 | September 14, 2010 | News for the food, beverage and consumer packaged goods industry |  |  | - P&G is raising awareness, funds for breast cancer
Procter & Gamble will donate 2 cents to the National Breast Cancer Foundation for every BrandSaver coupon redeemed from special editions of its coupon books. The company also is introducing limited-time pink products in October, which is Breast Cancer Awareness Month. Drug Store News (9/13)        - Study: Shoppers stick to their lists
Research from NPD Group found that 94% of grocery shoppers use a written list, and 72% usually keep to the list. "For marketers, that means it's all about how to get on the list," said the report's author, Ann Hanson, who noted online ads are important because shoppers look to the Internet for recipes and ideas. MediaPost Communications/Marketing Daily (9/13)  | Boost your career potential with the world's ONLY Executive MBA in Food Marketing ...Earn your degree with 27 or less Friday/Saturday courses, on your schedule, with minimal career interruption...over 50% of students are promoted while enrolled...visit a class, meet our expert faculty, chat with industry peers. Click to learn more! | - The marketer who helped Old Spice clean up its act
Procter & Gamble brand manager James Moorhead earned Grand Marketer of the Year honors from Adweek for his efforts at steering the turnaround of Old Spice. Moorhead oversaw the effort to position Old Spice's body wash line as a rival to the youth-focused brand Axe with a series of tongue-in-cheek ads featuring former NFL player Isaiah Mustafa. Adweek (9/13)  | White Paper: Cash-Generating Strategies for Small & Midsize Business. Don't let slow-paying customers limit your company's growth. Download this white paper to learn cash-generating strategies, including online receivable auctions. Increase cash flow for your business today. Click here to download. |
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Download this white paper to discover how Kronos has defined an entirely new generation of workforce management tools for today's tech-savvy "business consumer". Learn more about three breakthrough technologies: Instant Engagement, Guided Decisions, and Mobile Management — and how they will change the way you manage the workforce. |
| Science & Technology |  | | |  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
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Implementing PLM can complement and enhance your ERP systems capabilities for product development, adding value to your overall investment. Download now to discover how you can deliver maximum ROI and create the best environment for product innovation.
Interested in learning more about advertising in GMA SmartBrief? Contact Chris Warne at (212) 450-7970 or cwarne@smartbrief.com.  | |  | |  |
| Health & Wellness | | | | | GMA News | | | | - GMA Presents: Deconstructing Drivers of Economic Adulteration and Food Defense Webinar
GMA has developed a webinar that will outline ways to prevent economic adulteration of consumer products and what defensive actions should be taken if it occurs.
On Oct. 8, at 1 p.m., explore success stories related to fraud deterrence and address opportunities to reduce the risk of economic adulteration, protect brands and enhance consumer product safety through more aggressive food defense programs. Register today! - Save the date: 2010 GMA Consumer Complaints Webinar
With a decline of public confidence in food safety, it is vital that food, beverage and consumer products companies are aware of current issues related to consumer complaints and have effective measures in place to handle them.
On Nov. 3, 1 to 4 p.m. (EST), GMA is hosting the Consumer Complaint Management webinar, designed to benefit employees who directly deal with consumer complaints and those responsible for implementing standards for investigating and resolving such complaints. Contact Steven Leslie for details.
| Government & Food Safety | | | | - Scientists report political, corporate pressure
A survey of food inspectors and scientists who work for the federal government revealed concerns about corporate and political influence. The survey from the Union of Concerned Scientists comes more than a year after the Obama administration vowed to implement rules to safeguard scientific integrity. Los Angeles Times (9/14)
| International | | | | - Nestle plans India facility
 Nestle has announced plans to build a food processing facility in India, on 50 acres in the state of Orissa. The announcement comes as other large food companies are planning investments in the region. Business Standard (India) (9/14) | SmartQuote | | | |  | Do not fear mistakes. You will know failure. Continue to reach out."
--Benjamin Franklin,
American author, statesman and inventor  |
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