February 8, 2011 | News for the food, beverage and consumer packaged goods industry |  |  | - Goya chief: "Nothing happens overnight"
Frank Unanue, president of Goya Foods of Florida, said the 75-year-old company started out serving the Caribbean market and is now expanding to more Hispanic groups, including the Mexican community. "It's been tough," he said. "We've been at it a good number of years. We've readjusted our products, readjusted advertising, changed the way we sourced our products and kept our persistence." The Miami Herald (free registration) (2/7)         - Henkel's new slogan: "Excellence is our Passion"
Henkel, whose brands include Dial and Right Guard, has updated its logo and added the slogan "Henkel: Excellence is our Passion." The red oval appeared on Henkel products in 1907, and the company name was added in 1920. The last time the logo was updated was in 2002. Drug Store News (2/7)          |  |  |  | Compare 11 Leading ERP Solutions 119 Ways This extensive Comparison Guide prepares Finance, Manufacturing and Operations professionals by giving you the line-up of 11 leading ERP solutions evaluated across 119 features. Jumpstart your business with a successful ERP implementation! >Download your FREE ERP Comparison Guide |  |  |  |  |
- Loyalty index shows customers value "delight"
This year's Brand Keys Customer Loyalty Engagement Index shows " 'delight' is now the critical brand differentiator and most important driver of engagement and loyalty," said Robert Passikoff, founder and president of the Brand Keys consultancy. Brands with high rankings include Dunkin' Donuts, Starbucks, Cheerios, Frosted Flakes, Aquafina and Sam Adams. MediaPost Communications/Marketing Daily (2/7)         - SUPERVALU, Walgreen roll out private-label beer
Two major retailers have introduced low-priced private-label beers, adding to a category that has proved challenging partly because it competes with products that are heavily advertised. SUPERVALU has launched Buck Range Light and Walgreen now sells Big Flats 1901, with both companies saying the time is right because customers are seeking ways to save money. The Wall Street Journal (2/8)          | Accenture acquires CAS — A powerful combination By providing an integrated suite of enterprise software applications, the most demanding requirements of the consumer products industry can now be met. Learn how the acquisition of CAS by Accenture helps consumer products companies execute in-store strategies more effectively. Learn more>> | Advertising & Marketing |  |  | | Retail Spotlight |  |  | | - Grocers refill shelves between Oklahoma storms
Grocers in Tulsa, Okla., are stocking up in anticipation of another storm after an earlier winter storm slowed delivery and prompted customers to load up on staples. "We're still about a day behind because stores are asking for twice as much as they usually do," said an official with Associated Wholesale Grocers, which distributes to several supermarkets. Tulsa World (Okla.) (2/7)         Science & Technology |  |  | | - Tcho creates virtual chocolate factory
Tcho is working with FXPal to develop technology that allows both employees and customers to interact with a virtual version of its chocolate factory. Customers will be able to use the technology to track their products as they are created, said marketing manager Larry Del Santo. ConfectioneryNews.com (2/7)          | |  |  | The Buzz(CORPORATE ANNOUNCEMENTS) Discover maximized profit with the most-effective tools for managing and measuring trade spend, seizing growth opportunities, and identifying positive or negative trends across your organization. With AFS' Profit Optimization Package, you'll enhance efficiencies and performance across your entire TPM process. Interested in learning more about advertising in GMA SmartBrief? Contact Chris Warne at (212) 450-7970 or cwarne@smartbrief.com.  |  |  | |  | Health & Wellness |  |  | | GMA News |  |  | | - Get the roadmap for effective complaint management
You will come away from the Consumer Complaints Management Conference with new tools for dealing with complaints, with innovative strategies for brand management, and with valuable industry contacts, all tailored to the food and consumer products sector.
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• Model practices for complaint management • Crisis management insights • Deeper understanding of the role complaint management plays in brand management • Motivation from peers who have faced and overcome consumer affairs challenges
Learn more and register for the Consumer Complaints Management Conference.         SmartQuote |  |  | |  | If your company has a clean-desk policy, the company is nuts and you're nuts to stay there." --Thomas J. Peters, American management expert and writer   | | | This SmartBrief was created for cpgbrokers.data@blogger.com | | Read more at SmartBrief.com | A powerful website for SmartBrief readers including: | | | | | | Recent GMA SmartBrief Issues: - Monday, February 07, 2011
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