| News about digital retail commerce |  |
 | How can you quantify the hidden impact of mobile on purchases, purchase intent, loyalty and retention? Now you can do a better job of managing your mobile initiatives and maximizing mobile’s ROI with ForeSee satisfaction analytics. Learn more at foresee.com … | - Online sales of specialty apparel on the rise
Online retail accounted for 18.1% of all specialty apparel sales in the U.S. last year, up from 16.4% in 2010, and online's share is on track to top 20% for January and continue rising this year, said MasterCard Advisors SpendingPulse vice president Michael McNamara. A growing acceptance of online shopping along with high gas prices are driving the increase, he said. Women's Wear Daily (subscription required) (2/7)       | 10 Principles for Building an Effective Human Capital Plan
The Human Capital Plan is an important tool that organizations use to drive focused actions that can ensure goal achievement and business success. It allows organizations to assess, plan for, and respond proactively to its human capital challenges and needs. Download the white paper to learn more. |
  - CEO: Flipkart won't alter plans because of Amazon's arrival
Indian online retailer Flipkart isn't worried about the launch of Amazon's Junglee.com, said CEO Sachin Bansal, one of two former Amazon executives who founded Flipkart. "Customers need a place they can rely upon to provide a consistent, hassle-free shopping experience," Bansal said. "We are fully committed to providing this experience to our customers." Business Standard (India) (2/8)  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
- Why marketers should face the music
Social media marketers shouldn't ignore the rise of social music sites, Constance Aguilar writes. Building playlists using sites such as Spotify and Grooveshark can humanize your brand, build local connections and help show off your employees' personalities, making fans' brand interactions more memorable. "[I]f done correctly and with pride and purpose, it can create unique content ... that gives your follower base an opportunity to indulge in something a little different," Aguilar writes. SmartBrief/SmartBlog on Social Media (2/7)  | Imagine collaborating with business leaders from around the world. MBA@UNC makes it happen. Earn an MBA online from the top-ranked mba program at UNC Kenan-Flagler.
* Learn anytime, anywhere
* Interact with world-class faculty
* Develop the leadership skills and networking connections to achieve your career goals
|
 | Legislative & Regulatory |  |  | | | Shop.org Spotlight | | | | - Online merchandisers, it's time to speak your mind
The Shop.org Merchandising Workshop is heading back to sunny San Diego July 11-13, and the call for speakers starts now! Share your stories and inspirations of achieving online merchandising harmony by signing up for one of the many presentation and panel sessions. Proposal submissions are due Feb. 29. Learn more. - The proof is in the packaging when shipping internationally
E-retailers are constantly walking the fine line of providing reliable shipments to international customers while not compromising their bottom line. In a white paper posted on Shop.org, Bongo International analyzed how 16 U.S. retailers were managing packaging inefficiencies and refining their strategies. Learn from their results and grow your international customer base. Download the white paper.
| SmartQuote | | | |  | To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful."
--Edward R. Murrow,
American broadcast journalist  |
| | This SmartBrief was created for cpgbrokers.data@blogger.com
| | | Advertise | | Associate Publisher: Dena Malouf 202-407-7837 | | | | | | | | | | Recent Shop.org SmartBrief Issues: - Tuesday, February 07, 2012
- Monday, February 06, 2012
- Friday, February 03, 2012
- Thursday, February 02, 2012
- Wednesday, February 01, 2012
| | | Lead Editor: Megan Conniff
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | | | | | © 1999-2012 SmartBrief, Inc.® Legal Information |
|
ClubQT, which launched a year ago to give Australia's online shoppers access to US and European fashions, has created a new marketplace that gives merchants from Australia and New Zealand a place to set up virtual shops. 
Three out of 10 adults ages 18-34 plan to use apps to research or purchase products this Valentine's Day. Source: 
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.