 | News about digital retail commerce |  |
- Taobao gears up to grab China's daily-deal fans
China's largest online marketplace, Taobao, will launch daily deals from local businesses on its group-buying website, a move that comes as Groupon gears up to enter the market. Taobao's site offers three daily deals from the company's online merchants but will expand to include services and products from brick-and-mortar restaurants, stores and service businesses. The Wall Street Journal (2/23)        | Attend Webcast: Maximize Revenue Performance from Product Recommendations
Join Forrester Research eCommerce expert, Sucharita Mulpuru, and Certona CEO, Meyar Sheik, as they share best practices and key success strategies that drive incremental sales and boost average order values from personalized product recommendations! View webcast! | - 10 tips for sealing the deal with effective checkout pages
Online retailers can take several steps to improve their checkout pages and make it easier for even inexperienced online shoppers to close the deal, writes e-commerce consultant Pamela Hazelton. Among her top tips: feature payment icons so customers know early on in the transaction if your site accepts their preferred payment method, limit "required" fields to information you actually need to close the sale and include live chat links. Practical eCommerce (2/24)  | Each year U.S businesses spend trillions of dollars on goods and services. Focus Research empowers buyers to spend their budget wisely by offering easily accessible and trustworthy information on vendors that support small and mid-size business operations. Download this free whitepaper that compares leading CRM vendors to ensure you choose what's best for your organization. |
 - Free online tools keep Best Buy's ear to the ground
Free online tools such as Google Alerts, HootSuite and TweetDeck can help multichannel and online merchants keep up with what consumers are saying about them and their products. They can also often give retailers the early warnings they need to address consumer complaints, says Best Buy's Gina Debogovich. "In a day when anyone can tweet, blog or post a video that may or may not be based in fact, brands have to be monitoring the conversations out there." InternetRetailer.com (2/23) - Overstock drops in search rankings after Google imposes penalty
Google has penalized Overstock.com, saying the online retailer violated policy designed to keep companies from artificially boosting their search rankings. Overstock said the penalty, which moved some of its search results from the first page of Google results to the fifth or sixth, resulted in large part from providing discounts in exchange for links on college websites to the company's site. The practice was discontinued Feb. 10, Overstock said. The Wall Street Journal (2/24)  | Companies in the News |  | | | - EBay will shift to a "shopping basket" in the U.K.
EBay is preparing to switch from the "Buy It Now" button to a "shopping basket" that allows U.K. consumers to add items from multiple sellers. The company has been testing the basket since last year and is expected to debut the feature by June. AuctionBytes (2/23)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
 | | | Interested in learning more about advertising in Shop.org SmartBrief? Contact Dena Malouf at (202) 737-5500 x282 or dmalouf@smartbrief.com.  | | |  | |  |
| Interactive Advertising | | | | - Apple cuts iAd buy minimum to $500,000
Apple has cut in half the original $1 million fee it was charging clients to advertise on its iAd platform, the company confirmed, a move that industry observers said would make it easier for smaller brands and ad agencies that are developing their own iAd campaigns. "This new minimum buy is a great step forward and a necessary one, I think," said Mark Read, CEO of WPP Digital, an ad agency. All Things Digital/Digital Daily blog (2/23), ClickZ (2/23) - Report: Mobile ad spending on the rise, but hurdles remain
Mobile ad spending is projected to grow to $11 billion a year by 2015, up from an expected $3.1 billion in 2011, according to a new report from Juniper Research, but the channel remains a small piece of overall global online ad spending. The mobile-marketing industry faces an ongoing challenge to prove to advertisers that the channel is an efficient way to convince consumers to engage with their products and services. InternetRetailer.com (2/23) | Shop.org Spotlight | | | | - Report finds consumers investing in small luxuries again
Unpredictable economic conditions in 2009 forced many consumers to reevaluate whether their manicures, new handbags and even their cable TV service were worth the expense. Recently released research from STORES Media examines what is "untouchable" and what is "expendable" for consumers as they adjust to the current economic climate. The survey, conducted by BIGresearch, shows small luxuries, like gourmet coffee and casual dining, may be back on buyers' lists. Read more.
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