November 10, 2011 | News for the retail industry |  |  | |  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
- Lady Gaga and her team to transform Barneys: Barneys shared details this week on what the New York City flagship's entrance and fifth floor will look like after Lady Gaga and her team of workers transform the spaces for the holidays. San Jose Mercury News (Calif.)/The Associated Press (free registration) (11/9)
  | Maintaining accurate inventory is at the heart of retailing. Perpetual inventory solutions are one means to that end. Download our white paper, Inventory Is the Store: How Mobility Maximizes Return on Investment, to learn how Zebra mobile inventory solutions improve inventory management by meeting your inventory where it lives on the shelves. |
- Is the editorial line moving as magazines and retail meld?
Retailers have discovered that customers who come to their sites for the editorial content stay longer and buy more often, a shift not lost on a growing number of magazines that have created editorial and advertising partnerships, such as Esquire's deal with J.C. Penney. The shift raises questions about how magazines will maintain editorial independence. Mashable (11/9)  | Key Steps Business Owners Should Know About Successful International Payments. This American Express® guide helps you streamline FX payments. Includes FX payment provider profile, how to simplify payments, and insightful FAQ. |
- Lord & Taylor aims for young consumers with mobile, social
Lord & Taylor has signed more than 100,000 consumers for its months-old text messaging program. The department store chain partnered with social site Fashism to create a service that lets shoppers share pictures of their proposed prom dresses to make sure nobody else will be wearing it, says CEO Brendan Hoffman. The chain's mobile and social initiatives are largely focused on attracting younger shoppers to the brand. The Business Insider (11/9)  | Form the huddle now for 2012. You can create an effective game plan for the next year by using procedural review audits to examine successes, to identify failures and to focus on known areas of loss. Learn this retail operations strategy to prepare for the new year in Wren Solutions’ whitepaper and begin tackling loss and scoring better profits. |
- 5 ways to end 2011 on a positive note
As time runs out on 2011, businesses should hold meetings to go over end-of-year objectives, Linda Dulye writes. These meetings should include opportunities for discussion and be used to make sure everyone is performing the correct duties. "If your team has been downsized or has taken on new responsibilities, use your planning session to ensure the right people are signed-up for the right tasks and projects," she writes. Fox Business Small Business Center (11/8)  | Business Analytics: Optimizing Your Operations Organizations are gathering and storing enormous amounts of information. Read this e-book to see how mid-sized organizations can better use information to drive business decisions to lower costs and improve profit. Discover how you can overcome the barriers midsized business face and improve your competitive position. |
NRF News |  |  | | - Return fraud to cost retailers $3.5 billion this holiday season
Fewer retailers are expecting return fraud rates to grow this holiday season, thanks in part to enhanced return policies and requiring identification when receipts are not present during the return process. According to NRF's annual Return Fraud Survey released today, the retail industry will lose an estimated $3.48 billion to return fraud this holiday season, down from $3.73 billion last year. "Those who think they will be able to get away with manipulating a company's return policy will be sorely disappointed this holiday season," said Joe LaRocca, NRF senior asset protection advisor. Read more. - NRF SmartStat: Nov. 10, 2011
In 2010, 42.7% of total retail shrinkage was due to employee theft. Source: NRF - Introduction of new Senate bill shows momentum on sales tax fairness
NRF welcomed introduction of the Marketplace Fairness Act, saying the measure shows momentum is quickly building for Congress to pass legislation requiring Internet merchants to collect sales tax the same as local businesses. NRF is also intensifying its lobbying, grassroots, advertising and earned media outreach to push for passage of sales tax fairness legislation. "Over the last 20 years the retail industry has changed dramatically, but unfortunately our antiquated regime for sales tax collection has not kept up," NRF President and CEO Matthew Shay said. Read more. Chain Restaurant News |  |  | | - Wendy's targets fast casual to boost sales
Wendy's aims to recapture its role at the high end of the quickservice food chain by introducing midpriced products that rival fast-casual fare from chains such as Five Guys Burgers & Fries and Smashburger, CEO Emil Brolick said Wednesday. Wendy's will launch the new "W" burger line this year with offerings priced at $2.99, in between the chain's 99-cent menu and premium burgers that cost up to $6. BurgerBusiness.com (11/9), St. Louis Post-Dispatch/The Associated Press (11/9) - McDonald's dubs 11/11/11 as "Fryday"
McDonald's franchisees in the Chicago market are using tomorrow's palindromic date to promote half-priced fries. Dubbing 11/11/11 "Fryday," the restaurants are advertising on billboards that use fries separated by lines of ketchup to spell out the date, and the eateries will also host a competition to create the best dish to go with the popular potatoes. Crain's Chicago Business (11/9) |  | Position Title | Company Name | Location | Retail Due Diligence Examiner | Spain, Price, Reader & Thompson, PC | Nationwide, United States | HR Director, Retail Stores | SalonCentric | Based in NJ & NYC, NJ | Assistant General Manager Merchandise - Hackensack, NJ Store | Saks Fifth Avenue | Hackensack, NJ | Fashion Buyer | Target | Minneapolis, MN | Merchandise Buyer - Fashion Apparel | Kohl's Department Stores | Menomonee Falls, WI | Marketing Director - Bala Cynwyd, PA - Saks Fifth Avenue | Saks Fifth Avenue | Bala Cynwyd, PA | Lead Analyst, Point-of-Sale Configuration | Total Wine & More | Potomac, MD | Enterprise Architect Manager | Cabela's | Sidney, NE | Sr. Systems Training and Communications Specialist | Bj's Wholesale Club, Inc. | Westborough, MA | Director, Store Planning and Project Development | Ross Stores, Inc. | Pleasanton, CA | Director of Operations | Five Below, Inc. | Philadelphia, PA | Store Director - Las Vegas, NV | Saks Fifth Avenue OFF 5TH | Las Vegas, NV | Category Manager - Copy & Print | Staples | Framingham, MA | Selling Director - Intimates - New York, NY | Saks Fifth Avenue | New York, NY | Selling Director - Men's Luxury Apparel - New York, NY | Saks Fifth Avenue | New York, NY | Director - Asset Protection - New York, NY | Saks Fifth Avenue | New York, NY | Director- Marketing | Saks Fifth Avenue- Palm Desert, CA | Palm Desert, CA | Manager, Retail Communications/Training | L.L. Bean | Freeport, ME | Director, International Government Affair | The Clorox Company | Oakland, CA | Buyer - Junior Tops, Dresses and Related Separates | Bealls | Bradenton, FL | Recruiting Manager - Atlanta Area | Saks Fifth Avenue | Atlanta, GA | Talent Development Director | Saks Fifth Avenue- Santa Barbara | Santa Barbara, CA | Paralegal III | The Clorox Company | Oakland, CA | | Click here to view more job listings. | | SmartQuote |  |  | |  | Freedom is man's capacity to take a hand in his own development. It is our capacity to mold ourselves." --Rollo May, American psychologist  | | | This SmartBrief was created for cpgbrokers.data@blogger.com | | | | | | Recent NRF SmartBrief Issues: - Wednesday, November 09, 2011
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