| News about digital retail commerce |  |
 | Drive sales by adding mobile to your retail communications and marketing campaigns using SMS. Common Short Code (CSC) based text messaging campaigns deliver great results. Download this whitepaper to see how SMS is helping retailers disseminate calls-to-action quickly and to a wider base of population, driving traffic and increasing revenue. | - How 2010's holiday online sales might shape future retail
The growth in online sales during the 2010 holiday season -- marked by deep discounting and aggressive promotions -- has changed the retail environment, even at brick-and-mortar stores, because of shoppers' mindsets and frugality. "The question is whether Black Friday and Cyber Monday become a dead issue after this year," said Bradley Honan with StrategyOne. DMNews (2/2)       - British online retailers facilitate charitable giving
Debenhams, Tesco and other retailers in the U.K. have signed on to the Give as you Live charitable drive. Consumers are able to choose from more than 200,000 charities when they download the browser-based application. The donations are paid by the retailer, deducted from the shopper's sale. ShopSafe.co.uk (U.K.) (2/2)  | Turning Online Shopper Uncertainty into a New Source of Sales and Profits. Eliminating consumer uncertainty is a challenge for all online merchants. The question is, how can you address shoppers' concerns and increase sales and profits in the process? Download the buySAFE white paper to learn more NOW! |
 | New Media & Technology |  | | | - Lands' End hosts "Twitter Storm" party for snowbound consumers
The blizzard that socked the middle of the country this week may have closed brick-and-mortar stores, but one e-commerce retailer hosted an online event aimed at the millions of consumers stuck at home. Lands' End launched a "Twitter Storm" party yesterday, giving away prizes for users who posted snow day pictures and correctly answered trivia questions. InternetRetailer.com (2/2) - Apple seeks share of new-media sales
Moves by Apple this week to enforce rules that require app developers to offer payment through iTunes as an option reportedly have some media companies concerned that they will have to share revenue from sales of digital publications with the company. News Corp. launched the first iPad-only publication this week, which was developed in partnership with Apple and involves a revenue-sharing agreement. The Wall Street Journal (2/3) - Google debuts a Web store for Android apps
Google has launched an application store on the Web that developers say will make it easier for Android users to find their programs. The move may also help Google compete with Apple's iTunes Store, which also sells apps over the Web. Until now, apps for Android-powered smartphones could be purchased only by using the devices, and they were displayed and organized in a way that developers say made it hard to be noticed. The Wall Street Journal (2/3) , NYTimes.com/Bits blog (2/2) , MocoNews.net (2/2) - Weis website goes mobile
Weis Markets launched a mobile website that provides access to its weekly circulars, plus online coupons and ordering capability. It also lets users register for prescription refills and access the Healthy Living section of the website for recipes, questions to dietitians and more. Progressive Grocer (2/2) , Supermarket News (2/2)  | Are you keeping up with the changing world of employee health care? Get The Basics of Employee Health Care for Small Business: A Guide to Creating a Company Benefit Plan, and find out what you need to know today. There's no obligation. Click to download a FREE whitepaper. |
| Interactive Advertising | | | | - How data can drive more effective marketing efforts
Mining data resources to find less-obvious information helps spur one-on-one conversations with customers that likely are to result in higher sales, writes James Burrows. Surveys and other mechanisms for collecting customer feedback are essential tools for marketers looking beyond the information that everyone else already has. DMNews (2/2)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
Holiday 2010 Recap Webinar
View our recorded webinar to find out what worked and what didn't from the perspective of leading online brands, retailers, and e-commerce veterans. Also learn how the same holiday season was viewed by typical online and multichannel shoppers. View or download the recording now.
Interested in learning more about advertising in Shop.org SmartBrief? Contact Dena Malouf at (202) 737-5500 x282 or dmalouf@smartbrief.com.  | |  | |  |
| Shop.org Spotlight | | | | - Restructuring at NRF leads to staffing changes and a new COO
Following the approval of a new strategic plan, NRF announced today changes to its organizational structure to help achieve newly outlined priorities, including a sharpened focus on advocacy. As part of the restructuring, Carleen Kohut, who has served as NRF Senior Vice President and Chief Financial Officer for the past 10 years, has been promoted to Chief Operating Officer. David French, formerly of IFA, also joins NRF as chief lobbyist. Read more. - Shop.org SmartBrief: Feb. 3, 2011
 One-third of online Valentine's Day shoppers will buy some gifts in discount and department stores. Source: NRF survey conducted by BIGresearch. - What's hot in digital retail (and at Shop.org)
Want to know what your digital retail peers found most valuable for the month of January? Noteworthy topics last month included a list of tips for optimizing cross-channel mobile strategy, a think-tank conversation about the value of Facebook fans and an article on seven digital marketing trends for 2011. View a complete list of the most popular resources and articles in digital retail for the month of January. Read more.
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