  | News about digital retail commerce |  |
- EBay Motors' mobile app spurs sales of luxury cars
More shoppers are using a mobile application from eBay Motors, which has led to the purchase of three or four Ferraris each week as well as pricier wheels, including Lamborghini and Bentley. Luxury-auto sales via mobile devices are on the rise through "Buy Now" selections and auctions, and the app includes a feature that notifies users when rivals top their bids. CNET/Car Tech blog (2/3)        | New Retail 2.0 eBook: Private Sales Innovations
Are competitors employing retail concepts like Private Sales, to improve customer loyalty and generate rapid revenue growth? Learn how you can transform your business for today's multi-channel buyers with a FREE eBook, "Retail 2.0: Private Sales." Don't hesitate. Innovate. Download Your eBook Now | - Flash-sale sites add travel deals
Sites including Gilt Groupe, Rue La La and Hautelook have grown rapidly by selling upscale looks for discounted price through a members-only model. Now, the sites are adding luxury travel deals that appeal to the higher-income and aspirational consumers that make up their substantial subscriber lists. The move is partially aimed at offsetting fluctuations in inventory of apparel sourced from clothing companies' overstocks. Advertising Age (tiered subscription model)/DigitalNext blog (2/3)  | Turning Online Shopper Uncertainty into a New Source of Sales and Profits. Eliminating consumer uncertainty is a challenge for all online merchants. The question is, how can you address shoppers' concerns and increase sales and profits in the process? Download the buySAFE white paper to learn more NOW! |
 - 3 tips for creating an effective mobile site
 Retailers that want to grow online sales this year should resolve to create effective mobile-optimized sites aimed at the small but fast-growing group of consumers making the shift to m-commerce, writes Appitalism CEO Simon Buckingham. His three tips include keeping it simple for smartphones' small screens, choosing the right tech tools and understanding the three-click rule. Mobile Marketer (2/4) - Pros and cons of contactless payment
Wireless-payment technology that lets guests wave their cards in front of a register to pay have increased average ticket purchase size and cut customer wait time, according to research. For smaller businesses, the cost to outfit registers with the technology can prove prohibitive, but once in place, the machines will work with a variety of cards. Yahoo!/PC World (2/2) - Foursquare calls a Super Bowl blitz
Foursquare, which allows users to "check in" at various locations so their friends know where they are, announced a promotional initiative involving this Sunday's Super Bowl. Even if they are not at the actual game, users can check in, receive a badge and earn discounts at the NFLShop.com online retail outlet. Pocket-Lint.com (U.K.) (2/3) , Mobile Beat (2/3)  | Drive company revenue by simplifying IT strategies.
Investments in IT are often seen as key to supporting core business operations. Microsoft Online Services offers technology solutions outfitted for small to mid-size companies that will free up resources and help employees focus on what matters most. Download this free whitepaper to find out more! |
 | Companies in the News |  | | | - Buy.com buys social-shopping-app developer DecisionStep
Buy.com acquired DecisionStep for an undisclosed amount, adding the latter's social-shopping application, ShopTogether, to its online marketplace. ShopTogether allows users to chat online while shopping, simultaneously browse the same selections and show potential purchases to friends -- features that kept users at the site longer in early testing. AuctionBytes (2/3) - Google Shopper app extends to iPhone
The Apple iTunes App Store is offering the Google Shopper application, previously only available to shoppers with Android devices. Google Shopper enables users to search for and compare products at online and offline retailers. Digital Trends (2/2)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
What retailers can teach etailers
They are two different worlds, but etail can still learn a lot from retail. Learn 4 key mistakes that make etailers lose out big on sales, and the solutions that even a corner store retailer knows by heart. Ensure your online store really is open for business! No registration required: watch the video now!
Interested in learning more about advertising in Shop.org SmartBrief? Contact Dena Malouf at (202) 737-5500 x282 or dmalouf@smartbrief.com.  | |  | |  |
| Interactive Advertising | | | | - Traditional marketing techniques drive more sales than social
Traditional techniques including e-mail promotions, search results and old-fashioned word of mouth spur consumers to spend more than social media tools do, according to a recent survey by ForeSee Results. "Serious thought needs to be given to finding out whether social media is worth the investment for their business, and then if the answer is yes, they need to make the most of it by making sure that interactions on social media meet the needs and expectations of customers," said ForeSee CEO and President Larry Freed. MediaPost Communications/Marketing Daily (2/3) | Shop.org Spotlight | | | | - Author Guy Kawasaki talks the art of innovation
Helping people change the world by creating innovative products and services is the goal of Guy Kawasaki. At a keynote session at INNVOATE 2011, Kawasaki, author and founder of Alltop.com, will reveal steps to catalyze innovation based on his experience with retail brands like Apple. INNOVATE is retail's newest show, to be held March 8-10 in San Francisco. Learn more. - Mobile, social top of mind on BIG Show '11 EXPO hall floor
What were retailers talking about on the BIG Show '11 EXPO hall floor? Mobile, social media and then more mobile. Watch a 3-minute video featuring industry executives on the EXPO hall floor, including Jill Puleri of IBM and Bill Martin of ShopperTrak, as they discuss the hottest trends from the show. Watch the video.
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One in five online Valentine's Day shoppers will buy some gifts offline in a specialty store. Source: 
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