| News about digital retail commerce |  | | |  | - How to create effective product videos
Online product videos are becoming increasingly effective at persuading browsers to hit the "buy" button, spurring a rapid increase of video offerings on e-commerce sites. Tal Rubenczyk shares his seven tips for producing effective product videos, starting with choosing the proper format and focusing first on top-selling products. TechNewsWorld/E-Commerce Times (9/15)       | Venda's Merchants Beat Industry Growth in 2010
Retailers using Venda's onDemand eCommerce platform saw average Year-Over-Year revenue increases of 108% in Jan. 2010. The growth is partly attributable to the broad range of revenue-enhancing features available as part of Venda's SaaS solution. Learn more about Venda's 10 Tactics for Online Store Profitability in this white paper. | - Online merchants weigh pros and cons of free shipping
Online shoppers increasingly expect to find free shipping offers, but for merchants the deals must be carefully weighed to ensure they pay off. Some set minimum dollar amounts to qualify, while others offer free shipping on certain lightweight, high-margin products. "The sweet spot comes from being analytical, knowing your competition and your average order value and seeing if you can get customers to a higher order threshold," says RestockIt.com co-founder David Redlich. InternetRetailer.com (9/15)  | Interviews with 25 seasoned Merchants provide a new perspective on the evolving role of the online Merchant. In The Merchant Rules by Lauren Freedman of the e-tailing Group, you'll learn the merchant's balancing act, the nuances of operating across multiple channels and how merchants are marrying the art and science of selling. Download | - Fashion industry finds blogs are the new black
Fashion bloggers are wielding increased clout as their ranks swell and audiences eagerly consume their reports on the latest designer styles, which hit the Web only seconds after the models hit the runway. Online media now accounts for 40% of the total press covering Fashion Week in New York, and merchants are taking notice. "We do pay attention to it. ... It's important to be aware of what they are blogging about and what's inspiring them," said Saks' fashion market director Colleen Sherin. Canada.com/Reuters (9/15) - Cutting down on tweet time
E-commerce companies are finding that their forays onto Twitter come with a large time commitment, a fact that several free and low-cost tools aim to ease, according to this article. Companies have created technology that speeds the process of creating coupons on Twitter, and that allows users to schedule posting times for new tweets and more efficiently manage social-media tasks. eCommerce-Guide.com (9/15)  | |  | | | Turn Browsers into Buyers
See the new solution from MICROS-Retail that seamlessly blends eCommerce and OMS and offers robust functionality, affordable entry cost, and low ongoing TCO. Build relevance online, and feel the impact across all your channels. See a demo at Shop.org booth #413, or download info today.
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- EBay creates a sales team to focus on adding name brands
EBay has named a sales team dedicated to bringing in more retailers and manufacturers to open branded outlet stores on the site, according to this report. The team includes HSN's former business development vice president, who will focus on adding brands to eBay Fashion; other members will work to build several retail segments including electronics, home and garden, and sporting goods. AuctionBytes (9/15) - Best Buy to sell iPads at all of its stores
Best Buy plans to sell Apple's iPad at all of its 1,093 stores starting this month, expanding beyond the 673 locations that have dedicated Apple Shops, Wireless Week reports. The consumer-electronics chain also will expand its selection of iPad accessories in time for the holidays. Wireless Week (9/15)  | ClearanceJobs recently published the 2010 Cleared Jobs Compensation Report. This year's report covers total compensation including salary, overtime, danger pay and bonuses, and is the most comprehensive survey of the defense industry. Make sure your security-cleared salary wages are in line with what cleared candidates are making these days. Get your free copy. |
| Shop.org Spotlight |  | | | - Not at the top of search results? Top 10 retail SEO mistakes
Only a small, elite minority of merchants and affiliates have cracked the code to getting to the top of Google for highly sought-after keywords. Want to know why they're winning and why you can't seem to outrank them? Stephan Spencer, SEO expert and co-author of "The Art of SEO," shares the top 10 search engine optimization mistakes retailers make. Read more. - Crate & Barrel, Kenneth Cole, Wet Seal execs answer mobile questions
Mobile is top of mind for digital retailers. They want to know how, when and where to use it. They're looking for best practices and successful case studies. In four sessions over two days at Shop.org's Annual Summit, Sept. 27 to 29 in Dallas, retail executives from Barneys New York, Crate & Barrel, Godiva, GuitarCenter.com, Kenneth Cole, and The Wet Seal will reveal how they are using mobile to drive business and court consumers. Learn more.
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Almost one in five retailers surveyed plan to implement a blog or online community in 2010 or later. Source: 
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