 | September 9, 2010 | News for the food, beverage and consumer packaged goods industry |  |  | - P&G adds to Gain line
Procter & Gamble is launching Gain dishwashing soap and a Febreze with Gain line that includes fabric refresher, Air Effects, candles and Noticeables. Expanding the Gain line beyond laundry detergent is intended to raise awareness of the Gain scent, particularly among Hispanic consumers. Drug Store News (9/8)        - Gillette exec is named CMO at Welch's
Matthew Wohl is leaving Procter & Gamble to become chief marketing officer at Welch's. He was with P&G's Gillette brand for 16 years, most recently as general manager of blade and razor systems innovation. Brandweek (9/8)  | Now, you can pull all category reporting together from your Syndicated sources, together with your trade spending, shipments and POS data. AFS Promotion Discovery provides the tools to analyze Manufacturer and Retailer promotion ROI, Market Share and Retailer Share analysis, and provides a distributed solution for your field users. | - Packaging pro: Be inclusive in design decisions
 James Tupper, a packaging expert at nonprofit IGD, says he develops programs aimed at "getting all trading partners in the grocery supply chain" to recognize the value of retail-ready packaging. The approach is aimed at shoppers, distribution people, CPG companies and retailers, who all benefit from well-designed packaging, he says. Packaging World (9/2010) - Foodshed Project links farmers and food buyers
The San Francisco Foodshed Project connects small farmers to nearby food businesses including restaurants and caterers. The program is still small, but it helps chefs such as Nate Beriau of the Ritz-Carlton in San Francisco buy local strawberries from an organic farm in nearby Watsonville. The Wall Street Journal (9/9)  | 83% of shoppers make purchase decisions outside the store. They're using the Internet and mobile apps to make purchase decisions. How do you efficiently market in this new reality and ensure your brand information is accurate everywhere shoppers see it? Download Gladson's white paper, Informational Retailing to learn more. |  | Stop waiting for checks that are "in the mail."
Running your business can get in the way of actually doing business. With AcceptPay from American Express OPEN, the online payment and processing solution that helps you get paid faster, you can get back to business. Try it free for the first 60 days. AcceptPay.com. |
  | Reshaping Enterprise Workforce Management Software
Download this white paper to discover how Kronos has defined an entirely new generation of workforce management tools for today's tech-savvy "business consumer". Learn more about three breakthrough technologies: Instant Engagement, Guided Decisions, and Mobile Management — and how they will change the way you manage the workforce. |
| Science & Technology |  | | | - Rep. Peterson addresses ethanol industry with farmers
The U.S. has enough corn to meet the needs of ethanol producers and dairy farms, said Rep. Collin Peterson, D-Minn., chairman of the House Agriculture Committee. Speaking in Saratoga County, N.Y., Peterson said that farmers should be concerned about the state of the ethanol industry. "About 4.7 billion bushels of corn go to ethanol each year. Say we don't have that market, if we lose this industry, what's going to happen?" The Saratogian (Saratoga Springs, N.Y.) (9/8)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
ICOM Survey Reveals Nearly Half Say More Likely to Use Coupons Even With End of Recession. Of the US consumers surveyed, 48% said would continue using coupons beyond the recession and 69% said preferred to receive coupons by mail. These findings may indicate a lasting change in the psyche of consumers with regard to how they shop and spend as a result of the economy. Read full results here.
 | | | Interested in learning more about advertising in GMA SmartBrief? Contact Chris Warne at (212) 450-7970 or cwarne@smartbrief.com.  | | |  | |  |
| GMA News | | | | - GMA Presents: Deconstructing Drivers of Economic Adulteration and Food Defense Webinar
GMA has developed a webinar that will outline ways to prevent economic adulteration of consumer products and what defensive actions should be taken if it occurs.
On Oct. 8, at 1 p.m., explore success stories related to fraud deterrence and address opportunities to reduce the risk of economic adulteration, protect brands and enhance consumer product safety through more aggressive food defense programs. Register today! - Save the date: 2010 GMA Consumer Complaints Webinar
With a decline of public confidence in food safety, it is vital that food, beverage and consumer products companies are aware of current issues related to consumer complaints and have effective measures in place to handle them.
On Nov. 3, 1 p.m. to 4 p.m. (EST), GMA is hosting the Consumer Complaint Management webinar, designed to benefit employees who directly deal with consumer complaints and those responsible for implementing standards for investigating and resolving such complaints. Contact Steven Leslie for details.
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