  | News about digital retail commerce |  | | |  | - EBay sees partnerships as the best way to tackle China
EBay has decided that partnering with former rival Alibaba Group Holding and other companies in China is the best way to generate sales in the Asian country. "EBay tried to apply its global playbook in China without customizing it or localizing it and that was a mistake," said CEO John Donahoe. "We're partnering with local Chinese companies, whether they be payment companies, commerce companies. That's the best way that we can proceed in the domestic Chinese market." The company's Chinese partners are increasingly accepting PayPal, which is owned by eBay, Donahoe said. Bloomberg (9/10)       | 5 ways to boost conversion rates with reviews
Customers trust reviews — take advantage of this content. Register for this free white paper to learn how to maximize your use of ratings and reviews in the customer experience. These simple techniques will help you increase conversion rates and order sizes with every visit to your site. | - Designers use technology to appeal directly to consumers
Designers traditionally show their latest clothes at Fashion Week to woo and wow fashion editors and buyers who determine which styles will be hot sellers the following season. However, Web technology has allowed designers to cut out the middleman. Shoppers now have the ability to order fashions they see on the runways. Gucci, for example, is allowing shoppers to sign up and watch its show via the Internet. The New York Times (free registration) (9/11) - Retailers continue to face "online shopping cart" patent issues
For the past several years, retailers have come up against the "online shopping cart" patents, which were first claimed by a company called Open Market. Amazon.com was sued over the patents in 2004 but decided to settle rather than fight the costly claims. Now, the company that has acquired the patents, Soverain, is suing Newegg over the patents. TechDirt.com (9/10)  | For CEOs and their organizations, avoiding the complexity of the new economic environment is not an option—the choice comes in how they respond to it. Learn how CEOs are mastering this complexity by building operating dexterity, reinventing customer relationships, and embodying creative leadership. Download your complimentary executive summary now. |
 - 10 suggestions for creating successful viral content
Columnist Sean Carton says that although it is extremely difficult to develop successful viral content, he offers 10 guidelines based on the Top 10 Viral Ads by Unique Views, which was recently published by Advertising Age and Visible Measures. First of all, Carton said one component the top 10 ads have in common is that they all surprise the viewer. ClickZ (9/13)  | Supercharging the Online Channel
Getting to the right shoppers and then converting them to buyers in your online store is every retailer's key objective. Short purchase windows, impatient buyers, and new mandates around security are creating unprecedented demands on commerce sites. Learn how to attract customers to your site, optimize their online shopping experience and drive more transactions. Watch the webinar NOW! |
 | Hot Topics |  | | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Companies in the News | | | | - Online retailer Boden reports 15.9% surge in 2009 profit
Boden, an online and mail-order retailer, reported a jump in annual profit as the company focused on controlling costs. "Given the volatile economic environment over the last year we are very pleased with our strong performance. Our customer base continues to expand and we now have over a million loyal customers [worldwide]," said Boden CEO Julian Granville. "The [U.K.] business continues to grow well. We are pleased with our international expansion to date, particularly our business in Germany which has more than doubled in 2009. We are looking forward to testing other European markets next year." Retail Week (U.K.) (9/13)
| Interactive Advertising | | | | - Consumers shift from search engines to social media for info
Search engines have been ruling the online world in terms of the search for information for more than a decade. However, consumers are starting to shift to gathering information the old-fashioned way, albeit with newer technology. The shift has prompted online companies to seek ways to tap into the wisdom of people's social circles. Amazon.com, for instance, allows shoppers to link up with their Facebook accounts, and then the company displays favorite books, movies and other items of their friends. The New York Times (free registration) (9/12) | Legislative & Regulatory | | | | - Net neutrality continues to raise questions, concerns
 Net neutrality, which generally means allowing Internet users the ability to have unfettered access to online content and services, has been dominating policy debates in the communications sector. CNET offers an overview of the debate along with answers to frequently asked questions related to net neutrality. CNET/Signal Strength blog (9/13) | Shop.org Spotlight | | | | - Vintage Tub & Bath CMO talks marketing tips for small businesses
Allan Dick, CMO of Vintage Tub & Bath, began his marketing career selling liquidated items on eBay and quickly learned how to compete in the retail world. In a recent Q-and-A, Dick shares niche marketing tips for small businesses, what he'd do with an extra $500,000 in his budget, and how to sell online retail to offline manufacturers. Read more. - Forrester's Sucharita Mulpuru to emcee 2010 Annual Summit
Sucharita Mulpuru, Vice President and Principal Analyst for Forrester Research, will serve as de facto host at this year's Annual Summit, Sept. 27 to 29 in Dallas. Mulpuru's introductions to keynote sessions will focus on multichannel data, all things social, disruptive technologies and mobile. Read more.
| SmartQuote | | | |  | Positive thinking will let you do everything better than negative thinking will."
--Zig Ziglar,
American author, salesman and motivational speaker  |
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