register today. |  | The important thing is not to stop questioning." -- Albert Einstein, German-American theoretical physicist | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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