 | September 8, 2010 | News for the food, beverage and consumer packaged goods industry |  |  | - Kraft CMO to helm category teams
Mary Beth West, chief marketing officer for Kraft Foods, is also taking on the role of chief category officer, overseeing category teams for gum, candy, chocolate and business global category teams. Category teams include officials from sales, marketing and operation. ChicagoBreakingBusiness.com (9/7)         | |  | | | Rich Quality and Safety Data — From The Entire Supply Chain!
Supplier quality data bolsters the security of your brand and the yields in your facility — if it's not "locked" in your supply chain's factories. Our new paper in the Profitable and Safe Supply Chain series explains how to link plant and enterprise IT for closer collaboration on quality and safety. | |  |  ADVERTISEMENT | |  |
- Private labels hold their own in Consumer Reports tests
In blind taste tests between national and private label foods, 11 match-ups were ties, national brands came out on top seven times, and private label brands were deemed best three times. The Consumer Reports tests show "store brands are worth a try," said a senior editor with the magazine. Supermarket News (9/7)  | Certify your heart-healthy food with the American Heart Association. Sales data found an average 5% incremental sales lift when a heart-check mark in-store promotion spotlighted certified products. Now that's a healthy return on your certification investment. Learn more at heartcheckmark.org or call (214) 706-1654. | - Kellogg to star on Food Network
Food Network personality Melissa d'Arabian will use Kellogg cereal brands in food demonstrations on the Food Network and FoodNetwork.com as part of a partnership between the network and the cereal company. The deal follows an episode of "The Next Food Network Star," in which contestants were challenged to create recipes using Kellogg cereals. Mediaweek (9/7)  | Mobile technology can provide a platform for interactive real time workforce management. Equipped with mobile devices, managers and employees can communicate seamlessly to exchange information, staff shifts and ultimately improve the customer shopping experience. Download this complimentary article to get insight on the impact of mobile technology on workforce management. |
 - Publix pilots curbside pickups
Publix is testing a grocery-pickup service at stores in Tampa, Fla., and Atlanta. Customers place their orders online then choose a 30-minute window for picking up the groceries at designated curbside locations. The Tampa Tribune (Fla.) (9/7)  | With an Information Agenda for Financial Markets in place, companies have many of the tools needed to make the essential transition from simply supporting the business to making a measurable, sustainable contribution to the business' bottom line. This guide supplies the integrated vision needed to help achieve business goals and objectives—and deliver better business outcomes. |
| Science & Technology |  | | | - Unilever invests in algae as palm oil alternative
Unilever has invested millions of dollars in Solazyme, a California company that harvests oil from algae for use in foods, soaps, lotions and biodiesel fuel. Unilever and other companies are seeking alternatives to palm oil, but products with algae oil are still years in the future. The Wall Street Journal (9/8) | Health & Wellness | | | | - Research touts benefits of milk after exercise
 Research is finding that milk is an excellent recovery drink after exercise because it contains casein and whey, proteins that help rebuild damaged muscles. In one study, athletes who drank milk after intense exercise were able to exercise longer in their next workouts, compared with those who drank water or sports drinks. Google/The Associated Press (9/7) | GMA News | | | | - GMA offers full slate of thermal processing workshops
GMA is pleased to offer a comprehensive battery of thermal processing workshops Sept. 20 to Oct. 1 at GMA Headquarters in Washington, D.C. Three stand-alone workshops and an introductory module that builds upon the information learned in Better Process Control School comprise GMA's Thermal Processing Professional Training Program. For individuals who do not wish to attend the entire two-week program, registration for individual workshops is encouraged. Register today!
| Editor's Note | | | | - Correction
An item in Tuesday's GMA SmartBrief incorrectly said Tyson Foods is reducing retail prices for chicken. Tyson CEO Donnie Smith was referring to the company's efforts to improve chicken production yields and drive out costs; the company does not set retail chicken prices. SmartBrief regrets the error.
| SmartQuote | | | |  | Literature is news that STAYS news."
--Ezra Pound,
American expatriate poet and critic,
quoted for International Literacy Day, Sept. 8, 2010  |
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