 | September 21, 2010 | News for the food, beverage and consumer packaged goods industry |  |  | - Krakowski brings humor to Trop50 campaign
PepsiCo's first ad campaign for Tropicana Trop50 since it was introduced in early 2009 stars actress and singer Jane Krakowski, who plays a version of her "30 Rock" character. The humorous ads promote the recently launched Farmstand Apple variety as well as a new bottle design. NYTimes.com/Media Decoder blog (9/20)        - Land O'Lakes reports energy savings
In its 2010 Corporate Social Responsibility Report, Land O'Lakes says it has cut energy use 7% in the last year. Efforts include an online tool that helps growers track productivity and sustainability, and investments in insulation and equipment that use less energy. Environmental Leader (9/20) - Moms share wisdom in Bounce campaign
A campaign for Procter & Gamble's Bounce Dryer Bar stars Holly Resnick and Marni Renison, two of the moms on the syndicated Better TV show. They appear in online videos and in print ads alongside consumer testimonials, explaining that the product saves time. Brandweek (9/20)  | Learn how one of the leading consumer goods companies has redefined the use of its inventory to free up working capital and improve customer service. Attend the free webcast, Is Your Inventory a Competitive Advantage?, Tuesday, September 28. |  | White Paper: Cash-Generating Strategies for Small & Midsize Business. Don't let slow-paying customers limit your company's growth. Download this white paper to learn cash-generating strategies, including online receivable auctions. Increase cash flow for your business today. Click here to download. |
 - TwitterMoms provides product ratings
A startup called TwitterMoms is working with Procter & Gamble and Quickie Manufacturing to provide product ratings and reviews. The information will be available instantly via a QR code on the package. Brandweek (9/19)  | Certify your heart-healthy food with the American Heart Association. Sales data found an average 5% incremental sales lift when a heart-check mark in-store promotion spotlighted certified products. Now that's a healthy return on your certification investment. Learn more at heartcheckmark.org or call (214) 706-1654. |  
| Science & Technology |  | | | - FDA panel members have mixed views on biotech salmon
A panel advising the FDA said AquaBounty Technologies' biotech salmon would be safe for human consumption and seems to pose no safety risk to the environment. However, some members of the committee said they found some flaws in the studies that back the safety of the biotech fish, including the small number of fish tested. The FDA is set to hold a public hearing today to discuss whether the biotech salmon should carry a label signifying it is genetically modified. The New York Times (free registration) (9/20) | Health & Wellness | | | | - Reading nutrition labels boosts weight loss, study says
Reading food nutrition labels helps with weight loss, even for people who do not exercise, according to a new study. Researchers said the greatest weight loss was found among people who changed their habits after reading nutrition labels and started exercising at least three times a week. FoodNavigator (9/20)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
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Interested in learning more about advertising in GMA SmartBrief? Contact Chris Warne at (212) 450-7970 or cwarne@smartbrief.com.  | |  | |  |
| GMA News | | | | - GMA Presents: Deconstructing Drivers of Economic Adulteration and Food Defense Webinar
GMA has developed a webinar that will outline ways to prevent economic adulteration of consumer products and what defensive actions should be taken if it occurs.
On Oct. 8, at 1 p.m., explore success stories related to fraud deterrence and address opportunities to reduce the risk of economic adulteration, protect brands and enhance consumer product safety through more aggressive food defense programs. Register today! - GMA Consumer Complaints Webinar
With a decline of public confidence in food safety, it is vital that food, beverage and consumer products companies are aware of current issues related to consumer complaints and have effective measures in place to handle them.
On Nov. 3, 1 to 4 p.m. (EST), GMA is hosting the Consumer Complaint Management webinar, designed to benefit employees who directly deal with consumer complaints and those responsible for implementing standards for investigating and resolving such complaints. Contact Steven Leslie for details.
| Government & Food Safety | | | | - GMA helps push for food safety bill
GMA joined forces with consumer and corporate groups on Monday to push for passage of food safety legislation after the bill was put on hold last week. The coalition included representatives from Food Marketing Institute, the U.S. Chamber of Commerce, the Snack Food Association and the Center for Science in the Public Interest. At a news conference, GMA lobbyist Scott Faber said, "The FDA Food Safety Modernization Act is too important to delay passage any further." The Wall Street Journal (9/20)
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