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| February 15, 2011 | | CONNECT WITH SMARTBRIEF |  |  | | | News for SmartBrief prospective partners | |
| What's Happening |  |  | | - Yes, you can fire volunteers
 Peggy Hoffman is president of Mariner Management & Marketing, an association management company. She contributed her thoughts on nonprofit volunteering in a recent SmartBlog Insights post.
"Yes, we can fire volunteers and if we aren't willing to then we send the message that poor work is acceptable. And frankly as a volunteer, I'm fed up. Fed up with having to be saddled with leaders who don't lead. Fed up with being on teams that aren't teams and then watching as 'we all' get credit. As a volunteer manager, I'm fed up with having to work around poorly performing volunteers. I know it's difficult at best to reprimand a volunteer. The consequences of not, however, are vast. Every volunteer -- and the staff who work with them -- deserves to work in an environment that honestly and transparently honors strong performance and addresses problems. It's basic HR. The risk of not doing this is that eventually we attract fewer stars and fewer volunteers overall."
Read the complete post and tell us what you think about bad volunteers. - News from across the association and nonprofit world
Executive changes, meetings and best practices: - Welcome to the SmartBrief family
 We've had a busy start to 2011. Here are three of the newest SmartBrief publications: We'll announce more additions in the next issue of Insights.
| Leadership Focus | | | | - 4 ways to keep your top talent happy
Follow the strategies that employers such as Moody's and Citigroup use to retain top talent by offering perks such as flexible work arrangements and career-growth opportunities, says Sylvia Ann Hewlett, a Columbia University professor and author of "Top Talent: Keeping Performance Up When Business is Down." "If there ever was a time to nurture top performers, it's now," Hewlett says. "Talent is the gift that keeps on giving -- and organizations are depending on their top talent to fire on all cylinders to help them survive the worst market in modern memory." Human Resource Executive (2/7) - Reasons for passing on talented jerks: "Don't hire jerks, no matter how talented" they are, says Michael Lebowitz, founder and CEO of Big Spaceship. "The second- or third- or fourth-best candidate who isn't a jerk is going to ultimately provide way more value," Lebowitz says. The New York Times (free registration) (1/29)
- Firms say succession planning is important, but most fail to do so
Nearly two-thirds of the world's companies lack a plan for who will run them in the event their chief executive is unable to do so, according to a survey of 1,300 global firms, although nearly all of those polled said they think a succession plan is important. Those that do have a plan should keep it private, industry watchers say, pointing to the pressure that investors are putting on Apple, which reportedly has a succession plan, to reveal what the company will look like in a post-Steve Jobs world. All Things Digital/Digital Daily blog (2/7) | About SmartBrief | | | | - What we do
SmartBrief publishes industry-specific e-mail newsletters in partnership with prominent associations, professional societies, corporations and nonprofits. More than 4 million executives and professionals rely on SmartBrief every day to stay informed and save them time. Visit here to view our partners, see samples and subscribe. For updates, follow us on Twitter or become a fan on Facebook. Want to explore partnering? Let's talk. | Media 2.0 | | | | - The worst social media moves of 2010
Social Media Week pundits gathered to hand out the annual Suxorz Awards in recognition of 2010's worst social media gaffes. Among those cited for dubious work: Cisco Systems, for its cringe-worthy "Ted from Accounting" campaign; Denny's, for persisting in steering customers to an abandoned Taiwanese Twitter feed rather than its own account; and Price Chopper, for reporting a person to their boss after the customer posted a critical tweet. SmartBrief/SmartBlog on Social Media (2/11) - 5 ways to add online video to your marketing mix
 Web video has become cheap and easy enough to execute that it should be a part of any social media marketer's tool kit, writes Erik Bratt. Elements such as customer testimonials and the possibility of going viral mean video can help bring a social media promotion to life, Bratt writes. San Diego Union-Tribune (2/6) - 5 easy tips for kicking off a social-marketing play
When companies make the plunge into social media marketing, they often neglect low-hanging fruit in the rush to start pushing out tweets and Facebook updates. Adding your social media handles to e-mail and PR publicity, including URLs in internal memos and adding your handles to your website's contact page, are all quick wins that can help boost traffic with little or no effort on your part, Rich Harris writes. ZDNet/Social Business blog (2/8) | SmartNugget | | | |  | | - Meet the secret group that decides the color of your shirts
The colors used by fashion designers and that trickle down to clothing retailers are decided by an anonymous group of 10 people who gather in secret twice a year to plot the next season's palette. The meetings, conducted in the white-walled offices of color-forecasting company Pantone, generate predictions that fashion insiders say become self-fulfilling prophecies. Designers follow Pantone's reports to ensure that their new lines are full of the coming season's hottest colors. National Public Radio (text and audio)/WNYC-FM (New York City) (2/10) | |  |
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