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  | News about digital retail commerce |  |
- Online retailers accommodate last-minute orders
Online merchants have had great success this season with free-shipping offers, and several have extended free shipping to today on orders guaranteed for delivery in time for Christmas. "I've never seen anything like it," says Shop.org's Joan Broughton. "Shipping and shipping costs continue to be the big differentiators this late in the season." USA TODAY (12/23)        | New cloud management techniques enable IBM to provide a simplified "anywhere, anytime" self-service approach for the delivery and consumption of IT services. Read this paper to see how using a cloud-based approach for your IT can free you to reap immediate benefits of a specific technology instead of having to spend time, resources, and money focusing on how to implement it. |
 - Online bookseller Powells.com steps up holiday marketing
Oregon bookseller Powells.com began the holiday season with optimism about its online marketing campaign, but ambitious efforts by competitors and a growing number of online buyers made it more aggressive, says e-commerce marketing manager Mark Pennington. "It's a new ballgame this year. It really comes down to grabbing attention at this point, and you just have to be that much better to stand out." The Oregonian (Portland) (12/21)  | Supercharging the Online Channel
Getting to the right shoppers and then converting them to buyers in your online store is every retailer's key objective. Short purchase windows, impatient buyers, and new mandates around security are creating unprecedented demands on commerce sites. Learn how to attract customers to your site, optimize their online shopping experience and drive more transactions. Watch the webinar NOW! |
 - Polyvore lets merchants measure brand's perception
Polyvore, a site that lets users pull together perfect looks with products from a variety of shopping sites, offers a tool that allows online merchants to get a sense of their brand's perception. Metrics tell merchants how many outfits users create with their clothes. TechCrunch (12/22)  | Do People Trust Your Brand?
Business-to-Business companies increasingly recognize how critical building trusted online relationships has become to their financial success. Download this white paper to learn how companies can align trust, credibility, and privacy processes within their organizations to grow revenues and mitigate risk. |
 - Amazon and other online retailers set traffic records
Amazon.com had 83.9 million unique visitors to its websites last month, setting a record and making Amazon the most trafficked site, according to a Media Metrix report. Several other retail sites reported record traffic in November. They included Wal-Mart, whose 51.8 million visitors represent a 44% increase over the previous month, the report says. AuctionBytes (12/22)  | Samsonite Brings Durability Online with Amazon Webstore Samsonite wanted a truly integrated brand and marketing experience—a site that looked like Samsonite and still allowed them to promote their products effectively. They turned to Amazon Webstore to tap their expertise and raise the Samsonite eCommerce processes to a 'best-in-class' level. Download the Case Study now! |
| Interactive Advertising |  | | |  | Target Your Message — Advertise Here
Direct your message straight to key decision-makers in the digital retail commerce industry. With over 32,000 subscribers and valuable ad performance feedback, Shop.org SmartBrief is the smart place to advertise. Click here to download media kit. | | Shop.org Spotlight | | | | - New mobile white paper available by Digby
 The newest addition to the Shop.org member resource vault is an original white paper by Digby on "Why offering both a mobile optimized website and rich apps creates the most value for your consumers." White papers on cross-channel consumers, e-mail marketing and social media are also available. Learn more.
| Editor's Note | | | | - SmartBrief will not publish Friday
In observance of Christmas, SmartBrief will not be published Friday. Publication will resume Monday. | SmartQuote | | | |  | The party's on, the feeling's here, that only comes this time of year."
--Paul McCartney,
British singer-songwriter  |
| | This SmartBrief was created for cpgbrokers.data@blogger.com | | | | Advertise | Sales Account Director:
Dena Malouf 202.737.5500 ext. 282 | | | | | | | | | | Recent Shop.org SmartBrief Issues: - Wednesday, December 22, 2010
- Tuesday, December 21, 2010
- Monday, December 20, 2010
- Friday, December 17, 2010
- Thursday, December 16, 2010
| | | Lead Editor: Megan Conniff
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Almost three out of five retailers surveyed employ marketing and advertising messages to distinctly promote multiple channels. Source: 
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