 | News about digital retail commerce |  |
- Nordstrom to acquire HauteLook for up to $270 million in stock
Upscale department store chain Nordstrom said it will acquire fashion flash-sale site HauteLook in an all-stock deal, marking the first such acquisition by a mainstream retailer. Flash-sale sites such as HauteLook and Rue La La rose to popularity during the downturn, as fashionistas sought more affordable ways to find the styles they craved and design houses were anxious to find a place to sell excess merchandise. The Wall Street Journal (2/18)        | 75% Willing To Pay For Online Content
As a new generation of goods and services emerges, demand for online video continues to grow, but what are consumers willing to pay for? This Elastic Path research paper "Monetizing Online Video 2011" reveals consumer behaviors and attitudes towards online video. | - The Outnet aims to be the online face of outlet fashion
 U.K.-based website The Outnet sells more than 200 high-fashion brands, including exclusive styles sourced directly from design houses, at discounts of up to 70%. The site has seen its popularity soar since parent Net-A-Porter launched it nearly two years ago, but its success doesn't spell an end to full-price retail, says director Stephanie Phair. "There will always be that customer that is an early adopter, fashion-forward and eager to buy pieces straight off the runway." Fox Business (2/17) - Search engine partners with merchants to provide product reviews
New search engine SearchReviews has forged agreements with major online merchants including Amazon and Zappos to provide access to more than 40 million product reviews online. The service, which launched on Tuesday, also comes with a mobile application that lets smartphone users search by product ratings as well as keywords. ClickZ (2/17)  | Turning Online Shopper Uncertainty into a New Source of Sales and Profits. Eliminating consumer uncertainty is a challenge for all online merchants. The question is, how can you address shoppers' concerns and increase sales and profits in the process? Download the buySAFE white paper to learn more NOW! |
 - New apps add mobile options for search marketers
 An iPhone application from Lyris lets marketers make changes to e-mail campaigns via a mobile dashboard, and other marketing platform makers and search marketers are exploring ways to use smartphones to make tasks more portable. "Many technology platforms like ours have lots of great functions that could be stripped down and made available to customers 'on the go,'" said Aaron Goldman, chief marketing officer at Kenshoo. MediaPost Communications/SearchBlog (2/17) - Google Product Search relies on merchants for the details
Google Product Search -- sometimes called Google Shopping -- is a growing source of sales leads for online merchants, making it critical for retailers to feed the platform with up-to-date product details, writes Web-development company owner Michael Stearns. Stearns offers a primer on how to effectively use the platform's tools to manage product data feeds. Practical eCommerce (2/17) - Kraft's in-store kiosk would see faces and shopping lists
Kraft Foods is developing an in-store kiosk that would make product recommendations based on a customer's gender, the time of day and items the customer already planned to buy. It would use facial recognition to determine gender and a mobile application to access shopping lists, but it would not consider factors including height or ethnicity. StorefrontBacktalk (2/17)  - Asos to launch online retailing shop on Facebook
Asos, the UK-based fashion retailer, is leading the pack by opening an outpost within Facebook. While other retailers use Facebook to communicate with customers, consumers will be able to shop Asos' inventory without leaving the social networking site. "Our [customers] are on Facebook all day, every day," said CEO Nick Robertson. Bloomberg Businessweek (2/17) - Sources: Feds are curious about Apple's subscription service
The Justice Department and Federal Trade Commission reportedly have launched an inquiry into whether Apple's subscription service for media available on its iPad and other devices violates antitrust rules. Neither Justice, the FTC nor Apple commented for this article. Meanwhile, the European Commission is "carefully monitoring" the new subscription offering, according to a spokeswoman. The Wall Street Journal (2/18) - Redbox will use subscription service to sell video streaming
Video-rental kiosk company Redbox confirmed that it will use a subscription model similar to Netflix to let renters get streaming video along with discs. The company likely will need a partner to provide infrastructure for streaming, and there is speculation that Amazon is a likely choice. Electronista (2/17)  | Each year U.S businesses spend trillions of dollars on goods and services. Focus Research empowers buyers to spend their budget wisely by offering easily accessible and trustworthy information on vendors that support small and mid-size business operations. Download this free whitepaper that compares leading CRM vendors to ensure you choose what's best for your organization. |
| Interactive Advertising |  | | | - Zynga integrates T-Mobile ad campaign into game
Social-gaming giant Zynga is integrating ads into its games, with the first campaign for T-Mobile's 4G mobile service. The speed of 4G is the theme, and the "Treasure Isle" game, developed with the help of the firm appssavvy, includes a component in which players can win virtual goods that boost their speed in completing tasks. As part of the 10-day promotion, T-Mobile's icon will appear prominently on players' screens. Adweek (2/16) | Legislative & Regulatory | | | | | Shop.org Spotlight | | | | - Holiday planning already? Three trends for 2011 holiday strategy
It won't be long before retailers begin planning and implementing strategies for the 2011 holiday season. But according to the results of Shop.org's post-holiday survey, you might want to start thinking about these strategies now. Survey results found that many retailers are considering big changes, such as inventory management and changes to e-commerce infrastructure -- changes that will take months to implement. Read more. - Register for INNOVATE 2011 by Feb. 25 and save!
INNOVATE 2011 is once again attracting retailers ready and willing to look differently at retail marketing in 2011. INNOVATE 2011, to be held March 8-10 in San Francisco, is retail's newest show and aimed squarely at change agents in retail marketing. Last year's event sold out, and this year's registration is heating up. Save $100 off full conference pricing by registering before Feb. 25. Learn more.
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