 | September 22, 2010 | News for the food, beverage and consumer packaged goods industry |  |  | - Budweiser campaign reaches out to under-30 set
Anheuser-Busch hopes to appeal to beer drinkers younger than 30 with its new campaign, "Grab some Buds." The company plans to give away 500,000 samples of Budweiser in bars and restaurants, and use Facebook to give out free beers on people's 22nd birthdays. USA TODAY (9/22)         | |  | | | Rich Quality and Safety Data — From The Entire Supply Chain!
Supplier quality data bolsters the security of your brand and the yields in your facility — if it's not "locked" in your supply chain's factories. Our new paper in the Profitable and Safe Supply Chain series explains how to link plant and enterprise IT for closer collaboration on quality and safety. | |  |  ADVERTISEMENT | |  |
- Study: Canadians are snacking more often
"Compared to breakfast, lunch and dinner, snacking is the fastest growing meal occasion in the past decade in Canada," according to a study from a market-research firm. Fruit, yogurt and granolalike bars were top choices for snacking, and the study showed that the number of times Canadians ate potato chips over the past three years has increased. The Toronto Star (9/14)  | 83% of shoppers make purchase decisions outside the store. They're using the Internet and mobile apps to make purchase decisions. How do you efficiently market in this new reality and ensure your brand information is accurate everywhere shoppers see it? Download Gladson's white paper, Informational Retailing to learn more. | - Ads make case for turkey burgers over beef
Jennie-O Turkey Store, via a TV and online campaign, is urging the public to "Make the Switch" from beef burgers to ones made of turkey. The Hormel Foods unit kicked off the effort Sept. 2 with a pop-up restaurant in El Monte, Calif., where about 2,500 free turkey burgers were distributed over a four-hour span. NYTimes.com/Media Decoder blog (9/20)  | In any industry, operational excellence revolves around key business outcomes including productivity, cost control, and quality of service. For retailers, all of these outcomes are highly, if not entirely, dependent on the quality of the workforce and how it is managed. Find out what challenges retailers are facing, and what a workforce management solution can do for your bottom line. |
  | Unleashing the Next Wave of Innovation in Electronics: In many industries electronics fuel innovations. They enable the creation of a new class of smarter products that are instrumented, interconnected, and intelligent. With these innovations come many challenges. Download this webcast from IBM and learn how to address these complex challenges throughout the product development lifecycle. |
| Science & Technology |  | | | - Scientists develop biotech potato enriched with proteins, amino acids
Indian scientists said they used a gene derived from the amaranth seed to develop a genetically modified potato that contains higher levels of amino acids and 60% more proteins than ordinary potatoes. "Because potato constitutes an important part of the diet of many people in developed as well as developing countries, it is apparent that this can add value to potato-based products with enhanced benefits for better human health," according to the researchers. MSNBC/Reuters (9/21)  | Health & Wellness | | | | - Obesity rates are heading in the wrong direction, CDC says
Federal health officials say U.S. obesity rates have increased in the past 10 years even though the government set a goal of reducing obesity rates to 15% of the population by 2010. "The prevalence of obesity and abdominal obesity remains disturbingly high among adults in the United States, and our trend analysis shows that both may still be increasing among men," the CDC researchers said. Officials now are developing 2020 targets. Reuters (9/21)
| GMA News | | | | - Leveraging Social Media for Consumer Loyalty and Innovation: Only at Shopper Momentum 2010
GMA's Shopper Momentum Conference, Nov. 8 to 10 in Naples, Fla., will not only feature retail leaders from Kroger, Winn-Dixie and Delhaize on the main stage, but it will also give manufacturer and retail executives the opportunity to strengthen their grasp on the emerging issues impacting the industry and consumers with small, intimate breakout sessions like these:
Escaping the Marketers' Dilemmas: Innovative Alignment of Operating Model Solutions to Navigate the New Marketing Landscape
Geoff Jackson, Director, Integrated Shopper Marketing, Campbell Soup Co.
Gil Krakowsky, Principal, A.T. Kearney
Simpler Shelves: The Great Debate
Chris Shaw, Senior Manager, Client Business Planning, H.J. Heinz Co.
Stuart Taylor, Practice Lead, Assortment and Advanced Solutions, The Nielsen Co.
Leveraging Social Media for Consumer Loyalty and Internal Innovation
Bryce Ruiz, President and Co-CEO, Ruiz Foods
Bart Steiner, CEO and Founder, Bulbstorm
Visit www.shoppermomentum.com to register NOW at a discounted early bird rate and to secure your seat at this can't-miss industry forum!
| Government & Food Safety | | | |
| International | | | | - ASDA invests $157 million, revamps own-label range
Andy Clarke, chief executive at ASDA, is relaunching and reinventing the retailer's own label, now called Chosen By You, as part of a $157 million investment. "We're sending a clear message that ASDA will now drive as hard on quality as it does on price," Clarke said, adding that the company has made a "significant effort to improve the quality of its own label." The Guardian (London) (9/21) | SmartQuote | | | |  | He, who cannot forgive a trespass of malice to his enemy, has never yet tasted the most sublime enjoyment of love."
--Johann Kaspar Lavater,
Swiss poet and physiognomist  |
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