Campbell Soup chief executive to step down in July

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September 29, 2010 News for the food, beverage and consumer packaged goods industry     Company Watch    Making the leap into emerging markets: An interview with Clorox's Beth Springer The executive driving the U.S. household products company's international growth discusses its strategy to expand beyond North America. The McKinsey Quarterly (free registration for SmartBrief readers) (9/2010) Campbell Soup chief executive to step down in July Douglas Conant, chief executive of Campbell Soup, plans to leave his post in July. The position will be filled by Denise Morrison, president of North American soup, sauces and beverages, who is being promoted to chief operating officer and executive vice president starting on Friday, and also becoming a director. The Wall Street Journal (9/29) , Bloomberg (9/28) College football teams get play on Muscle Milk bottles Muscle Milk is introducing eight limited-edition bottles representing college football teams. The CytoSport brand will promote the bottles with events on and off campuses, and with region-specific radio ads and point-of-purchase materials. "People are so passionate about college athletics," the vice president of marketing for Muscle Milk said. "We saw big upswings in sales, not only in chocolate, but around all of our [eight] flavors." Promo Magazine (9/28) Why are you doing lose-lose-lose promotions? I recently went to buy a pack of AAA batteries. I chose a 4-pack for $4.99 and walked to the register... however, right there was a stack of 40-pk for $9.99. Although I only needed 2 batteries, how could I pass up the "obvious" bargain of 10x the batteries for 2x the price? Read how you can avoid such lose-lose-lose promotions.   Trends    Mintel survey shows mixed attitudes on HFCS A Mintel survey on attitudes toward high fructose corn syrup found 46% of consumers saying they don't know enough about it to determine if it is good or bad for health. Yet 64% said it is "OK in moderation" and 35% said they avoid products containing it. "The public wants to be informed about HFCS content, while still maintaining their freedom of choice," said a Mintel analyst. "While they still may choose better-for-you options, they don't necessarily want the government or anyone else imposing limits on what can or cannot be added to their food." MediaPost Communications/Marketing Daily (9/28) Reshaping Enterprise Workforce Management Software Download this white paper to discover how Kronos has defined an entirely new generation of workforce management tools for today's tech-savvy "business consumer". Learn more about three breakthrough technologies: Instant Engagement, Guided Decisions, and Mobile Management — and how they will change the way you manage the workforce.   Advertising & Marketing  Wal-Mart, P&G sales reflect success of made-for-TV movie strategy Wal-Mart's movie-making partnership with Procter & Gamble is paying off in higher sales of products featured in the two made-for-TV movies to come out of the effort. NBC aired the movies, and one network exec says competitors with scarcer resources probably aren't a good fit for similar efforts. "It's an enormous undertaking that needs a tremendous amount of resources, and not everybody has those capabilities." Advertising Age (tiered subscription model) (9/27) "Positive Psychology: Harnessing the power of happiness, personal strength and mindfulness" — Learn how to use positive psychology to improve your overall health and well-being with this special report from the experts at Harvard Medical School. 30% off and free shipping for SmartBrief readers. Click here to order Positive Psychology.   Retail Spotlight    Family Dollar to double number of items in Family Gourmet line Family Dollar plans to add 70 items to its store-brand food line, Family Gourmet. The line, with the tagline, "Lower your price, not your standards," currently has about 70 products and is promoting its breakfast items, which have a satisfaction-guaranteed policy. Supermarket News (9/28) What phone system is best for your small or medium-sized business? Get the latest on the dynamic voice communication industry. Download this free Market Primer today to learn everything about business phone systems for your growing company.   Featured Content    New School Metrics: The Impact of Social Media on Your Web Analytics Lena West Why Germans Have Longer Vacation Times and More Productivity Glen Stansberry Best Banks for Small Business Ranking Michael Periu 5 Tips for Utilizing Skype for Business Ben Parr 10 Most Common Excuses For NOT Making Ideas Happen Behance Team   Science & Technology  Senators ask FDA to use different approval process for biotech salmon Sen. Mark Begich, D-Alaska, and 10 other senators wrote a letter to FDA Commissioner Margaret Hamburg, saying the agency should stop reviewing the approval application for a biotech Atlantic salmon, AquAdvantage. They claim the FDA is handling the process as if it were for approval of a veterinary drug, not a new animal meant for human consumption. The Washington Post/Post Politics blog (9/28)   Health & Wellness  Nutrition lessons are being offered in the grocery aisle at Hiller's Grocers including Hiller's, a seven-store chain in Michigan, have taken on the task of educating consumers about healthy eating. A Hiller's Market in Commerce Township, Mich., is hosting store tours for cancer patients and those with high blood pressure. Detroit Free Press (9/27) The Buzz(CORPORATE ANNOUNCEMENTS) Agribusiness Seminar at Harvard Business School, January 9-12, 2011 For more than 50 years, this renowned Seminar has explored the business, economic, political, environmental, and societal issues that impact the agribusiness industry, providing executives with new knowledge and an essential full-chain, cross-industry, global perspective. Apply now. Interested in learning more about advertising in GMA SmartBrief? Contact Chris Warne at (212) 450-7970 or cwarne@smartbrief.com.     GMA News  GMA Consumer Complaints Webinar With a decline of public confidence in food safety, it is vital that food, beverage and consumer products companies are aware of current issues related to consumer complaints and have effective measures in place to handle them. On Nov. 3, 1 to 4 p.m. (EST), GMA is hosting the Consumer Complaint Management webinar, designed to benefit employees who directly deal with consumer complaints and those responsible for implementing standards for investigating and resolving such complaints. Contact Steven Leslie for details. GMA Presents: Deconstructing Drivers of Economic Adulteration and Food Defense Webinar GMA has developed a webinar that will outline ways to prevent economic adulteration of consumer products and what defensive actions should be taken if it occurs. On Oct. 8, at 1 p.m., explore success stories related to fraud deterrence and address opportunities to reduce the risk of economic adulteration, protect brands and enhance consumer product safety through more aggressive food defense programs. Register today! Learn more about GMA -> Home  |  Join GMA  |  Public Policy  |  Industry Affairs  |  Publications  |  Events   International  Korean cosmetics brands expand into foreign markets NeoPharm, a subsidiary of South Korea's Aekyung Group, recently announced that it has signed a deal with a retailer in the United Arab Emirates for $500,000 worth of cosmetics. "This export deal is meaningful, as it represents a foothold into the cosmetics market of Middle Eastern nations," said NeoPharm President and CEO Park Byeong-deog. The transaction is the latest for South Korea's cosmetics industry as more companies expand into markets around the world. JoongAng Daily (South Korea) (9/29) Manager Brand ConAgra Foods Naperville, IL Business Development for Fair Trade Certified Fair Trade USA US - CA - Oakland Food Scientist--Meats ConAgra Foods Omaha, NE   SmartQuote  You cannot shake hands with a clenched fist." --Indira Gandhi, Indian prime minister     This SmartBrief was created for cpgbrokers.data@blogger.com   Subscriber Tools       Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Search past news | Archive | Privacy policy Advertise Associate Publisher, Food Service:  Chris Warne (212) 450-7970 Download Media Kit Job Board:  Lee Vanderwerff (202) 737-5500 ext. 248   Read more at SmartBrief.com A powerful Web site for SmartBrief readers including: Breaking News Industry Home Readers' Choice Press Releases Search Archive Who's Hiring? 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