 | September 7, 2010 | News for the food, beverage and consumer packaged goods industry |  |  | | - Kraft considers Planters Peanuts facility addition
Kraft Foods is asking city officials in Fort Smith, Ark., for a tax break related to a proposed 28,000-square-foot expansion to its 389,000-square-foot Planters Peanuts facility. The expansion would not add jobs, said a Kraft official, but it would make the "location more competitive when Kraft Foods considers internal sites for future expansion." The City Wire (Fort Smith, Ark.) (9/3)        - Kraft goes on a giggle hunt: Kraft Foods sent a truck with a recording studio to 23 cities, searching for consumers with infectious giggles. Thousands of giggles were recorded in the Jell-O "Give it a Giggle" tour, and the top 10 will be posted online so voters can choose a favorite for a TV commercial with former Jell-O pitchman Bill Cosby. Brandweek (9/3)
 | With an Information Agenda for Financial Markets in place, companies have many of the tools needed to make the essential transition from simply supporting the business to making a measurable, sustainable contribution to the business' bottom line. This guide supplies the integrated vision needed to help achieve business goals and objectives—and deliver better business outcomes. |
 - Dr Pepper gains buzz while other soft drink brands lose it
Major soft drink brands are getting less buzz, according to the Brandweek BrandIndex Report, a report of the brands that are talked about most. Brands including Coca-Cola, Pepsi, 7UP and Sprite registered drops in buzz over a 12-week time span, with Dr Pepper the only brand in the top 10 showing a gain. Brandweek (9/3) - Report: Consumers are focused on saving money
With shoppers in all income brackets saying they are worse off than they were a year ago, cost cutting and bargain shopping remain priorities. Research from SymphonyIRI finds a majority of consumers choosing sale items over favorite brands and 46% of households with incomes over $100,000 reporting they will shop more at supercenters such as Wal-Mart and SuperTarget. Progressive Grocer (9/4)  | Mobile technology can provide a platform for interactive real time workforce management. Equipped with mobile devices, managers and employees can communicate seamlessly to exchange information, staff shifts and ultimately improve the customer shopping experience. Download this complimentary article to get insight on the impact of mobile technology on workforce management. |
 - Sweet'N Low campaign gets flower power
Cumberland Packing Corp. has tapped Mother to update its Sweet'N Low campaign with print ads that evoke the 1960s and 1970s with images of flowers and animals. Pink is the dominant color in the ads, which have only the words "zero calorie sweetener" as text. Brandweek (9/3)  | Stop waiting for checks that are "in the mail."
Running your business can get in the way of actually doing business. With AcceptPay from American Express OPEN, the online payment and processing solution that helps you get paid faster, you can get back to business. Try it free for the first 60 days. AcceptPay.com. |
  | 50% off Facebook Success Summit for SmartBrief readers.
Brian Solis plus 21 other experts (including Jay Baer, Mari Smith & practitioners from Intel, Cisco, Microsoft Xbox & SAP) share tips for mastering Facebook marketing at the fully online FBSS 2010. Early bird pricing ends soon — register today! |
 | Hot Topics |  | | | Top five news stories selected by GMA SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Science & Technology | | | | - FDA analysis claims altered salmon is safe for environment, humans
An FDA staff report released Friday said that AquaBounty's genetically-altered salmon is as safe as conventional salmon for humans and the environment. In an analysis posted on its website, the agency said that the product carries higher levels of insulinlike growth factor 1 but it poses no significant risk when consumed by humans. The analysis was prepared for a meeting to be held later this month where FDA officials will consider approving the sale of the fish to U.S. consumers. The New York Times (free registration) (9/3) | Health & Wellness | | | | | GMA News | | | | - GMA Presents: Deconstructing Drivers of Economic Adulteration and Food Defense Webinar
GMA has developed a webinar that will outline ways to prevent economic adulteration of consumer products and what defensive actions should be taken if it occurs.
On Oct. 8, at 1 p.m., explore success stories related to fraud deterrence and address opportunities to reduce the risk of economic adulteration, protect brands and enhance consumer product safety through more aggressive food defense programs. Register today! - Save the date: 2010 GMA Consumer Complaints Webinar
With a decline of public confidence in food safety, it is vital that food, beverage and consumer products companies are aware of current issues related to consumer complaints and have effective measures in place to handle them.
On Nov. 3, 1 p.m. to 4 p.m. (EST), GMA is hosting the Consumer Complaint Management webinar, designed to benefit employees who directly deal with consumer complaints and those responsible for implementing standards for investigating and resolving such complaints. Contact Steven Leslie for details.
| SmartQuote | | | |  | Education would be so much more effective if its purpose were to ensure that by the time they leave school every boy and girl should know how much they don't know, and be imbued with a lifelong desire to know it."
--Sir William Haley,
British newspaper editor and broadcasting administrator  |
| | This SmartBrief was created for cpgbrokers.data@blogger.com
| | | Read more at SmartBrief.com | | A powerful Web site for SmartBrief readers including: | | | | | | | | | | Recent GMA SmartBrief Issues: - Friday, September 03, 2010
- Thursday, September 02, 2010
- Wednesday, September 01, 2010
- Tuesday, August 31, 2010
- Monday, August 30, 2010
| | | Lead Editor: Rebecca Pollack
Mailing Address:
SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005 | | | | | | © 1999-2010 SmartBrief, Inc.® Legal Information |
|
Donnie Smith, CEO of Tyson Foods, says the company is lowering retail prices for chicken because it improved yield by switching from mechanical to hand deboning. He also says promoting an "ethical culture" is one of his most important roles as CEO. 
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.