November 8, 2011 | News for the retail industry |  |  | | - Santa goes digital in J.C. Penney ads
J.C. Penney is launching a massive holiday shopping campaign from Saatchi & Saatchi in New York that will include both traditional pitches and plenty of new media, including a Facebook game on the retailer's fan page, QR code gift "Santa Tags," which will let gift buyers record a minute-long voice message to the recipient, applications and a presence on Google+. At the core of the campaign is the idea that shoppers can buy great gifts at reasonable prices. The New York Times (tiered subscription model)/Media Decoder blog (11/8)  | Want to be a hero to your customers and avoid chaos in your stores? BearCom and Motorola, your wireless communications specialists for the retail industry, can help. Watch how our hero Wireless Woman swoops in and saves the day at the Pampered Pets store with the uber-cool Motorola CLS two-way radio from BearCom! | - The Limited launches plus-size fashion brand
The Limited's new Eloquii branded apparel launched with several hundred items in sizes 14 to 24, designed using a spectrum of body-type models to offer plus-sized women fashionable choices that fit, said Limited consultant Kate Shevack. The line is only available online for now, but it may eventually grow to include brick-and-mortar stores. Advertising Age (tiered subscription model) (11/7)  | Top 5 Need-To-Knows About Tablets in Retail What are the consumer trends driving the adoption of tablets in retail? Which features are critical to stand up to the tough retail environment? Register for this free webinar to learn how tablets are changing the way you relate to your customers and the future of your business. | - Retailers seek the sweet smell of success
Retailers are pumping smells like pine, cinnamon and mulled cider into their stores this holiday season to get customers in the mood to spend money. Experts say festive scents entice shoppers, and that other tricks such as soundscapes, color choices and feng shui can have a similar subconscious effect. Inc.com (11/3) - Cotton supply chain faces long-term challenges
Cotton prices may have stabilized for now, but the industry is in the midst of big changes as entities along the supply chain, from farmers to retailers, seek ways to deal with challenges including sustainability issues, increased competition from synthetics and shifting markets, said experts at a recent conference. Women's Wear Daily (subscription required) (11/7)  | Which retailers are winning with better customer engagement? Aberdeen’s connected store survey shows how top-performing retailers are boosting profits by personalizing the shopping experience, and what other retailers are doing to catch up. This White Paper provides a practical roadmap for what Aberdeen identifies as a fundamental transformation in retailing. Today, it’s yours at no cost! Download your copy now! |
- What will be the most important 2012 election issue for the retail industry?
View the results of this poll in the NRF SmartBrief Best Of 2011 Send on Dec. 13.  | The economy |  | Health care |  | Jobs |  | Corporate tax reform |  | Swipe fee reform |  | Beyond the Hype. Social Commerce Made Real. Venda’s convergent commerce platform empowers brands to attract, interact, and transact with shoppers effectively on social networks including Facebook, Twitter, and Google+. Venda’s expertise and advanced tools maximize brand awareness, customer engagement, and revenue. Visit to learn more. | - Google+ opens up to retailers
Google officially opened up its Google+ social network to retailers on Monday, and Macy's had signed 5,300 followers within six hours of joining. Once users add a retailer or brand to one of their circles on Google+, the company can then interact with the person via the site and video chat. InternetRetailer.com (11/7)  | Key Steps Business Owners Should Know About Successful International Payments. This American Express® guide helps you streamline FX payments. Includes FX payment provider profile, how to simplify payments, and insightful FAQ. |
 | Are you prepared? Representing the biggest, longest and busiest time of year, the holiday season is an exciting time in retail stores. However, the opportunity for increased revenue from higher than normal traffic also increases the risk for potential loss. Read Wren’s white paper to learn how to out-think the Grinch, and manage holiday shrink. |
NRF News |  |  | | - Retail shines as October employment figures released
Last week’s monthly employment report by the Bureau of Labor Statistics was met with mixed reviews, but one thing is certain: retail still shines as a steady and significant contributor to employment. In a recent post on Retail’s BIG Blog, NRF’s Tita Freeman shares why the strength of America’s retail industry should not be underestimated. Read more. - NRF SmartStat: Nov. 8, 2011
While half of Americans with smartphones will use their devices for holiday shopping this year, only 16% will actually make purchases with the device. Source: Shop.org's 2011 eHoliday survey. - Classic style meets futuristic technology at Brooks Brothers
As America's oldest clothing retailer, Brooks Brothers keeps its styles classic but embraces new technology. Brooks Brothers executives will join a panel at Retail's BIG Show in January to discuss a new store environment where consumers drive self-checkout with smartphones, interact online with friends, and receive personalized pricing and discounts as they shop. Learn more. Chain Restaurant News |  |  | | - CEO: TCBY stays relevant amid growing rivalry
All but one of the top 10 fastest-growing frozen deserts/snacks concepts are frozen-yogurt brands, a marked increase in the 30 years since TCBY launched its first store. CEO Tim Casey talks about how the brand has changed in three decades and how it has managed to remain relevant amid a sea of new players. QSRWeb.com (11/4) |  | Position Title | Company Name | Location | Retail Due Diligence Examiner | Spain, Price, Reader & Thompson, PC | Nationwide, United States | HR Director, Retail Stores | SalonCentric | Based in NJ & NYC, NJ | Paralegal III | The Clorox Company | Oakland, CA | Talent Development Director | Saks Fifth Avenue- Santa Barbara | Santa Barbara, CA | Assistant General Manager Merchandise - Hackensack, NJ Store | Saks Fifth Avenue | Hackensack, NJ | Lead Analyst, Point-of-Sale Configuration | Total Wine & More | Potomac, MD | Manager, Retail Communications/Training | L.L. Bean | Freeport, ME | Director, International Government Affair | The Clorox Company | Oakland, CA | Category Manager - Copy & Print | Staples | Framingham, MA | Marketing Director - Bala Cynwyd, PA - Saks Fifth Avenue | Saks Fifth Avenue | Bala Cynwyd, PA | Store Director - Las Vegas, NV | Saks Fifth Avenue OFF 5TH | Las Vegas, NV | Director- Marketing | Saks Fifth Avenue- Palm Desert, CA | Palm Desert, CA | Fashion Buyer | Target | Minneapolis, MN | Enterprise Architect Manager | Cabela's | Sidney, NE | Merchandise Buyer - Fashion Apparel | Kohl's Department Stores | Menomonee Falls, WI | Costume Designer/Sr. Manager | Spirit Halloween | Egg Harbor Township, NJ | Logistics Operations Manager | Spencer Gifts/Spirit Halloween | Egg Habor Township, NJ | Director of Operations | Five Below, Inc. | Philadelphia, PA | Selling Director - Intimates - New York, NY | Saks Fifth Avenue | New York, NY | Selling Director - Men's Luxury Apparel - New York, NY | Saks Fifth Avenue | New York, NY | Director - Asset Protection - New York, NY | Saks Fifth Avenue | New York, NY | Sr. Systems Training and Communications Specialist | Bj's Wholesale Club, Inc. | Westborough, MA | Buyer - Junior Tops, Dresses and Related Separates | Bealls | Bradenton, FL | Director, Store Planning and Project Development | Ross Stores, Inc. | Pleasanton, CA | Recruiting Manager - Atlanta Area | Saks Fifth Avenue | Atlanta, GA | | Click here to view more job listings. | | SmartQuote |  |  | |  | But the delights of solitude don't only consist of dreaming. Next in enjoyment, I think, comes planning." --Anna Neagle, British actress  | | | This SmartBrief was created for cpgbrokers.data@blogger.com | | | | | | Recent NRF SmartBrief Issues: - Monday, November 07, 2011
- Friday, November 04, 2011
- Thursday, November 03, 2011
- Wednesday, November 02, 2011
- Tuesday, November 01, 2011
| | | Lead Editor: Megan Conniff Contributing Editor: Faye Rapoport Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | | | © 1999-2011 SmartBrief, Inc.® Legal Information | |
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.