| February 17, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
- PepsiCo will sell Tropicana in carafes, not cartons
PepsiCo's Tropicana orange juice, which launched and then quickly scrapped a change in its 59-ounce cardboard-carton design in 2009, is shifting from cartons to clear carafes. "The biggest insight was that consumers like to see the juice," a spokeswoman said, adding that inspiration came from carafes used in homes and restaurants, not from the packaging used by Coca-Cola's Simply brand. The Wall Street Journal (2/17), Chicago Tribune/Reuters (2/16)        - Chobani campaign stirs up fan stories
The first television campaign for Chobani uses "real love stories" told by fans about the Greek yogurt, collected from the brand's website and from social media. One shows an office worker who hides the yogurt from break-room thieves, and the other tells of a student who bicycled 80 miles to the yogurt factory. The New York Times (free registration) (2/16) - Oreo campaign crumbles as Lil Wayne chimes in
Oreo's attempt to secure the world record for most "likes" on a single Facebook post in a 24-hour period fell short after rap artist Lil Wayne decided to hijack the promotion. Oreo secured more than 56,600 "likes," but a competing post by Lil Wayne bagged almost four times as many in a move that the rapper's digital manager, Mazy Kazerooni, said was meant to cement the star's position as a social media A-lister. "I want people to think 'Bieber, Gaga and Lil Wayne,' " Kazerooni said. Mashable (2/15)  | To become a top-performing distributor, you must:
• Achieve 98% inventory accuracy.
• Reach 95% on-time and complete shipment rates.
• Maintain 12-hour order-to-shipment cycle times.
• Achieve 13% cycle-time reductions from ERP use.
Distributors, how do you stack up against top performers? View the Aberdeen webcast to find out. | | Trends |  | | | - Shoppers seek brand simplicity
In a survey from branding consultant Siegel + Gale, consumers indicated that they would pay as much as 6% more for simplicity, a characteristic that includes transparency and ease of understanding. The company used survey answers to rank brands on simplicity, giving high marks to Subway, McDonald's, Dunkin' Donuts, Burger King, Wal-Mart Stores, Trader Joe's, Kroger and Starbucks. MediaPost Communications/Marketing Daily (2/16) - Experts share shopper-marketing perspectives
Experts at a recent Wharton Marketing Conference shared insights on shopper marketing, with Campbell Soup's Geoff Jackson saying food makers are under pressure to provide it or "the retailers will be left with no choice but to do it themselves." A GMA study found 62% of shoppers search online for deals before at least half their shopping trips, giving brands greater influence, said Herb Sorensen of market researcher TNS Global. Knowledge@Wharton (2/16) | Advertising & Marketing | | | | - Tongue-cleaner company finds fame on Facebook, YouTube
Orabrush, a Utah company that makes tongue-cleaning brushes, has found millions of dollars in revenue and investments thanks to a social media campaign that won the company 270,000 Facebook fans and 34 million YouTube views. The video-driven campaign attracted the attention of Google, which created a custom YouTube widget to allow people to buy a tongue-cleaner without leaving the video site. "We are going to be the first company to put out a product with a sticker that says, 'As Seen on YouTube,' " says CEO Jeff Davis. The Wall Street Journal/Dow Jones VentureWire (2/15) - Safeway adds shelf tags with nutrition information
Safeway joined other supermarket chains in adopting a shelf-tag program with nutrition information. The SimpleNutrition program was created with dietitians and food-label experts and indicates characteristics such as "gluten-free" or "good source of fiber." However, there is concern that consumers will get confused because systems differ from one supermarket chain to another. Fort Worth Star-Telegram (Texas) (2/16), Supermarket News (2/16)  | Health care reform got you down? Learn more from UnitedHealthcare on how the federal changes to medical benefits will affect you and your employees. This comprehensive guide highlights incentives for enrollment and a timeline of important dates and deadlines. Don't let them pass you by—Learn more here! |
| Health & Wellness | | | | | GMA News | | | |
| Government & Food Safety | | | | - Advocacy group says some caramel food colorings should be banned
The Center for Science in the Public Interest has called on the FDA to ban the use of ammonia-containing caramels as coloring additives in soft drinks because such products have been shown to cause cancer in animal studies. "Carcinogenic colorings have no place in the food supply, especially considering that their only function is a cosmetic one," said Michael Jacobson, the CSPI's executive director. The American Beverage Association said, "No health regulatory agency around the globe, including the Food and Drug Administration, has said that 4-MEI is a human carcinogen." Reuters (2/16), WebMD (2/16)
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Researchers say rice sold in China contained cadmium levels that were up to five times the legal maximum. Though the rice samples were taken in 2007 and 2008 and were confined to a few regions, it could fuel concerns because China does not allow significant imports. 
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