| News about digital retail commerce |  | | |  | - Cause-based shopping takes center stage
SocialVest has launched a cause-based shopping platform that allows members to contribute to the causes they care about at no cost, by donating the cash-back bonuses they earn on purchases from participating retailers. The effort has signed up more than 500 retailers, including Macy's, Target, Best Buy and Saks. TechCrunch (9/20)       | Venda's Merchants Beat Industry Growth in 2010
Retailers using Venda's onDemand eCommerce platform saw average Year-Over-Year revenue increases of 108% in Jan. 2010. The growth is partly attributable to the broad range of revenue-enhancing features available as part of Venda's SaaS solution. Learn more about Venda's 10 Tactics for Online Store Profitability in this white paper. | - European Parliament supports creation of "trust mark"
Members of the European Parliament voted in favor of a proposal to create a "trust mark" in order to improve consumer confidence in online retail. The proposal also encourages European countries to implement the Services Directive and the European Commission to beef up consumer privacy laws. MEPs are confident that a Europe-wide "trust mark" would make consumers more willing to shop online. Yahoo!/PC World (9/21) - Measuring ROI from social media marketing
There's no "magic formula" for increasing sales through social media efforts, and measuring the results of your efforts can be just as tricky, writes Lauren Fisher. Still, as social marketing becomes more commonplace, a growing body of case studies illustrates the potential for returns. TheNextWeb.com (9/21)  | Google Commerce Search provides a hosted search solution designed specifically for online retailers. Now you can help online shoppers use the power of Google search to find the products they want quickly. Google Commerce Search can be rapidly deployed and is easy to scale, with options that allow you to customize, track, and optimize performance as you go. | - Online bike seller finds free shipping is key to boosting sales
MakaiBikes.com founder Todd Henley learned early on that offering free shipping on his company's bikes was key to keeping customers happy. Shipping bicycles costs about $40, and experiments in charging the fee revealed that the sticker shock caused by adding high shipping costs led fewer shoppers to complete the transaction, Henley says. Practical eCommerce (9/21) - Merchants grow enamored of location-based marketing tools
A growing number of brick-and-mortar stores are using location-based services that aim to lure nearby shoppers into their stores with offers sent to their mobile phones. Chains including H&M, Sephora and Best Buy have all recently partnered with location-based services in efforts to boost sales by bringing in more customers. Investor's Business Daily (9/20) - Google tool tracks worldwide Internet censorship
Internet censorship is happening in unexpected countries, including Germany and Australia, according to a tool from Google. The free tool, Google Transparency, tracks requests to block content from governments around the world. CNN (9/21)  | |  | | | Turn Browsers into Buyers
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- EBay executive resigns for family reasons
The chief of eBay's marketplace business has resigned for personal reasons and plans to leave the post in March, the company announced. Lorrie Norrington is departing amid a critical turnaround period for the division, which accounts for more than half of the company's revenue and has been struggling to keep growing in the face of stronger competition from online retailers including Amazon. The Wall Street Journal (9/22) - Much-anticipated Marc Jacobs site launches, with focus on fun
The new online store from designer Marc Jacobs has officially launched this week, with a creative mix of photos, videos and illustrations aimed at adding to the brand's aura of cool, Women's Wear Daily reports. The site debuted with a relatively small sampling of merchandise selected by the designer. Women's Wear Daily (subscription required) (9/21)  | Unleashing the Next Wave of Innovation in Electronics: In many industries electronics fuel innovations. They enable the creation of a new class of smarter products that are instrumented, interconnected, and intelligent. With these innovations come many challenges. Download this webcast from IBM and learn how to address these complex challenges throughout the product development lifecycle. |
| Shop.org Spotlight |  | | | - Got a burning question for a retail executive?
C-level executives from Urban Outfitters, Shoebuy.com, Groupon and Facebook are just a few of the retail leaders taking the stage at Shop.org's Annual Summit next week in Dallas. Got a question for one of these executives? During each keynote session, attendees can tweet a question to the speaker using hashtag #keynoteQs. Start thinking of your questions now. Learn more. - Shop.org SmartStat: Sept. 22, 2010
 Annual Summit attendees have four concurrent track sessions to choose from: tactics, customer experience, cross-channel optimization, and mobile. Source: Shop.org - Want to be more "likable" on Facebook? Head to Boot Camp
At this year's Shop.org Boot Camp, Sept. 27 in Dallas, join renowned expert Mitch Joel for "Social Media YOUniversity" to learn the tricks of the trade for social media, including ways to get your Facebook page out of anonymity. Attendees are encouraged to bring their laptops to take full advantage of this hands-on, daylong workshop. Shop.org members, register for the Boot Camp for $295. Nonmembers, attend for $495. Read more.
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