  | News about digital retail commerce |  |
- Start-up launches Facebook gift-list app
Two-person start-up Givvy has launched a Facebook social-commerce network that lets users find and list gifts based on their friends' recommendations. Givvy users can submit gift ideas from anywhere on the Web, and frequent submitters move up to the ranks of "savvy shoppers," whose recommendations are given greater weight. CNET (11/10)       | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 | Online Retail Trends |  |  | | - Why more consumers will shop online this season
A growing number of consumers are likely to do most or all of their holiday shopping online this season, driven by several factors including convenience and the search for tax-free shopping, says comScore chairman Gian Fulgoni. "While we have not yet released our official holiday season forecast, the current environment suggests we are likely to see sales growth rates in the mid-to-upper teens when measured versus year ago." CNBC/Net Net with John Carney (11/10) - IBM: More holiday shoppers to use mobile devices this year
IBM Coremetrics reports that shoppers are using mobile devices in dramatically higher numbers this year, with iPad owners expected to make more online purchases than smartphone users and to spend more online than PC shoppers and other mobile shoppers. During October, almost 11% of online shoppers were using a mobile device, compared with 4.2% a year earlier and less than 1% during the 2009 holiday shopping season, according to IBM. Network World (11/10)  | Earn 2X rewards points on gasoline purchases with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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LEARN MORE AND APPLY |
  - How mobile payments help small businesses grow
The mobile payment industry is growing and with it the opportunities for small businesses to capture sales they might otherwise miss. Gadgets such as Square offer small merchants an affordable way to accept credit-card payments, making it more likely that consumers who aren't carrying cash will close the deal. CNBC (11/10)  | Tokenization is more than a security measure and more than a cost savings technique. It can be used to build your business. This white paper discusses the ways tokens can be used in back-end business operations to develop powerful marketing programs. |
 | Companies in the News | | | | - Adobe drops Flash for mobile
Adobe Systems said it will stop developing Flash for mobile websites and instead focus on HTML5 for multimedia. Flash sites are not accessible on Apple's iPhone or iPad because the company's late co-founder, Steve Jobs, said the technology does not perform well and drains the battery. InternetRetailer.com (11/9) - Rossignol partners with Ski.com to boost gear sales
Ski gear manufacturer and retailer Rossignol has partnered with travel site Ski.com to offer users who book ski trips a 5% discount on gear. The companies share a demographic target, and the partnership is likely to boost both sales and brand awareness, says Rossignol marketing vice president Tait Wardlaw. InternetRetailer.com (11/9)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
Move ahead of your competition this holiday season with the strategic insights offered in "The Ultimate Guide To Optimizing Your Website For Holiday Traffic," a new eBook from Monetate, the next-generation platform for website testing, targeting and personalization.
Interested in learning more about advertising with SmartBrief? Click here for detailed industry information and media kits.  | |  | |  |
| Shop.org Spotlight | | | | - Retail and consumer products: How to prosper in a new era of growth
Shoppers today are responding differently than in past economic cycles, placing more emphasis on value. These shoppers, aided by the Internet, are smarter and more demanding. In a recent addition to NRF's Retail Reference Center, Jeff Edelman of RSM McCladrey shares how to win over the hearts and minds of your key shoppers by understanding what they want, when they want it and at what price they are willing to pay. Read more. - Shop.org SmartStat: Nov. 11, 2011
 Over half of all online retailers say their budgets for free shipping are higher this holiday season than last. Source: Shop.org's 2011 eHoliday survey - Interested in advertising on CyberMonday.com?
Maximize your sales this holiday season by being part of Shop.org's CyberMonday.com site. In order to be listed on the site, your company must have an affiliate program with Commission Junction, Google Affiliate Network, Linkshare or Pepperjam. The deadline to sign up is Nov. 12. Learn more.
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