 | News about digital retail commerce |  |
- Does e-commerce consolidation make Google matter less to retailers?
When consumers face an overwhelming array of choices for online shopping, search engines such as Google are a vital tool for narrowing down the options. But as Amazon, Zappos and other big players increasingly consolidate and create focused, vertical search engines within their sites, Google and other horizontal search engines may see their popularity wane, writes digital consultant Jeffrey F. Rayport. Bloomberg Businessweek (2/13)        | Social Media Listening + Social Media Execution = Success. How do your monitoring efforts and your social media activities inform each other? Join us Feb. 22 at 2 pm EST to learn more about this relationship and how social media monitoring tools and social media management software work together to achieve your goals. Register now. | - Smart site redesign keeps the future in mind
Keeping a balance between short- and long-term goals is key in any effective e-commerce website redesign, says Tellus CEO Betsy Emery. Emery's company redesigned the site for supplement seller NutraOrigin last year, using a phased approach that fit with the merchant's budget while creating a base the retailer can build upon. Focusing on one key goal such as increasing the conversion rate or boosting average sales also is key, she said. InternetRetailer.com (2/14)  | |  | | | Take a closer look at consumer buying habits.
Today's consumers shop online, in traditional retail stores and by mobile phone. They demand cross-channel conveniences and seamless integration at every step. Download a FREE report from Sterling Commerce that provides detailed information on the latest consumer shopping preferences and attitudes. | |  | |  |
- Tablets poised to fuel m-commerce growth
Consumer demand for tablet computers has risen dramatically since Apple introduced the iPad last year, and merchants in a recent survey reported that about half of their mobile commerce activity is coming via tablets rather than smartphones. Merchants are less certain about the potential payoff from social media marketing efforts -- respondents to the survey by Forrester Research ranked social networks last on a list of customer-acquisition channels. TMCNet.com (2/14)  | Turning Online Shopper Uncertainty into a New Source of Sales and Profits. Eliminating consumer uncertainty is a challenge for all online merchants. The question is, how can you address shoppers' concerns and increase sales and profits in the process? Download the buySAFE white paper to learn more NOW! |
 - GSI Commerce expands with a $277 million acquisition of Fanatics
GSI Commerce is returning to its roots with recent e-commerce acquisitions, including a $277 million purchase of sports-oriented site Fanatics. GSI began as a sporting-goods seller in 1999 but morphed into a software provider that helps merchants create retail websites. GSI is once again operating sites, including SmartBargains and Rue La La. The Business Insider (2/14)  | Develop an Information Agenda for your retail company. The IBM Information Agenda Guide for Retail outlines a practical, proven approach for turning a client's Information On Demand vision and strategy into reality. Download the complimentary guide and learn how information management solutions help companies establish and leverage trusted information to optimize business performance. |
| Interactive Advertising |  | | | - Facebook grows more disruptive to established players
Facebook's massive growth has turned the social site into a direct competitor with more established Silicon Valley companies for users, ad revenue and skilled workers. Facebook has seen its share of online ads surge to 13.6% of the overall market, pulling revenue from traditional media outlets as well as online rivals including Yahoo! and AOL. The Wall Street Journal (2/15)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
Target plans to launch its new website for the 2011 holiday season.
Bring your talents to our groundbreaking e-commerce initiative as we launch our new Target.com website and continue to lead the explosive mobile retail experience. Join our Talent Community; apply for great new careers, and keep track of what's happening at Target.com!
Interested in learning more about advertising in Shop.org SmartBrief? Contact Dena Malouf at (202) 737-5500 x282 or dmalouf@smartbrief.com.  | |  | |  |
| Shop.org Spotlight | | | | - Lowe's, Nike and Bath & Body Works are hiring
Shop.org offers a job board for people looking for positions in e-commerce. Recent postings include an affiliate marketing manager at Lowe's, a business development manager at Nike, and an online marketing director at Bath & Body Works Direct. Shop.org member companies are invited to post jobs for free. Visit the job board. - Shop.org SmartBrief: Feb. 15, 2011
 More than three-quarters of retailers use fan pages on Facebook, compared with 66% last year. Source: Retail Horizons 2011 - When retailers will report monthly sales in 2011
NRF's 4-5-4 calendar serves as a voluntary guide for the retail industry and ensures sales comparability between years by dividing the year into months based on a 4 weeks/5 weeks/4 weeks format. The 4-5-4 calendar also establishes sales release dates, which have historically been on the first Thursday following the month's end. NRF has released calendars for 2011, 2012 and 2013. View the calendars.
| SmartQuote | | | |  | Cautious, careful people always casting about to preserve their reputation or social standards never can bring about reform."
--Susan B. Anthony,
American women's rights activist,
quoted for her birthday, Feb. 15, 1820  |
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| | | Advertise | Sales Account Director:
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- Friday, February 11, 2011
- Thursday, February 10, 2011
- Wednesday, February 09, 2011
- Tuesday, February 08, 2011
| | | Lead Editor: Megan Conniff
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