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  | November 18, 2011 | | CONNECT WITH SMARTBRIEF |  |  | |  | | - 5 tips for staying realistic about your leadership
Your employees may not be willing to tell you what they really think, so, as the boss, it's up to you to maintain a realistic view of your leadership, Jeff Haden writes. Remind yourself that you shouldn't try to be friends with your employees and that workers may not be as emotionally invested in the business as you are, he writes. "[E]xpecting the same level of dedication and sacrifice will only leave you frustrated -- and negatively impact your ability to lead," Haden writes. CBS MoneyWatch (11/17)       |  | Maximize Your Business's Potential.
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  | | | Sales Strategies |  | | |  | - How buyers' desire for demand fulfillment can guide marketing
Customers' buying processes are changing, and to keep up, companies have to focus on fulfilling customers' needs, Tony Zambito writes. Chief marketing officers "can begin to look at how to develop fulfillment models based on the demands of their existing customers and prospective buyers. ... [They] will have to lead efforts to develop an appreciable deep understanding of the demand fulfillment goals and scenarios that drive purchase decisions," he writes. BuyerPersonaInsights.com (11/16) |  | Business Credit Reports and Scores – Free Trial
• Choose appropriate suppliers and prospects
• Gain better insight into your portfolio
• Manage risk while optimizing business with profitable customers
Receive 30-day free trial access to our essential business credit management tools and our Business Benchmark Report for insight on the health of US businesses. |
 | | | Daily Data Points | | | |  | |  | How to Master the Art of Content Marketing
Learn how to turn content assets into online consumer engagement and higher web conversions. In this report, you’ll find:
• An overview of content marketing strategies and solutions
• Keys to content development success
• Must-haves for content publishing and distribution
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 | | | On the Road | | | |  | - Finding peace and quiet at the airport
Busy airports can be a stressful experience for even the most hardened traveler, so it's often worth the price to buy your way into that little patch of peace and quiet otherwise known as the VIP lounge. "Finding added personal service plus peace, quiet and comfort is well worth the cost," Ed Perkins writes. Orlando Sentinel (Fla.) (11/16) |  | Relax with the “Beyond Breakfast” package at The Benjamin.
Indulge with breakfast for two each morning at celebrity Chef Geoffrey Zakarian's newest restaurant–The National, and enjoy 20% off spa services. Sample our renowned 12-choice pillow menu before dozing off with a satin eye mask for a great night’s sleep. Call 1.866.222.BENJ. Use code BFAST. |
 | | | App Update | | | |  | - MyLeadResponder app aims to keep sales leads from going cold
Failing to respond quickly when a prospect expresses interest in your product can cost your business sales. To address that issue, MyLeadResponder calls sales representatives to notify them when prospects complete online forms. The service reads the information on the form and allows the salesperson to immediately contact the prospect. BusinessNewsDaily.com (11/17) |  | Organizational Privacy Architecture and Assessment
This checklist for Ecommerce, Web Development and Design, and Direct Marketing professionals enables you to gauge your organization’s privacy compliance and best practice levels. Thousands of companies leave the intricacies of privacy management to TRUSTe, the 13-year-old leader in online privacy. Gain an overview of the program today. |
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- Guinness World Records Day leads to largest "leprechaun" gathering
What do you call a group of 262 people dressed as leprechauns? A world record, according to Guinness. The gathering, which took place in Dublin, was one of several unusual feats undertaken as part of Guinness World Records Day on Thursday. Elsewhere, participants in the event set records for impersonating the musical group ABBA and holding the largest hula hoop workout. Reuters (11/18)  | The businesses of the future who think demand fulfillment first will find a new world of opportunities opening up to them."
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| | | | | | | Recent SmartBrief on Sales Issues: - Thursday, November 17, 2011
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