Kellogg launches U.K. favorite Crunchy Nut in the U.S.

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February 1, 2011 News for the food, beverage and consumer packaged goods industry   Company Watch    Kellogg launches U.K. favorite Crunchy Nut in the U.S. Kellogg is rolling out domestically its Crunchy Nut cereal, which has been popular in the U.K. for about 30 years. Marketing is focused on taste, with the tag line "It's morning somewhere" and ads showing adults making an excuse to eat it throughout the day. MediaPost Communications/Marketing Daily (1/31) Minute Maid Pulpy crosses billion-dollar mark Coca-Cola said its Minute Maid Pulpy is its first brand from an emerging market to have sales in excess of $1 billion. The line, developed in China and released in 2005, is now sold in 18 markets and joins 13 other brands that have sales of $1 billion or more. Reuters (2/1) Tyson plans $1 million expansion of deboning operations Tyson Foods says it will invest $1 million to expand deboning operations at two facilities in Arkansas, adding as many as 300 jobs. Facilities in Berryville and Green Forest will increase deboning production to meet demand, said a company representative. Arkansas Democrat-Gazette (Little Rock) (free registration) (1/28) Bazooka Brands adds Sharkies Organic Fruit Chews The Sacramento Bee (Calif.) (free registration) (1/27) Download the MCA Associates thought leadership white paper sponsored by Infor Lean Principles in Wholesale Distribution Supply Chains: Do you pull or push? to learn how to incorporate "Lean Principles" to reduce costs, transcend roadblocks to improvement, and execute major operational changes and strategies.   Trends    GMA elects ConAgra CEO as chairman Gary Rodkin, the chief executive of ConAgra Foods, has been named chairman of the board for GMA, and his two-year term will begin Feb. 16. Rodkin has been chairman and CEO of PepsiCo and held management positions at General Mills. Progressive Grocer (1/31) "SKU proliferation" means slow-moving items, a study shows A study presented at the Supply Chain Conference, hosted by GMA and the Food Marketing Institute, found that 40% of items are defined as slow movers that ship fewer than six cases per week. "It's the price we pay for new items," said Randy Fletcher, vice president of logistics and supply-chain management for Associated Grocers. Fletcher also blamed "SKU proliferation." Supermarket News (1/31) Blog like the big brands Sony's Sukhjit Ghag joins practitioners from Cisco, Ford, McDonalds and Proctor & Gamble to share insights into using blogs to expand your business. 23 blogging experts give you strategies for engaging your fans & growing your brand at the Blogging Success Summit. Register today!   Advertising & Marketing    Mount Gay aims to create online community for sailors A campaign for Mount Gay rum has the theme "Sailing spoken here" and includes a microsite with information on races and other sailing events. Traditional media is limited to ads in sailing magazines that direct traffic to the branded site. The New York Times (free registration) (1/31) Old and new brands have different Super Bowl plays While long-established brands such as Coca-Cola and Stella Artois use Super Bowl ads to reinforce a message, newcomers including Groupon are investing in ad space to gain exposure. Companies with universal brand awareness, including Coca-Cola, craft ads that "express the brand's values and beliefs," said a Coca-Cola official. The New York Times (free registration) (1/31) Other News Coke's Super Bowl ad shows friendship at a border The Atlanta Journal-Constitution (1/31) Find Out Why Meetings Will Increase in 2011 The number of 2011 meetings being planned by companies will increase 8% over 2010, according to 459 meeting planners responding to the FutureWatch 2011 survey. In addition, 18% of respondents expect a significant budget increase this year; 39% foresee a slight increase. Is your company at a disadvantage?   Retail Spotlight  Smaller format is on tap for Fresh & Easy in Northern California Fresh & Easy Neighborhood Market, owned by Britain's Tesco, is looking for Northern California sites of about 5,000 square feet, down from 10,000 to 15,000 square feet. "We're rapidly growing and always looking to serve more neighborhoods," a spokesman said. The Oakland Tribune (Calif.) (1/28)   Featured Content    Poor Due Diligence Can Cost Money...and More Tom Harnish Social Media & Succession Planning: 4 Steps to Make the Transition Easier Lena West How to Break Up With a Business Partner Dawn Reiss How To Use Kickstarter to Fund Your Business Shira Levine China's Message to U.S. Businesses Mike Periu   Science & Technology  Vending machine owners take steps against theft Owners of vending machines are fighting theft by equipping the machines with wireless devices that alert the owners if the power supply is cut or if a vending door opens when it is not supposed to. Vending machine thefts appear to be on the rise, but even if police are alerted, the thieves are typically gone by the time they arrive. The Wall Street Journal (1/31) The Buzz(CORPORATE ANNOUNCEMENTS) Science & Innovation for Healthy Product Development Functional Ingredients Magazine delivers compelling strategic, innovative & scientific information plus trends, regulatory, & ingredient intelligence to help manufacturers formulate in food/beverage, supplements and health & beauty. The global health & nutrition industry is reading FI—Subscribe FREE NOW. Interested in learning more about advertising in GMA SmartBrief? Contact Chris Warne at (212) 450-7970 or cwarne@smartbrief.com.     Health & Wellness  Dietary guidelines: More produce and fewer calories Revised dietary guidelines from the government urge greater consumption of fruits and vegetables, switching from sugary drinks to water and eating less overall. The guidelines are used for federal food programs including school meals and Meals on Wheels, though they are available to the public. Reuters (1/31) , The Wall Street Journal (2/1)   GMA News  Feb. 4 is the last day to secure discounted hotel rated for the 2011 Food Claims and Litigation Conference The GMA Food Claims and Litigation Conference is fast approaching -- are you registered? Don't risk missing critical industry information on the latest legal and litigation trends that could affect your company or clients. Register today and secure your seat. Learn more about GMA -> Home  |  Join GMA  |  Public Policy  |  Industry Affairs  |  Publications  |  Events Quality Systems Manager Furmano Foods Northumberland, PA Director of Food Service Sales, Mid West Richelieu Foods, Inc. Chicago, IL Chief Executive Officer Feeding America West Michigan Food Bank Grand Rapids, MI Director of Shopper Marketing Meijer Grand Rapids, MI Space Management Specialist Boston Beer Company Boston, MA   SmartQuote  I consider a goal as a journey rather than a destination. And each year I set a new goal." --Curtis Carlson, American businessman and technologist     This SmartBrief was created for cpgbrokers.data@blogger.com   Subscriber Tools       Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Search past news | Archive | Privacy policy Advertise Associate Publisher, Food Service:  Chris Warne (212) 450-7970 Download Media Kit Job Board:  Celia Rothschild (202) 470-1159   Read more at SmartBrief.com A powerful website for SmartBrief readers including: Breaking News Industry Home Readers' Choice Press Releases Search Archive Who's Hiring? 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