| December 30, 2010 | News for the food, beverage and consumer packaged goods industry |  |  |
- Nutrition gets scientific at PepsiCo lab
At PepsiCo's research lab in New Haven, Conn., which opened this year, scientists are studying ways to make the company's snack foods more healthful. The lab is near Yale University, and is offering five-year fellowships to graduate students specializing in nutrition and obesity-related diseases. The Hartford Courant (Conn.) (12/28)        - Beaverton Foods acquires Oregon wasabi grower
Beaverton Foods, maker of horseradish and specialty mustards, bought Pacific Farms, an Oregon company that grows wasabi and makes wasabi paste. "Our use of wasabi has been growing, so the Pacific Farms acquisition made sense for us to continue to grow our business to become the category leader," said an executive with Beaverton Foods, also based in Oregon. American City Business Journals/Portland, Ore. (12/29) - Revelers plan splashier New Year's Eve
More people are preparing to splurge on pricier, splashier New Year's Eve celebrations after several years of more low-key parties. "Business is back with a vengeance," says Cal Hancock of Hancock Gourmet Lobster in Maine. "Our products are not inexpensive, because they are made with lobster, but people are indulging." USA TODAY (12/29) - Mintel: 2011 consumer trends to be shaped by the economy
The lingering global economic slowdown has changed how people shop, says Mintel, which predicts that consumers will remain focused on value in the coming year, seeking products and services that deliver long-term benefits. Mintel also predicts a growing reliance on smartphones and automated checkouts, more products for obese people and continued interest in gardening. Progressive Grocer (12/29) - Craft beer becoming more popular, says Mintel: According to research from Mintel, 33% of beer drinkers say they are drinking more domestic craft beer and less imported beer. Garima Goel Lal, an analyst with the research firm, said craft beers have become more popular over the past five years, particularly with people 25 to 34. Brewers "would be wise to target this demographic and educate them more about artisan beers," she said. MediaPost Communications/Marketing Daily (12/29)
 | Discover the 'Future of Sustainable Household and Laundry Care Packaging'. Covering home and laundry care, it outlines the major drivers and inhibitors of sustainable packaging mostly from a consumers' perspective. Find out more: |
 - Seventh Generation takes a dim view of brighteners
Seventh Generation says in its new campaign that its laundry detergent contains no "optical brighteners," chemicals that make fabrics appear whiter and more vibrant. The company says they can be harmful to skin and the environment. Maureen Wolpert says, "We're not disputing that optical brighteners work -- we're just saying that our detergents work without using them." The New York Times (free registration) (12/29)  | 2011 planning for social media made simpler
94.1% of businesses use social media to build brand awareness — does yours? Get insights into business trends and best practices for social media from SmartBrief's State of Social Media for Business. Make your 2011 social-media strategy count with data from 6000+ business execs. Download the key takeaways now. |
 - Bloom tries out an online-shopping program
Bloom is testing its Groceries to Go concept at a store in Charlotte, N.C., and may expand it to other locations. Customers can place orders online through the ShopBloom.com site powered by MyWebGrocer, then drive to a store, where the groceries will be delivered to their cars. Supermarket News (12/29)  | Olympic leadership lessons from USA Basketball
Discover the tactics that Jerry Colangelo employed to overcome USA Basketball's Olympic losing streak. Learn how Colangelo and Coach K built a team that could compete internationally & how to adapt your leadership style to gain the same type of success. Check out Sustaining the Leadership Edge for just $75. |
| Health & Wellness |  | | | - Mediterranean diet may slow cognitive decline
A Mediterranean diet rich in seafood, olive oil, produce, legumes and wine may slow age-related declines in cognitive ability, a study indicates. Researchers assessed the dietary habits and cognitive function of 4,000 Americans age 65 and older and found a slower rate of decline among those who followed a Mediterranean diet, compared with those who followed a diet based on 2005 U.S. guidelines. Reuters (12/29) | GMA News | | | |
| Editor's Note | | | | - SmartBrief will not publish Friday
In observance of New Year's Day, SmartBrief will not be published Friday. Publication will resume Monday.
| SmartQuote | | | |  | Each age has deemed the new-born year the fittest time for festal cheer."
--Sir Walter Scott,
Scottish historical novelist, playwright and poet  |
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