  | News about digital retail commerce |  |
- Survey: Most smartphone users make mobile purchases
A majority of smartphone users report spending more than an hour a week shopping on their devices, and 62% say they've made at least one purchase in the past six months, according to an Adobe survey. IPhone and BlackBerry users were the top spenders, and entertainment products such as movies, music and games were the leading purchases. MobileCommerceDaily.com (2/14)        | New Retail 2.0 eBook: Make Money, Hand Over Flash
Are competitors employing retail concepts like Private Sales, to improve customer loyalty and generate rapid revenue growth? Learn how you can transform your business for today's multi-channel buyers with a FREE eBook, "Retail 2.0: Private Sales." Don't hesitate. Innovate. Download Your eBook Now | - Designers move online to strike while the styles are hot
A growing number of designers are using websites and social media to make their new looks available to buyers immediately after models step off the runway at New York Fashion Week. Norma Kavali and Cynthia Rowley started the "buy now" trend last year, and others including Perry Ellis and Betsey Johnson are jumping on the bandwagon. Crain's New York Business (2/11) - Online psychographics tell the "why" of consumer behavior
 Resonate Networks surveys tens of thousands of consumers in an effort to get a more complete picture of their online habits, says CEO Bryan Gernert. In this interview, Gernert explains how psychographics become even more important in the online world as clients seek to reach a wider audience: "The question becomes: Where do people like this spend the most time, and where's the best place to reach them?" MediaPost Communications/Marketing Daily (2/12)  - How to use social sites to boost search rankings
Facebook, Twitter and other heavily trafficked social sites can prove a valuable tool in raising a brand's ranking on Google and other search engines, writes SEO specialist Trung Ngo. To succeed, companies need to invest time and resources into building relationships on social sites, beginning with identifying and interacting with key influencers. iMedia Connection (2/14) - Private-sale site depends on social marketing the most
Private-sale site Totsy is focused strongly on social efforts, and 65% of the marketing team is dedicated to building buzz through social media, a key avenue for the baby gear seller. Search engine optimization is limited for members-only sites, since so much of the product information is encrypted, making word of mouth, Facebook "likes" and Twitter buzz all the more vital, said CMO and President Christophe Garnier. DMNews (2/11)  | Develop an Information Agenda for your retail company. The IBM Information Agenda Guide for Retail outlines a practical, proven approach for turning a client's Information On Demand vision and strategy into reality. Download the complimentary guide and learn how information management solutions help companies establish and leverage trusted information to optimize business performance. |
 | Hot Topics |  | | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Companies in the News | | | | - Groupon's growth brings growing pains in Japan
Groupon's aggressive growth in Japan is proving a boon to some businesses there, including a beauty salon that's booked through May thanks to a recent deal on eyelash extensions. The company's rapid expansion has also come with glitches, including a highly publicized miss when a local restaurant failed to deliver on a New Year's Eve meal deal. As it has in the U.S., Groupon's rise has also spawned a slew of competing daily-deal sites. The New York Times (free registration) (2/13) - Borders' troubles may boost e-book sales
A bankruptcy filing and a wave of store closings by Borders would cut down on brick-and-mortar book-selling space and boost online and digital sales, some observers say. "Borders has an opportunity to save itself with e-books. But they have a limited amount of time to make the jump," said Mark Coker, CEO of e-book publisher Smashwords. The Wall Street Journal (2/14)
| Interactive Advertising | | | | | Legislative & Regulatory | | | | - Lawmaker introduces bills to protect online privacy
Two bills introduced by Rep. Jackie Speier, D-Calif., aim to protect consumers' privacy online, including a bill that would create a "Do Not Track" list to block unauthorized tracking of consumers' online activity. The bill would charge the Federal Trade Commission with developing standards for the program. DMNews (2/11) | Shop.org Spotlight | | | | - Looking back: The 2010 digital year in review
2010 was a strong year for digital retailers, and prevailing trends on search activity, online video consumption and mobile have set the stage for 2011. Join executives from comScore, One Kings Lane and W.W. Grainger for a Shop.org webinar on Feb. 16 as they discuss the 2010 digital year in review and what strategies will be most important for digital marketing success in 2011. Read more. - Shop.org SmartStat: Feb. 14, 2011
 Almost 80% of retailers say they use Twitter, up from 61% in 2010. Source: Retail Horizons 2010.  | - Are Facebook credits leading to a new social payment system?
Thanks in part to social media sites like Facebook, retailers and customers are more connected than ever before. In an upcoming INNOVATE 2011 session, Jay Feitlinger of StringCan Interactive will discuss how interactions between retailers and customers via Facebook could be the beginnings of a near-future universal form of payment. Retail's newest show, INNOVATE 2011, will be held March 8-10 in San Francisco. Learn more. |
| SmartQuote | | | |  | I don't care too much for money, money can't buy me love."
--The Beatles,
British rock band,
quoted for Valentine's Day, Feb. 14, 2011  |
| | This SmartBrief was created for cpgbrokers.data@blogger.com
| | | Advertise | Sales Account Director:
Dena Malouf 202.737.5500 ext. 282 | | | | | | | | | | Recent Shop.org SmartBrief Issues: - Friday, February 11, 2011
- Thursday, February 10, 2011
- Wednesday, February 09, 2011
- Tuesday, February 08, 2011
- Monday, February 07, 2011
| | | Lead Editor: Megan Conniff
Mailing Address:
SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005 | | | | | | © 1999-2011 SmartBrief, Inc.® Legal Information |
|
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.