 | News about digital retail commerce |  |
- J.C. Penney to tweet trivia for bigger Oscar-night buzz
J.C. Penney hopes to use social media to capitalize on its position as the sole retail sponsor of Sunday night's Academy Awards show, as it will feature a live Twitter trivia contest. Some of the seven new commercial spots to air during the show will feature fashion blogger Geri Hirsch and her friends showing off the spring line while readying an awards party. The pieces selected by Hirsch will be posted on the retailer's Facebook page, where a shopping application will be available. ClickZ (2/25)        | What retailers can teach etailers
They are two different worlds, but etail can still learn a lot from retail. Learn 4 key mistakes that make etailers lose out big on sales, and the solutions that even a corner store retailer knows by heart. Ensure your online store really is open for business! No registration required: watch the video now! | - Fraudsters find Shopkick check-ins are easy to fake
Fraudsters have revealed flaws that make it easy to fake Shopkick check-ins at high-profile retail chains including Target, Macy's and Crate & Barrel, without actually going to the stores, writes StorefrontBacktalk's Evan Schuman. "All of these mobile approaches have key security weaknesses, and the only way those weaknesses can be fully identified is to launch the services and let cyberthieves do their stuff," he writes. StorefrontBacktalk (2/24) - Payvment opens the door to Facebook Shopping Mall
Facebook e-commerce platform Payvment debuted Facebook Shopping Mall this week. The project aggregates more than 1 million products from Payvment's 50,000-plus sellers and incorporates Facebook features, allowing shoppers to "like" a product or share a recommendation. A universal shopping cart lets users purchase from multiple sellers with one trip through the checkout process. Vator.tv (2/24)  | Health care reform got you down? Learn more from UnitedHealthcare on how the federal changes to medical benefits will affect you and your employees. This comprehensive guide highlights incentives for enrollment and a timeline of important dates and deadlines. Don't let them pass you by—Learn more here! |
 - How brands can make bloggers their new best friends
Companies looking to reach out to the online community and build relationships may find a friend in influential bloggers, writes social media manager Joanna Janus. Janus advises brands to focus on thematic blogs that center around topics rather than telling personal or corporate stories, and to read the blog for a period of time to get a feel for the blogger's voice, then craft a personalized pitch as a means of introduction. iMedia Connection (2/25) - Search tricks that can backfire on brands
Tricks aimed at boosting your brand's search engine ranking can backfire, incurring penalties that push you lower than ever on the list. Among the offenses to avoid: "cloaking," a practice that shows one version of your content to search engines and another to visitors; paying brokers and website owners to increase the number of random links to your site; and relying on negative reviews to boost results. PC World Business Center/BizFeed blog (2/24)  |  |  | | Compare 11 Leading ERP Solutions 119 Ways
This extensive Comparison Guide prepares Finance, Manufacturing and Operations professionals by giving you the line-up of 11 leading ERP solutions evaluated across 119 features. Jumpstart your business with a successful ERP implementation!
>Download your FREE ERP Comparison Guide | |  |  |  |
 - Macy's spring line comes with mobile bar codes
Many of Macy's new spring lines will come complete with customized QR codes -- also known as mobile 2-D bar codes -- that smartphone owners can scan to view videos of fashion advice, trend stories and other style tips. The "Macy's Backstage Pass" campaign is an extension of a holiday promotion that let consumers take photos of a bar code and text it to access video content. MediaPost Communications/Marketing Daily (2/24) - StorkBrokers aims to be the eBay of children's products
A startup online marketplace launched this week specializes in toys, car seats and other child-friendly products. StorkBrokers has partnered with active mom bloggers across the country to foster a community of consumers who are interested in trading children's products at a lower price, said co-founder Sterling Hawkins. VentureBeat (2/24)  | Why Should Anyone Be Led by You?
This compelling Harvard Business Review article shares its authors' findings of four unexpected qualities of great leaders: They 1) reveal weaknesses, 2) rely heavily on intuition, 3) manage with "tough empathy," and 4) capitalize on their differences. Order this article in print or PDF. |
| Interactive Advertising |  | | | - Google backs networks and exchanges
Google sees a future for new audience-driven advertising as well as ad placements based on content and context. In a blog post, Google's vice president of product management, Neal Mohan, wrote that marketers who want to get under the hood and manage the details of a campaign might be more apt to make buys using the real-time bidding of an ad exchange, while a marketer more focused on campaign targets might opt for a network buy. Adweek (2/24) | Shop.org Spotlight | | | | - Tablet shopping: What works and what doesn't
Tablet devices like the iPad are impacting a variety of industries, but e-commerce may stand to gain the most from this game-changing development. In an upcoming INNOVATE 2011 session, Like.com CEO and co-founder Munjal Shah will discuss how to execute a tablet consumer experience for maximum effectiveness. INNOVATE 2011, the Retail Innovation and Marketing Conference, will be held March 8-10 in San Francisco. Standard registration ends today. Learn more. - Retails' "state of the industry" report available now
For nine years NRF and KPMG have produced the retail industry's most authoritative source for benchmarks and trends, based on an annual survey of hundreds of retail executives and interviews with thought leaders. The 2011 report, "Retail Horizons: Benchmarks for 2010, Forecasts for 2011" is now available to purchase. Order the full report by Feb. 28 and save up to $135. Learn more.
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