| News about digital retail commerce |  |
- Groupon defends controversial Super Bowl spots
 Groupon aired three commercials during Sunday's Super Bowl that raised ire among socially conscious viewers, including a spot featuring Timothy Hutton that played off the plight of Tibet to sell a meal deal in Chicago and another starring Elizabeth Hurley, the rainforest and a daily deal on Brazilian waxes. The company says the commercials poke fun at its roots as a philanthropy site, and it has also launched a site, SaveTheMoney.org, where people can watch more spots and donate to four charities. TechCrunch (2/6) , Digital Trends (2/7) , NYTimes.com/DealBook blog (2/6)        | Attend Webinar: Maximize Revenue Performance from Product Recommendations
Join Forrester Research eCommerce expert, Sucharita Mulpuru, and Certona CEO, Meyar Sheik, as they share best practices and key success strategies that drive incremental sales and boost average order values from personalized product recommendations! REGISTER | - Study: Half of mobile users engage in m-commerce
About half of the people who own mobile devices use them for shopping, and about 10% of those shoppers qualify as "heavy users," found a study by Arc Worldwide. Heavy users tend to be younger men who favor the iPhone and use their gadgets to do everything from check store hours, use shopping apps each week and experiment with new technologies. MediaPost Communications/MoBlog (2/4) - How social commerce changes the conversation
 To succeed with social commerce, companies must become more like people, writes Craig Donato. Social commerce, which is driven by Facebook, is about conversations and relationships, which means marketers must talk to consumers with authentic voices and build relationships with customers to create a trusted network that will result in sales and fuel the recommendations that become referrals. TechCrunch (2/5)  | Turning Online Shopper Uncertainty into a New Source of Sales and Profits. Eliminating consumer uncertainty is a challenge for all online merchants. The question is, how can you address shoppers' concerns and increase sales and profits in the process? Download the buySAFE white paper to learn more NOW! |
 - Google predicts mobile will overtake desktop by 2016
The majority of purchases and half of all financial transactions will be done via mobile devices by 2015, Google executives predicted last week. About 5 billion people subscribed to mobile plans last year, compared to about 1.9 billion online users, the company said. DMNews (2/4)  | Find Out Why Meetings Will Increase in 2011
The number of 2011 meetings being planned by companies will increase 8% over 2010, according to 459 meeting planners responding to the FutureWatch 2011 survey. In addition, 18% of respondents expect a significant budget increase this year; 39% foresee a slight increase.
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 | Hot Topics |  | | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Companies in the News | | | | - Fashion brands follow bloggers to Tumblr
Designers including Kate Spade and apparel retailers such as Ann Taylor have begun adding their photos and voices to Tumblr, a photo-driven social site favored by fashion bloggers for its ability to showcase pictures. "People are using and sharing beautiful visuals on Tumblr, posting things they think are inspirational," says digital marketing manager Cecilia Liu. Mashable (2/6) - EBay charts growth path, with mobile in the lead
EBay is seeking faster growth as it faces increased competition from players including Amazon, which last year widened its lead over the auction site, and Etsy, where lower fees have drawn sellers from eBay. To fight back, the company has streamlined its site to make it easier to use, added features to bring back sellers and ramped up efforts to lead in mobile commerce. The New York Times (free registration) (2/6)
| Shop.org Spotlight | | | | - Move your company forward by taking a look back
Last year was a strong one for digital retailers, and prevailing trends on search activity, online video consumption and mobile have set the stage for 2011. Join executives from comScore, One Kings Lane and W.W. Grainger for a Shop.org webinar on Feb. 16 as they discuss the 2010 digital year in review and what strategies will be most important for digital marketing success in 2011. Read more. - Shop.org SmartStat: Feb. 7, 2011
 Online shoppers plan to spend more than $100 on average for Valentine's Day gifts for their spouse or significant other. Source: NRF survey conducted by BIGresearch. - Target, Coach and Travelocity are hiring
Shop.org offers a job board for people looking for positions in e-commerce. Recent postings include a senior creative manager at Target, a director of social and mobile marketing at Coach, and a retailing and promotions marketing manager at Travelocity. Shop.org member companies are invited to post jobs for free. Visit the job board.
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