| News about digital retail commerce |  | | |  | - Online videos prove most popular with U.S. audience
U.S. consumers make up 52% of the total viewers of online videos and Americans watch for longer than their counterparts in other countries, according to a new study. Among the other findings in the survey of 300 U.S. and European brand managers: 21% said they already use video in their mobile marketing efforts, and the majority of those who don't use it plan to start during the next year. InternetRetailer.com (9/16)       | 5 ways to boost conversion rates with reviews
Customers trust reviews — take advantage of this content. Register for this free white paper to learn how to maximize your use of ratings and reviews in the customer experience. These simple techniques will help you increase conversion rates and order sizes with every visit to your site. | - Take steps to defend brands against counterfeiters
As online sales of counterfeit goods increase, merchants can take steps to protect their brands, writes e-commerce and IP lawyer Jeff Jacobson. Jacobson advises brands to start by filing for trademark registration, which makes your ownership of the brand enforceable in court. Follow up with constant monitoring of competitors and other sources that may be selling under your name and take action against counterfeiters when you find them. Practical eCommerce (9/16)  | For CEOs and their organizations, avoiding the complexity of the new economic environment is not an option—the choice comes in how they respond to it. Learn how CEOs are mastering this complexity by building operating dexterity, reinventing customer relationships, and embodying creative leadership. Download your complimentary executive summary now. |
 - Social media comes with benefits, drawbacks
Small- and medium-sized e-commerce players are moving fast to incorporate Facebook, Twitter and other social networks into their marketing efforts. While the moves can be a relatively low-cost way to build customer relationships, engagement with social networks also carries the risk of potentially expensive security breaches, eCommerce-Guide reports. eCommerce-Guide.com (9/16) - Gadgets may get smart enough to predict moods
A new generation of always-on gadgets using "context-aware" technology would have the ability to anticipate moods and feelings and make recommendations for activities and purchases based on those qualities, Intel execs reported at the company's developer conference. "Future devices will learn about you, your day, where you are and where you are going to know what you want," said CTO Justin Rattner. Wired/Gadget Lab blog (9/2010)  | White Paper: Cash-Generating Strategies for Small & Midsize Business. Don't let slow-paying customers limit your company's growth. Download this white paper to learn cash-generating strategies, including online receivable auctions. Increase cash flow for your business today. Click here to download. |
 - Sports Authority expands location-based experiments
Sports Authority has added a second location-based service to its apparently successful experiment with Foursquare, launched in May. A new partnership with the Loopt Star program will offer $10 electronic gift cards to users who check in from sporting arenas and $10 off purchases of $50 or more with a check-in from any of the chain's 463 stores. ClickZ (9/16) - Blue Nile says new app will speed jewelry search
Online jewelry retailer Blue Nile has found success with a model that offers lower-priced luxury pieces by spending little on marketing and avoiding the operating overhead of brick-and-mortar competitors. Now the merchant is set to debut an app that's aimed at helping shoppers view new products and quickly research details on pricey pieces. CNBC/Consumer Nation (9/16) - Column: EBay's eco-friendly box is only a beginning
EBay's heart is in the right place with the launch of reusable boxes, but the plan has some drawbacks that point out the difficulties of creating truly eco-friendly packaging, Dennis Salazar writes. For one thing, the type of box generates a significant amount of scrap during production; for another, persuading customers to reuse the boxes is likely to prove an uphill battle. Reuters/GreenBiz.com (9/15)  | Supercharging the Online Channel
Getting to the right shoppers and then converting them to buyers in your online store is every retailer's key objective. Short purchase windows, impatient buyers, and new mandates around security are creating unprecedented demands on commerce sites. Learn how to attract customers to your site, optimize their online shopping experience and drive more transactions. Watch the webinar NOW! |
| Legislative & Regulatory |  | | | - FTC deals with difficulties in regulating online privacy
The Federal Trade Commission is grappling with the complexities of protecting consumers' online privacy as it prepares to release a report outlining privacy principles, The Politico reports. "There's no such thing as anonymity on the Web. There are so many digital trails that can be assembled to create a detailed profile of all of us," said Loretta Garrison, senior attorney at the FTC's Bureau of Consumer Protection. The Politico (Washington) (9/16) | Shop.org Spotlight | | | | - Retailers: It's not too late to get in free
Shop.org is offering retailers a free EXPO hall pass to its Annual Summit, Sept. 27 to 29 in Dallas. With the pass, attendees can experience two days of networking, more than a dozen BIG !dea educational sessions, EXPO tours, and numerous breaks in the EXPO hall with all attendees. Learn more.
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Fewer than one in 10 retailers surveyed currently offers customer-generated outfitting. Source: 
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