  | News about digital retail commerce |  |
 | How to Double Revenue with Innovative eCommerce Concepts
It is time for you to leverage your own unique assets to create compelling new eCommerce experiences that address consumer needs and desires. Learn how you can use these concepts to meet your revenue goals. Read the New Retail Concepts whitepaper today. |  | Forrester Report: Enhance your eBusiness with Live Chat
Read this Forrester report detailing how video chat solutions like Netop Live Guide can increase onsite engagements (491%), improve conversions (662%), increase order value (32%), and enhance your customers’ experience. Download report. | | New Media & Technology |  |  | | - Google+ opens up to retailers
Google officially opened up its Google+ social network to retailers on Monday, and Macy's had signed 5,300 followers within six hours of joining. Once users add a retailer or brand to one of their circles on Google+, the company can then interact with the person via the site and video chat. InternetRetailer.com (11/7)      - Study: A fifth of Twitter users now follow branded accounts
A fifth of Twitter users now follow companies or brands on the service, according to two recent studies. Almost half of those said they followed brands to get deals and discounts, while almost two-thirds said they were already customers of the companies they followed. Overall, 50% of those polled said they were more likely to purchase products from brands that they followed on Twitter. eMarketer (11/7)  | Fly a lot? Earn 3X rewards points on airline purchases with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  - Chanel puts Facebook fans in the picture
Chanel is launching a Facebook application to promote its Chanel Rouge Coco Shine lipsticks. The app works as a photo booth, with users taking self-portraits using a webcam, finishing off the photos using Chanel-branded decorations, then sharing them on a Facebook page. "Through the photo booth, they become part of the brand they identify so much with -- they are now part of Chanel," says Ron Schott, senior strategist at Spring Creek Group. Luxury Daily (11/7) - Free Shipping Day will open up to eBay sellers
EBay sellers can participate in Free Shipping Day this year for the first time. The event, created several years ago, is a one-day promotion at FreeShippingDay.com in which participating retailers offer free shipping and guaranteed delivery by Christmas Eve. AuctionBytes (11/7) - Sneakpeeq expands to Asia ahead of schedule
 Social-shopping site Sneakpeeq expects to launch its first Asian site in February, jumping into the market nearly a year ahead of schedule via a partnership with Korean online retailer Interpark. Prices on Sneakpeeq drop each time someone clicks on an item, then reset back to the original price each time someone buys. All Things D (11/7)  | Reward and motivate your employees with Target GiftCards®
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 - Where in the world should online retailers be expanding?
View the results of this poll in the Shop.org SmartBrief Best Of send on Dec. 13.  | Asia | | South America | | Europe | | Africa | | Elsewhere |
 | Beyond the Hype. Social Commerce Made Real.
Venda’s convergent commerce platform empowers brands to attract, interact, and transact with shoppers effectively on social networks including Facebook, Twitter, and Google+. Venda’s expertise and advanced tools maximize brand awareness, customer engagement, and revenue. Visit to learn more. |
| Interactive Advertising | | | | - Online video viewing produces high ad response rates
Nearly 4 in 10 U.S. Internet users watch online videos for one to five hours a week, and many viewers are turning to professionally produced content and responding to ads, according to research from online ad network Burst Media. The study found that, overall, 18.2% of online video viewers took some kind of action as a result of seeing a video ad. eMarketer (11/7) | Shop.org Spotlight | | | | - Is site sluggishness weighing you down?
Online retailers know that slow loading sites come at a high cost to marketers – lower site conversion, increased customer abandonment, negative customer experience, even detriment -- but few have taken the steps necessary to optimize their site speed. In a recent addition to the Shop.org white paper library, executives from TagMan explore how online retailers should best manage site tags that will speed up third-party tags and overall page load times. Download the white paper. - Retail shines as October employment figures released
Last week's monthly employment report by the Bureau of Labor Statistics was met with mixed reviews, but one thing is certain: retail still shines as a steady and significant contributor to employment. In a recent post on Retail's BIG Blog, NRF's Tita Freeman shares why the strength of America's retail industry should not be underestimated. Read more.
| SmartQuote | | | |  | But the delights of solitude don't only consist of dreaming. Next in enjoyment, I think, comes planning."
--Anna Neagle,
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This holiday season, 92.5% of online retailers will offer free shipping. 
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