| February 3, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
- General Mills pours attention on whole grains
A General Mills official said the company is "re-energizing our whole-grain message," with a particular focus on in-store marketing and social media. The company's advertising budget for whole-grain advertising is 20% higher for 2011, and includes a TV ad showing a boy on a bicycle delivering whole-grain cereals to homes across America. The New York Times (free registration) (2/2)        - General Mills revs up Hot Wheels promo: Through a partnership with Mattel, General Mills is putting Hot Wheels toy cars in some of its cereals, including Cinnamon Toast Crunch, Cookie Crisp, Lucky Charms, Cheerios and Reese's Puffs. Codes on the boxes allow users to race each other online. MediaPost Communications/Marketing Daily (2/2)
- American food companies see opportunity in Chinese new year
Confectioners, spirits companies and other U.S. food businesses are positioned to reap increased sales during the 15-day celebration of China's new year. Candy maker Brown & Haley of Tacoma, Wash., shipped about 16% of its total output -- some 2 million pounds of Almond Roca -- to China and Hong Kong. Fifty-seven percent of that was for the new year. Google/The Associated Press (2/3) - Food makers keep an eye on pricing
Commodity prices are soaring, but food makers are taking other steps before raising prices for consumers. "You have to play all your other cards first," said Paul Bulcke, CEO of Nestle. Ken Powell, CEO and chairman of General Mills, said the company tries to offset higher costs "as much as we can through productivity increases." The Wall Street Journal/The Source blog (2/2) - Fish consumption is at an all-time high worldwide, report says
Worldwide fish consumption is at its highest level, accounting for at least 15% of animal-protein intake for more than 3 billion people, according to a report from the U.N. Food and Agriculture Organization. The growth of aquaculture, which may surpass fisheries as the lead source of fish, fueled the rise in consumption, but an expert said depletion of stocks is a threat to global food security. FoodNavigator (2/2)  | Xerox® ColorQube® solid ink printers, starting at $699.
With 90% less waste and speeds up to 40 ppm, ColorQube® is your perfect solution for affordable color printing. Plus, save up to $300 with a trade-in rebate. Enter to win an Apple® iPad™. |
 - Consumers look past social media to other touchpoints, report shows
Most consumers prefer to connect with brands via word of mouth, e-mail and company websites rather than social media, according to a report by digital-ad agency Razorfish. Being willing to engage customers is more important than embracing social technology, the report notes. "[T]he hipster who [direct-messages] a company on Twitter and a boomer who sends a letter in the mail both ultimately want the same thing. Thus, companies should worry less about building out numerous channels and touchpoints and more about ensuring each customer interaction communicates value," Razorfish says in the report. MediaPost Communications/Online Media Daily (1/31)  | Develop an Information Agenda for your retail company. The IBM Information Agenda Guide for Retail outlines a practical, proven approach for turning a client's Information On Demand vision and strategy into reality. Download the complimentary guide and learn how information management solutions help companies establish and leverage trusted information to optimize business performance. |
 | Retail Spotlight |  | | |
| GMA News | | | |
| International | | | | - Nestle to build cereal factory in South Africa
Nestle is planning to expand in South Africa and says it will build a cereal factory and grow its noodle business. The company has set a 10-year goal of having 40% of its business come from fast-growing markets, up from the current 30%. Reuters (2/2)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
Competitive insights can drive the shopper connections that matter.
Discover the edge you need to succeed in 2011. SymphonyIRI Group Summit 2011 — "Gaining the Competitive Edge." March 28-30, 2011. Fontainebleau Miami Beach. Register today and save — www.sigsummit.com
Interested in learning more about advertising in GMA SmartBrief? Contact Chris Warne at (212) 450-7970 or cwarne@smartbrief.com.  | |  | |  |
| SmartQuote | | | |  | Biggest profits mean gravest risks."
--Chinese proverb  |
| | This SmartBrief was created for cpgbrokers.data@blogger.com
| | | Read more at SmartBrief.com | | A powerful website for SmartBrief readers including: | | | | | | | | | | Recent GMA SmartBrief Issues: - Wednesday, February 02, 2011
- Tuesday, February 01, 2011
- Monday, January 31, 2011
- Friday, January 28, 2011
- Thursday, January 27, 2011
| | | Lead Editor: Rebecca Pollack Scherr
Mailing Address:
SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005 | | | | | | © 1999-2011 SmartBrief, Inc.® Legal Information |
|
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.