 | News about digital retail commerce |  | | |  | - Woot, an unlikely online success story
 Woot launched as the small effort by a Texas wholesaler looking to unload an overstock of T-shirts online and grew almost accidentally into the original daily deal site. The company has also gone back to its wholesaling roots recently with a side business supplying competitors with merchandise on slow deal days, writes blogger Margaret Case Little, who toured Woot's warehouse as part of this week's Shop.org Summit. Shop.org Blog (9/27)       | Whitepaper: 10 Tips for Mobile Sites and Apps
How can you engage and convert mobile users as they deal with limited screen real estate and time? This free whitepaper outlines ten tips for creating compelling mobile sites and apps that will engage, convert and keep users coming back. | - The future of online/offline convergence
Brick-and-mortar merchants gained more presale insight into their customers with the emergence of Foursquare and other location-based social sites that alert them to the shopper's presence, but check-ins still fail to offer valuable customer feedback, writes mobile entrepreneur Steve Cheney. In the future, additional services such as recommendation features and mash-ups that share customer data will offer additional insight to merchants' marketing efforts. TechCrunch (9/26) - Adobe aims to make mobile shopping more fun
Adobe's Scene7 software allows online retailers to create more interactive online shopping experiences that incorporate video and 3-D modeling for customers including Harrods, Macy's and Office Depot. With the newest upgrade, the company known for its Flash technology is adding support for mobile sites and smartphone apps. VentureBeat (9/26) - Mitch Joel's 5 tips for tracking talk online
Online expert Mitch Joel listed five free online tools that can help companies monitor what's being said about them online, as part of his three-hour session at this week's Shop.org Summit. Topping the list is Google Reader, which Joel says is an easy way to group together everything the user wants to read. Shop.org Blog (9/27)  | How can you help your company get well sooner?
Visa Healthcare cards reduce paperwork, reimbursement checks and mailing costs, making your job go faster and more streamlined. They also provide employees convenient access to health-benefit funds, which means happier employees and increased enrollment.
Visit visa.com/healthcare to learn more. |
  - How YouTube is changing the small-business model
The success of Orabrush, a tongue-brushing device that has generated $1 million in sales after being the subject of a popular YouTube clip, is an example of how small businesses are leveraging the video site to get retailers' attention. Chief executive Jeff Davis, a former Procter & Gamble executive, described the process of the "reverse" of the traditional model of lining up retail channels first and then marketing to the public. "We basically launched the entire brand on YouTube and Facebook," he said. The New York Times (free registration) (9/26)  | Think you're saving money by not investing in new technology? Today's technology can deliver higher performance at reduced costs. Consider this: five years ago, a 22 page per minute workgroup color printer cost $2,000. Today, its service contract can cost up to $514. You could replace it with a brand new 30 page per minute Xerox color printer for as little as $349. Which makes more sense? Now's the time to take action. Trade-in your old printer and save. |
 | Companies in the News |  | | | - Amazon plans a Kindle application for RIM's PlayBook reader
Amazon will create a Kindle application for BlackBerry maker Research In Motion's new tablet, the PlayBook, set to launch next year. Kindle e-reader applications are available for several other devices, including Apple's iPad and phones running on Google's Android system, as part of Amazon's efforts to reach a larger e-book market. CNBC/The Associated Press (9/27) - Akamai launches scrambling service to reduce merchants' liability
Akamai Technologies has created a service that scrambles sensitive credit card information for online merchants worried about liability under the Payment Card Industry standards. Using a process called "tokenization," Akamai's technology sends the credit card information through the payment channels in a scrambled format that's not readable by humans, the company says. Network World (9/27)
| Shop.org Spotlight | | | | - Online retailers increasing efforts toward global expansion
According to a new Shop.org report, conducted by Forrester Research, nearly three-quarters of retailers surveyed are already sending merchandise abroad from their home country's distribution center. The study also found that retailers in the U.S. who ship abroad report that approximately 5% of their revenue comes from foreign orders. "A small but savvy group of web retailers is recognizing the promising opportunity in international expansion," said Forrester's Sucharita Mulpulru. "If executed successfully, selling globally can generate a healthy double-digit percent of sales." Read more. - Shop.org SmartStat: Sept. 28, 2010
 Annual Summit attendees can choose from four concurrent educational tracks: tactics, customer experience, cross-channel optimization and mobile. Source: Shop.org - Summit kicks off with a bang in Dallas
Boot camp attendees were winding down from an all-day social media and SEO training course, but the rest of Shop.org's Annual Summit attendees were all about the networking. Day One at the Summit kicked off with drinks on the EXPO floor and lots of chatter on all things e-commerce. View the photos.
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