 | News about digital retail commerce |  |
- LivingSocial follows Groupon into the app pool
LivingSocial is close on the heels of Groupon, offering a mobile app for its daily deals on iPhone, iPad and Android devices. Groupon made a similar move two weeks ago. The two coupon services also have gone head-to-head with ads geared around the Super Bowl and with competing bookstore discount offers. Yahoo!/Mashable (2/8)        | Recorded Webinar: Holiday 2010 Recap Discover what worked online and what didn't this past holiday season for leading brands and retailers. Also learn how their efforts were viewed by online and multichannel shoppers. View or download the recording now. | - Pop-up stores on Facebook spread brand awareness
Teen retailers including Roots Canada and H&M Canada are creating pop-up stores on social media sites such as Facebook to advertise their brands. While it's difficult to measure the return on investment for social media advertising, Roots has seen more website traffic, an increase in the number of Facebook fans and a bump in subscribers to its newsletters. The Toronto Star (2/8) - Tumblr is sending bloggers to Fashion Week
Fashion Week begins in New York on Thursday with a significant digital spin. Photo-driven blogging service Tumblr will host 24 of the country's top fashion bloggers at shows, parties and other events, and Gilt Groupe is planning a one-day sale to showcase new fall looks from designers including Peter Som, Doo.Ri and Prabal Gurung. The Wall Street Journal (2/9) - How to lose friends and alienate followers
You work hard to build an online following for your brand, but the vast majority of consumers in a survey said they had opted out of newsletters or updates from a company they previously followed. The report from ExactTarget found that overly frequent or repetitive communications are among the top reasons for such a "social breakup." Mashable (2/8)  - Report: Teens drop e-mail in favor of social and mobile
Teens cut their e-mail usage 59% last year as they spent more time communicating via social sites and mobile devices, according to a new report from comScore. E-mail use was down 8% across all age groups, while visits to social sites increased to 12% of all time spent online in 2010. ClickZ (2/8) - Turning moms on to coupons all over again
Megan Gardner grew up in a small town, so she says it's in her DNA to support small businesses. Figuring that other moms felt the same way, Gardner launched Plum District as a sort of specialized Groupon clone -- with a dash of Mary Kay thrown in. Moms in each of its nearly 20 markets scout deals, negotiate terms with vendors and earn a slice of the revenue. "[M]oms trust other moms," Gardner said of her business model. In the past month, Gardner says, subscriptions increased 50%, and investors ponied up $8.5 million in a second round of funding. Forbes/Girl Friday blog (2/7)  | Turning Online Shopper Uncertainty into a New Source of Sales and Profits. Eliminating consumer uncertainty is a challenge for all online merchants. The question is, how can you address shoppers' concerns and increase sales and profits in the process? Download the buySAFE white paper to learn more NOW! |
 - EBay offers phone buyback as Verizon iPhone goes on sale
EBay launched a limited-time promotion with a guarantee that it will pay a minimum of $200 for working Apple iPhone 3GS, Motorola Mobility Droid X, HTC Evo 4G and Samsung Electronics Galaxy S Vibrant phones. The price is the same Verizon Wireless charges for its long-awaited iPhone with a two-year service plan. The promotion is part of eBay's Instant Sale program, which launched in the fall and lets consumers trade in older gadgets for money. The Oregonian (Portland)/The Associated Press (2/8)  | The Super Bowl isn't the only way to reach 100 million people.
A Super Bowl spot buys 110 million impressions.
Facebook offers 500 million interactions.
Learn the best way to launch a product or service on Facebook.
Download our free white paper. |
| Interactive Advertising |  | | | - Report: Social networks lead in display ad views
U.S. consumers viewed 4.9 trillion online display ads last year, with 34% of them seen on social sites, according to a report from comScore. Facebook alone accounted for 1 trillion display ads in 2010, a trend that reflects the significant amount of time users spend on the site. InternetRetailer.com (2/8) | Shop.org Spotlight | | | | - State of Retailing Online survey launches
Part one of Shop.org's State of Retailing Online survey, which focuses on social, mobile and marketing, has launched and we're looking for retailer participation. Companies that participate in this year's survey receive a copy of the final report for free. The deadline to participate is March 7. Learn more. - Want to be a speaker at Shop.org?
Be a part of the hottest digital retailing events of the year. Submit your proposals now for Shop.org's 2011 events, including the 2011 webinar series, Marketing Month, Online Merchandising Workshop and Annual Summit. Deadlines for proposals are quickly approaching. Learn more.
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Almost one quarter of online Valentine's Day shoppers plan to buy a gift card. Source: 
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