 | September 30, 2010 | News for the food, beverage and consumer packaged goods industry |  |  | - Fage ads aim to make an impression
The Fage yogurt brand has begun a campaign that connects the "ridiculously thick" Greek yogurt to specific print and online publications. Ads on Epicurious.com, for example, let viewers move a virtual yogurt cup, while print ads in Vogue and Elle show blueberries arranged to look like jewelry. Brandweek (9/29)        - Sargento cheese snacks get added visibility
Sargento has introduced fridge packs, which hold individually wrapped cheese snacks so they are visible and easy to access from a refrigerator drawer. The packages hold 18 snacks each of string cheese, light string cheese or Colby Jack cheese. Drug Store News (9/29)  | FREE Facebook success sample class
Get a taste of what October's Facebook Success Summit 2010 has to offer with a class from Facebook expert Mari Smith. Discover how Facebook marketing can drive sales and grow profits for your business from 22 experts including Mari during the month-long FBSS2010. Click here for more information. |
 | Trends |  | | | - Cranberries roll in new directions
Wisconsin produces more cranberries than any other state and is expecting an excellent crop this year. The Wisconsin State Cranberry Growers Association says the industry will promote the cranberry's health benefits and opportunity for innovation. New products in juice and ice cream categories will be available this year. Milwaukee Journal Sentinel (9/28) - Budweiser campaign conveys message without words
 Budweiser's new "Grab some Buds" campaign is about "grabbing your friends and grabbing a beer" in anticipation of good times, said Keith Levy, vice president of marketing for Anheuser-Busch InBev. The word-free campaign is the first from Anomaly, which "came forward with some really great insight about the brand," Levy said. Adweek (9/28)  | Reshaping Enterprise Workforce Management Software
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 | Retail Spotlight | | | | 
| Science & Technology | | | | - Social media never sleeps, says Gatorade engagement chief
Social media is always-on, so brands need to find ways to stay on top of the chatter around the clock, says Carla Hassan, Gatorade's customer-engagement director. The brand uses a high-tech centralized hub -- dubbed Gatorade Mission Control -- to draw together social-media representatives and agency staff. It outsources after-hours monitoring to partners to ensure round-the-clock engagement. Advertising Age (tiered subscription model) (9/28) | Health & Wellness | | | | - Study: Gene is behind coffee's protective effect for Parkinson's
A gene called GRIN2A appears to explain why coffee drinkers have a lower risk of developing Parkinson's disease and may explain why some anti-Parkinson's drugs don't work, researchers said. About 25% of the population has the gene and testing for it could show who would benefit from drugs that work the way coffee does, the researchers said. Reuters (9/29)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
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| GMA News | | | | - GMA Consumer Complaints Webinar
With a decline of public confidence in food safety, it is vital that food, beverage and consumer products companies are aware of current issues related to consumer complaints and have effective measures in place to handle them.
On Nov. 3, 1 to 4 p.m. (EST), GMA is hosting the Consumer Complaint Management webinar, designed to benefit employees who directly deal with consumer complaints and those responsible for implementing standards for investigating and resolving such complaints. Contact Steven Leslie for details. - GMA Presents: Deconstructing Drivers of Economic Adulteration and Food Defense Webinar
GMA has developed a webinar that will outline ways to prevent economic adulteration of consumer products and what defensive actions should be taken if it occurs.
On Oct. 8, at 1 p.m., explore success stories related to fraud deterrence and address opportunities to reduce the risk of economic adulteration, protect brands and enhance consumer product safety through more aggressive food defense programs. Register today!
| Government & Food Safety | | | | - Food safety to be back on tap after November elections
On Wednesday night, Senate Majority Leader Harry Reid, D-Nev., prepared for a vote to end the food safety debate and pick up the issue after the Nov. 2 elections. The bill would give the Food and Drug Administration more authority, including the power to recall tainted products and increase inspections of food-producing facilities. Google/The Associated Press (9/30)
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Procter & Gamble's newly opened factory in Romania will supply hair-care products to countries in Eastern Europe. The Romanian president and P&G's chairman, president and chief executive, Bob A. McDonald, attended the opening of the factory. 
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