  | November 16, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
| Company Watch |  |  | | - ConAgra maintains customer satisfaction
ConAgra Foods held on to its 2010 customer satisfaction score of 83 in the 2011 American Customer Satisfaction Index. The company ranked sixth, behind Heinz, Mars, Hershey, Nestle and Quaker, but a spokesman said, "our corporate brand has little significance to consumers," who are more familiar with specific ConAgra brands. Omaha World-Herald (Neb.) (11/15)       - Orval Kent now part of Reser's Fine Foods
Reser's Fine Foods has purchased rival food brand Orval Kent, after acquiring vegetable company Vaughan Foods in September. All three brands provide freshly prepared food to restaurants, supermarkets and distributors, and the acquisitions give Reser's access to the fresh produce segment. The Oregonian (Portland) (11/15) - Spice Hunter's revamped website aims to inspire
The Spice Hunter updated its website to include more recipes, product information and suggestions for spice substitution. "Our online visitors will now experience a more vibrant and educational view of The Spice Hunter products and its online resources," said a company executive. Progressive Grocer (11/16)  | Earn 2X rewards points on shipping costs with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  - NYC incubators hatch the next generation of food makers
Large food manufacturing companies including Stella D'oro and Sabra have left New York City in recent years, but the number of food makers in the city has grown from 870 to more than 1,000 since 2006 as startup ventures are moving in. With the help of private and public backers, ventures are thriving in newly created commercial-kitchen incubators where they're making everything from Ethiopian delicacies to organic dog biscuits. The Wall Street Journal (tiered subscription model) (11/15) - Thanksgiving is flavored by local ingredients and traditions
Each region of America has its own Thanksgiving dishes based on local ingredients and traditions. Thanksgiving tables in the South might have collard greens, cornbread dressing and pecan pie. New Englanders add cranberries to appetizers, stuffing and dessert. In Hawaii, turkeys are slow-cooked in an underground oven called an imu. USA TODAY (11/16)  | The rise of social media has broken the traditional sales and marketing playbooks. Customers are in the driver's seat with more information and buying power than ever, forcing your company to adapt. Has your company made the social leap? Learn how HERE. |
 - Procter & Gamble taps mobile game to reach younger consumers
Procter & Gamble is tapping into the world of mobile gaming with a Las Vegas scavenger hunt to introduce its new line of Downy Unstoppables scent beads for the wash. The Scvngr-powered game will call on players Dec. 3 at various venues to complete challenges and earn rewards. "With this new product, Downy is looking to tap into a new, younger audience -- one that is tech-savvy, using mobile and is always on the forefront of social media innovations," says P&G spokeswoman Sherilena Strub. Mobile Marketer (11/15)  | GREAT HAPPENS IN threes AT HYATT.
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  - Fresh & Easy sells 3 flavors of King's Cupboard dessert sauces
Dessert sauces from King's Cupboard in Montana are available at Fresh & Easy Neighborhood Market. "Fresh & Easy's focus on high-quality, wholesome, all-natural items is a great fit for our product line," said King's Cupboard President Lila Poore. The grocer carries flavors Bittersweet, Cream Caramel and Three Chilies Chocolate. Progressive Grocer (11/16)  | Mintel finds consumers aren't looking for HFCS.
Only 4 percent of consumers are looking to reduce or avoid high fructose corn syrup (HFCS), according to newly released study findings by Mintel Research Consultancy. Over 2,000 consumers were surveyed on sweeteners, with some surprising results. Visit CornNaturally.com/Mintel for details. |
- Research ties frequent snacking to healthier food choices
Researchers used data from a study of 11,209 people age 20 and older and found that those who snacked more frequently ate more fruits, whole grains and milk than those who reported never snacking. However, frequent snackers also ate fewer vegetables and had more solid fat, added sugar and alcohol in their diet, according to the data analysis, published in the Journal of the American Dietetic Association. MyHealthNewsDaily.com (11/15)  | Tokenization is more than a security measure and more than a cost savings technique. It can be used to build your business. This white paper discusses the ways tokens can be used in back-end business operations to develop powerful marketing programs. |
 | GMA News | | | | - GMA-FMI to host annual Supply Chain Conference in January
Working together, FMI and GMA have created a uniquely effective forum for retailers and manufacturers to come together to foster supply chain efficiency, reduce costs and drive value.
Join your peers Jan. 22-24 in Orlando, Fla., where attendees will have the opportunity to participate in interactive discussions and best-in-class sessions to help create joint ventures.
Designed by and for retailer and manufacturer supply chain executives, the conference is a can't-miss event. For more information, visit http://www.tpasupplychain.org.
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