 | September 20, 2010 | News for the food, beverage and consumer packaged goods industry |  |  |  | Diamond Foods is excited to announce that we've received the Grocery Manufacturer's Association (GMA) Award for Innovation and Creativity. Our commitment to energizing brands and categories has helped grow our snack portfolio sales dollars more than eight fold in the past five years. See what's next at DiamondFoods.com. | - Product pairings can boost sales
Retailers are finding they can improve sales by placing certain items near each other in stores. For example, placing milk near cereal boosts sales, as does soft drinks near snack chips. "A number of categories are naturals -- milk and cereal, orange juice and any snack," a marketing professor said. "They're not necessarily consumed together but they are bought together." United Press International (9/19)        - Stop forcing your employees to have fun
From Red Bull's in-office slide to TD Bank's costumed morale-boosting team, companies are trying harder than ever to ensure that their workers are having fun. They shouldn't bother, argues The Economist -- workers hate feeling that they're being forced to have fun, and there are less embarrassing ways to boost employee engagement. "The cult of fun has spread like some disgusting haemorrhagic disease," this column notes. "Compulsory fun is nearly always cringe-making." The Economist (9/16)  | |  | | | INFLUENCE-ING IDEATION FREE WEBINAR
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 | Hot Topics |  | | | Top five news stories selected by GMA SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Health & Wellness | | | | - Study links asthma to poor diet, lack of exercise
Children who don't exercise or eat well are more likely to develop asthma, because of abnormalities in metabolism, according to an analysis of nearly 18,000 children ages 4 to 12. Researchers said the findings held true even for children who were a healthy weight. HealthDay News (9/17) | GMA News | | | | - GMA's Shopper Momentum: Where Leading Executives Go to Learn Collaborative Strategies to Grow Sales
The GMA Shopper Momentum 2010 Conference, Nov. 8 to 10 in Naples, Fla., is the can't-miss merchandising, sales and marketing event for food, beverage and consumer product retail and manufacturing executives.
With featured speakers such as Kroger's Scot Hendricks, Winn-Dixie's Dan Portnoy and Delhaize Group's Charlie Davis, the conference will serve as a laboratory for innovation and collaboration between trading partners looking to grow sales and better serve the consumer.
Simply put, Shopper Momentum delivers content, contacts and value. You know you need to be there, so why put off registering any longer? Register now.
Register TODAY at www.shoppermomentum.com! - GMA president appointed to Presidential Advisory Committee for Trade Policy and Negotiations
GMA President and CEO Pamela G. Bailey was appointed by President Obama on Sept. 16 to the Advisory Committee for Trade and Policy Negotiations, tasked with providing policy advice on trade matters and related issues. The ACTPN comprises 45 members who broadly represent key sectors of the economy.
| Government & Food Safety | | | | - Boston mulls sweetened-drink restrictions
Officials in Boston are considering a ban on the sale of sweetened drinks on city-owned property. "The American Beverage Association and its member companies completely agree that obesity is a very serious public health challenge that we need to face," said ABA's Chris Gindlesperger. "Outright bans, they do nothing to teach people about balance and moderation. It's overly simplistic and inaccurate to target one product or one ingredient when it comes to obesity. The Boston Globe (9/20)
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