  November 17, 2011 | CONNECT WITH SMARTBRIEF |  |  | |  | |  |  | Introducing The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster: • For a limited time, 50K bonus points when you spend $10K your first 5 months • 3X points on airfare • 2X points on advertising, gasoline, and shipping • 1X points on everything else LEARN MORE & APPLY |
  |  | Sales Strategies |  | | | | - How to help your salespeople perform at the top of their game
New hires could take a long time to get going, so the best way to make sure your sales team meets its 2012 goals is to train the representatives you already have to improve their performance, writes Matt Sharrers. Grooming your second-tier sales performers for the highest echelon of success requires a four-step process that includes categorizing your salespeople, creating a customized training program and ensuring that training is an ongoing process, he writes. Sales Benchmark Index/Sales Force Effectiveness Blog (11/16)  |  | Organizational Privacy Architecture and Assessment This checklist for Ecommerce, Web Development and Design, and Direct Marketing professionals enables you to gauge your organization’s privacy compliance and best practice levels. Thousands of companies leave the intricacies of privacy management to TRUSTe, the 13-year-old leader in online privacy. Gain an overview of the program today. |
 |  | Daily Data Points |  | | | | - Business inventories hold steady; sales increase
While many economists expected a small increase in business inventories during September, the inventories ended up basically the same as in the previous month at $1.5325 trillion. Companies in fields such as home furnishings and electronics saw falling inventories, but the declines were canceled out by increases in other industries, including clothing and general merchandise. Business sales for the month reached $1.2097 trillion, the highest raw-dollar figure since July 2008. RTT News (11/15) - Paid-search spending increases over last year
Retailers' spending on paid-search advertising was higher in October and early November than during the same period last year, research shows. Retailers saw online sales rise 25% in the beginning of November compared with a year ago, and they are also spending more per click. "Retailers are attempting to capture market share in the weeks before Black Friday. We're seeing heavier spending pushes coming one to two weeks earlier than last year," said Dan Parks of Performics. InternetRetailer.com (11/15)  |  | 5 Keys to a Successful Mobile Site It’s essential to have an effective mobile website experience. In this report, you’ll learn: • Insights on how to extend your brand image effectively across mobile devices • Tips for targeting multiple mobile platforms • Strategies for optimizing content publishing and performance
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 |  | On the Road |  | | | |  |  | Health care reform got you down? Learn more from UnitedHealthcare on how the federal changes to medical benefits will affect you and your employees. This guide highlights incentives for enrollment and a timeline of important dates and deadlines. Don't let them pass you by—Learn more here! |
 |  | App Update |  | | | | - Productivity-boosting apps for the Kindle Fire
Several apps can boost the business performance of your Kindle Fire, although for more complex tasks you may want to consider other tablets, writes Angela West. Among the seven apps she lists are MailDroid, which lets you keep tabs on multiple e-mail accounts, and Seesmic, which allows you to manage your social media profiles. PC World Business Center/BizFeed blog (11/16)  |  | Tokenization is more than a security measure and more than a cost savings technique. It can be used to build your business. This white paper discusses the ways tokens can be used in back-end business operations to develop powerful marketing programs. |
 |  |  | Everyone has flaws. [The] key to success and to being a great leader is to not have too many flaws and especially to not have a fatal flaw." --Jack Stark, writing in the Bullish on Books blog at CNBC  | | SmartBrief on Sales Partners |  |  |  |  | SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! | | This SmartBrief was created for cpgbrokers@gmail.com | | | | | | Recent SmartBrief on Sales Issues: - Wednesday, November 16, 2011
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