| News about digital retail commerce |  | | |  | - Ideeli.com to host flash sales for New York Fashion Week
Online apparel discounter Ideeli.com has found a way to capitalize on Mercedes Benz Fashion Week by offering deep discounts on last season's styles just as the world gets its first glimpse of what's on tap for spring. The site will feature blink-and-you-miss-it sales on last year's fashions from designers including Betsey Johnson, Nicole Miller and Tommy Hilfiger. "We're figuring out how to bring fashion week to our membership, and to tie commerce to what's happening on the runway," said CEO Paul Hurley. New York Post (9/8)       | Preparing for the 2010 Holiday Season — Ten Critical Considerations for Maximizing Sales and Profits. This new guide from Demandware includes both new and time-proven ideas for a successful holiday period. From promotion planning and merchandising to email and social media marketing to basic preparation, find the ones that can impact your business and fit them into your holiday plans. | - Members-only bargain sites get second wind
After a brief pause during the summer, online merchants are once again launching new private-sale e-commerce sites. Last month, Overstock.com launched its members-only home-goods site, Eziba.com, and this month will bring the launch of I-Ella.com, a private-sale fashion site that promises to take members into the closets of the stars. DMNews (9/8)  | With an Information Agenda for Financial Markets in place, companies have many of the tools needed to make the essential transition from simply supporting the business to making a measurable, sustainable contribution to the business' bottom line. This guide supplies the integrated vision needed to help achieve business goals and objectives—and deliver better business outcomes. |
 - "Twitter Tales" to feature Moxsie.com
Online fashion and accessories merchant Moxsie.com will be the first company to take its stories to Twitter's new video service, dubbed "Twitter Tales." The videos are produced by Twitter and posted on the social network's blog to show how online merchants are using tweets to market their wares. InternetRetailer.com (9/8) - 10 tips for creating an effective FAQ page
Small retailers seeking to make their websites more user-friendly shouldn't overlook the importance of creating an effective FAQ page. For starters, the list should consist of actual frequently asked questions rather than marketing messages. Other tips: Organize information in a logical way, craft answers that effectively address the question and update the page frequently. eCommerce-Guide.com (9/8) - Tool adds "faceted search" element to online shopping
Some of eBay's fashion sites in the U.K. have begun using a widget that is designed to allow users to more easily comparison shop for specific items. The tool from Sovoia lets users design a "faceted" search, entering key attributes of the items they are shopping for from the start instead of having to enter a simple keyword search first. AuctionBytes (9/9)  | |  | | | Turn Browsers into Buyers
See the new solution from MICROS-Retail that seamlessly blends eCommerce and OMS and offers robust functionality, affordable entry cost, and low ongoing TCO. Build relevance online, and feel the impact across all your channels. See a demo at Shop.org booth #413, or download info today.
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- Google Instant aims to cut keystrokes, read minds
Google users now will see search results and relevant ads pop up as soon as they type in the first letter of a word, and evolve as they add to the query. The company estimates that its Google Instant feature will save users two to five seconds per search, which adds up to a combined 350 million hours annually. "It's like power steering in a car; once you get used to it, you won't be able to search without it," said Google Search Vice President Marissa Mayer. Advertising Age (tiered subscription model) (9/8) - Burberry goes virtual to show off spring collection
Burberry plans to stream the Sept. 21 debut of its spring/summer 2011 collection to 25 of its boutiques around the world, and offer viewers an early chance to buy the pieces they like. Items ordered during the event, dubbed "Retail Theater," will be shipped within weeks, giving shoppers almost the same early access as fashion editors and retail buyers enjoy. Los Angeles Times/All the Rage blog (9/8) - MasterCard launches mobile payment app for BlackBerry
MasterCard has launched a mobile payment service for BlackBerry users. MoneySend, which aims to compete with industry leader PayPal, is a virtual prepaid credit card that users can link to bank accounts and credit and debit cards. In addition to using MoneySend to pay for goods and services, users can use the application to transfer funds to other BlackBerry owners. GigaOm (9/8)  | Blue Harbor Increases Sales 40% to 65%
"The first spike in sales on Amazon occurred when we won the Buy Box. The second, and perhaps more important, is when we started using FBA." Anuj Goel, Blue Harbor LLC. Read more about Blue Harbor Online's success with Fulfillment by Amazon. |
| Interactive Advertising |  | | | - Retailer marketers move to clean up contact data
Retailers concerned about high rates of bad contact data that prevent e-mail campaigns from reaching their intended targets plan to take steps to fix the problem, according to survey data. More than half the survey respondents said they are working on a plan to better manage contact databases, and 76% said they want to invest in systems that will maintain more accurate customer contact information. InternetRetailer.com (9/8) | Shop.org Spotlight | | | | - What are retailers planning for the holidays? Complete the survey and get the results for free
Shop.org's annual eHoliday survey, which evaluates retailers' upcoming holiday promotions and plans, is under way. Ensure your company gets a free copy of the report by checking to see who your company research contact is and encouraging them to fill out the 14-question survey by the Sept. 24 deadline. Retailers who complete the survey will receive a complimentary copy of the aggregated results when they are released in October. As a bonus, all retailers who complete the eHoliday study will also receive a complimentary copy of the 2011 Holiday Strategy & Planning Guide when that is published early next summer. Learn more. - How Southwest Airlines is getting even more social
Southwest Airlines has a sense of humor, a unique corporate culture and intense customer focus. They're also a shining example of a company that has embraced the digital channel to reinforce their customer-centric principles. Southwest President Emeritus Colleen Barrett and Vice President Kevin Krone will take center stage at Shop.org's Annual Summit, Sept. 27 to 29 in Dallas, to share their unusual -- and hugely successful -- philosophies. Learn more.
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