| February 18, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
- Aunt Jemima opens the kitchen doors
The Aunt Jemima brand has posted videos on its Facebook page showing how the pancakes, waffles and other products are made, and featuring employees who will appear at events throughout the year. "The goal is really to share with America how we make our pancakes, waffles and French toast, which is exactly the way you do it at home," said Andy Reichgut, vice president of marketing for parent company Pinnacle Foods. Adweek (2/17)         | Create a winning social-media strategy
Relying on luck and good intentions when developing your social-media approach can leave you with disparate, ineffective initiatives. Get the data you need to formulate a savvy social-media strategy that produces measurable results. Check out SmartBrief's State of Social Media for Business. |
 - Ethnic launches cast a wider net, Mintel says
Launches related to ethnic cuisine are moving beyond Italian, Mexican and Asian, Mintel said. The research firm noted a 150% increase in Caribbean food launches last year compared with 2009, 68% for Thai and 230% for Japanese. The company said consumers are inspired by travel, cookbooks, television shows, magazine articles and living in diverse neighborhoods. Convenience Store News (2/17), QSRMagazine.com (2/17), Drug Store News (2/17)  | Writing an Executive Summary That Means Business
An effective executive summary needs to deliver information persuasively, describing potential outcomes and impacts. This concise reprint offers tips for writing an executive summary that balances delivery with a well-substantiated pitch. Order here in paper or PDF. |
 | Advertising & Marketing |  | | | - FreshDirect offers children KidPower
Online grocer FreshDirect launched KidPower, a line of eight meals intended for children, created by a chef and approved by the company's nutritionist. FreshDirect said each meal provides nutrition and a full serving of vegetables. Food Business Review (2/17)  | Create a winning social-media strategy
Relying on luck and good intentions when developing your social-media approach can leave you with ineffective initiatives. Get the data you need to formulate a savvy social-media strategy that produces measurable results. Check out the key takeaways from SmartBrief's State of Social Media for Business. |
| Science & Technology | | | | - DuPont to spend more than $50M on biotech soybean program
DuPont said it plans to spend more than $50 million over five years to expand its soybean research program and Delaware-based facilities. The investment is expected to "increase the speed at which we can bring new products to the market and help farmers around the world increase yields through tolerance to environmental stresses, insects and disease," company executive John Bedbrook said. Reuters (2/17) | Health & Wellness | | | | - Study examines how food taxes affect choices
 A computer-based experiment with college students found a tax of 25% or higher discouraged hypothetical purchases of foods high in sugar or fat. However, students who were already watching what they ate and were given calorie information did not change their choices because of the tax. Reuters (2/17) | GMA News | | | |
| International | | | | - France to push for food regulation at G-20
French President Nicolas Sarkozy intends to promote regulations aimed at stemming rising food prices during the Group of 20 meeting. "If it is not regulated it is a free-for-all, it is the jungle law," he said, but officials in other countries are not as enthusiastic about regulation, including the U.S., which favors more transparency in commodity markets. The Wall Street Journal (2/18)
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