| September 8, 2010 | News for the retail industry |  |  | | - Macy's aims to make magic with its new campaign
Macy's has launched a celebrity-studded new campaign in time for Fashion Week, featuring Martha Stewart, Donald Trump and Jennifer Lopez in TV spots with a free-for-all feel. The campaign includes a dual focus on shopping and events associated with Macy's, including the Thanksgiving Day Parade, with one star-laden commercial featuring a backroom party complete with parade balloons and celeb spokeswoman Jessica Simpson locating just the right pair of shoes for one shopper. MediaPost Communications/Marketing Daily (9/7)       - Big-box chains think smaller as they seek to serve the masses
Discount-chain giants Target and Wal-Mart have stepped up efforts to localize their marketing and personalize offers to meet the needs of more customers, Forbes reports. Both chains have begun tailoring merchandise mixes in each store to better suit the needs of the communities they serve, and Target's online efforts now include a customizable electronic version of the chain's weekly circular that lets users create sale alerts for their favorite products. Forbes (9/7) - Good Housekeeping aims to connect with public at Mall of America
Good Housekeeping magazine through October is hosting a pop-up space in the Mall of America that will offer events, such as cooking demonstrations, home improvement projects and sessions with top chefs, local celebrities and specialists from its Research Institute. The temporary showroom is an outgrowth of a multi-city tour staged last year by the magazine to promote the work of its research arm and to further connect with its readers. Mediaweek (9/7)  | Blue Harbor Increases Sales 40% to 65%
"The first spike in sales on Amazon occurred when we won the Buy Box. The second, and perhaps more important, is when we started using FBA." Anuj Goel, Blue Harbor LLC. Read more about Blue Harbor Online's success with Fulfillment by Amazon. |
 - Retail space to fill up further next year
Retail space for lease at U.S. malls and shopping centers will decline in 2011, the first drop in six years, as shoppers start spending again, according to a forecast from the CB Richard Ellis Group. The availability rate started heading up in 2006, at the start of the mortgage crisis, and continued as the closures of large chains such as Circuit City created a glut of available space. Bloomberg (9/8) - Surging yen could change Japan's model for luxury goods sales
Foreign luxury goods retailers have been able to charge the "Japan premium" as consumers in the Asian nation have high incomes and a large appetite for such products. That system appears to be falling apart, partially because of the rising yen, which is prompting third-party websites to enter the market with significant discounts. The Wall Street Journal (9/6)  | Are Your Margins Ready for Free Shipping? Last year more than 80% of retailers offered free shipping. This year free shipping offers are expected to be earlier, more frequent and more aggressive. What is this going to do to your margins? Contact Distribution Management Group to learn how to signficantly reduce your shipping costs. | - Amazon challenges manufacturers to move to "frustration-free" packaging
Amazon has ramped up efforts to persuade the makers of the products it sells to move away from the complicated plastic packaging that often proves frustrating to consumers. The online retailer, whose efforts to move toward so-called frustration-free packaging began about two years ago, is now using angry reviews from customers to persuade manufacturers to make the switch. Leaving out the plastic makes packaging easier to manufacture and recycle as well as simpler to open, the company says. The New York Times (free registration) (9/7)  | How are your competitors using cross-channel to get ahead—and how can you achieve more? Multichannel retailing is now the norm, but cross-channel strategies vary widely—and so do the results! Boost yours by leveraging the insights in Martec's original research on Multichannel Retailing 2010: Facts, Issues, and Opportunities for Growth. Download your copy now! | - 3 tips for small businesses
Allan Dick is an ex-stockbroker who spent five years managing sales at an auto dealership before discovering a knack -- and a passion -- for selling on eBay. As marketing chief for Vintage Tub & Bath, an online plumbing supply retailer, he offers his top three marketing tips for small businesses, starting with never outsourcing marketing until you've done it yourself. Dick also advises the little guys to never spend money unless they have to and to find a niche that works and become the recognized expert. Shop.org Blog (9/8)  | Reshaping Enterprise Workforce Management Software
Download this white paper to discover how Kronos has defined an entirely new generation of workforce management tools for today's tech-savvy "business consumer". Learn more about three breakthrough technologies: Instant Engagement, Guided Decisions, and Mobile Management — and how they will change the way you manage the workforce. |
| NRF News |  | | | - What your website does wrong -- and what it's doing right
Think your website needs a little one-on-one attention? Want a free critique from some of the leading Web experts in the industry? Registered attendees of Shop.org's Annual Summit, Sept. 27 to 29 in Dallas, can make personal appointments with multichannel, site design, merchandising and customer experience industry experts to evaluate their website -- for free. Appointments are on a first-come, first-served basis. Learn more. - NRF SmartStat: Sept. 8, 2010
 Instead of creating a new taxes to balance the growing U.S. budget deficit, 82% of Americans believe Congress should reduce the federal deficit by simply spending less. Source: NRF survey conducted by BIGresearch - Retail container traffic to be up 16% in September
Import cargo volume at the nation's major retail container ports is expected to be up 16% in September over the same month last year, but 2010 has already hit its peak and numbers will decline through the remainder of the year, according to the monthly Global Port Tracker report released by NRF and Hackett Associates. September is forecast at 1.32 million containers, and the year is expected to wrap up with 14.5 million, up 15% from last year. Read more.
| Chain Restaurant News | | | | - Burger King aims for a bigger bite of breakfast
Burger King has added nine new items to its morning menu in an effort to grab breakfast market share from rival McDonald's. The chain's new offerings include platters of pancakes, eggs and sausages, as well as mini-blueberry biscuits and Seattle's Best iced coffee drinks. "We've almost abdicated it to McDonald's, and we feel that it's time to take it back, or at least our fair share of it. That's our ambition," said CMO Mike Kappitt. CNBC/The Associated Press (9/7) | Career Track | | | |  | |  | | | | | | |  |  Director of Merchandising | Total Wine & More | Potomac, MD | | Store Team Leader - Tucson | Target Corporation | Tucson, AZ | | Director of Strategic Pricing | Guitar Center | Westlake Village, CA | | Buyer - Childrens | The TJX Companies, Inc. | Los Angeles, CA | | Buyer - Big and Tall | The TJX Companies, Inc. | Framingham, MA | | Buyer | The TJX Companies | Framingham, MA | | Online Buyer - Home Electronics | Sears | Hoffman Estates, IL | | Analyst | Oakley, Inc | Foothill Ranch, CA | | Human Resources Director, Merchant Development | Wal-Mart | Bentonville, AR | | CRM Credit Card Marketing Analyst | HSN | St. Petersburg, FL | | Buyer | Headquarters Marine Corps, Marine Corps Community Services (MCCS) | Quantico, VA | | Assistant Buyer | Headquarters Marine Corps/Marine Corps Community Services (MCCS) | Quantico, VA | | Principal Business Consultant | Oracle Corporation | Atlanta, GA | | SVP of Merchandising | Neiman Marcus | Dallas, TX | | Director, Public Affairs | PetSmart | Phoenix, AZ | | VP of Neiman Marcus Stores Marketing | Neiman Marcus | Dallas , TX | | e-Commerce Retail Manager | AutoZone, Inc. | Memphis, TN | | Director, Marine Corps Community Services (MCCS) | Headquarters Marine Corps | Yuma, AZ | | Manager of Children's (Kids) Product Development | TJX Companies | Boston, MA | | SR. Pet Product Development Design Specialist | TJX Companies | Boston, MA | | VP of Business Systems & Process Implementation / Administration | Dick's Sporting Goods | Pittsburgh, PA | | Graphic Designer - Apparel | Tween Brands | New Albany, OH | | | |  | |  | |
| SmartQuote | | | |  | Literature is news that STAYS news."
--Ezra Pound,
American expatriate poet and critic,
quoted for International Literacy Day, Sept. 8, 2010  |
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