 | News about digital retail commerce |  |
 | Samsonite Brings Durability Online with Amazon Webstore Samsonite wanted a truly integrated brand and marketing experience—a site that looked like Samsonite and still allowed them to promote their products effectively. They turned to Amazon Webstore to tap their expertise and raise the Samsonite eCommerce processes to a 'best-in-class' level. Download the Case Study now! |
 - Merchants flock to free-shipping Friday
About 1,450 retailers will offer their customers free shipping with online purchases Friday. effort. Participants in Free Shipping Day range from brick-and-mortar chains including Macy's and Toys R Us to small merchants and online-only retailers. "Retailers know their shoppers look for both convenience and great prices and are especially motivated with free shipping offers this time of year," said Joan Broughton, Shop.org's interim executive director. The Oklahoman (Oklahoma City) (12/16)       - Online toy swaps aid cash-strapped Christmas shoppers
Websites selling used toys and children's clothing are catering to frugal parents. Sites including ThredUp.com and SwapMamas.com let parents swap toys and outgrown clothes, a great help to those struggling with Christmas on a tight budget. Some toy-safety advocates advise against buying used toys, since they often don't carry guarantees about lead and other toxic materials. Houston Chronicle (12/15)  | Do People Trust Your Brand?
Business-to-Business companies increasingly recognize how critical building trusted online relationships has become to their financial success. Download this white paper to learn how companies can align trust, credibility, and privacy processes within their organizations to grow revenues and mitigate risk. |
 - Mobile price-comparison apps shake up in-store shopping
Shoppers armed with smartphone apps that allow them to compare prices and buy from competitors on the spot are throwing a scare into brick-and-mortar retailers. According to a recent survey by IDC Retail Insights, 45% of shoppers with smartphones had visited stores to check out products in person, then used the technology in their pockets to snag the best deals. The Wall Street Journal (12/15)  | Supercharging the Online Channel
Getting to the right shoppers and then converting them to buyers in your online store is every retailer's key objective. Short purchase windows, impatient buyers, and new mandates around security are creating unprecedented demands on commerce sites. Learn how to attract customers to your site, optimize their online shopping experience and drive more transactions. Watch the webinar NOW! |
 - EBay bolsters its tech team with Critical Path purchase
EBay said it acquired smartphone application maker Critical Path, doubling the size of eBay's mobile-engineering team, for an undisclosed price. EBay has worked with the Portland, Ore., company for a couple of years, beginning with the auction site's iPhone application introduced in 2008. Bloomberg (12/15)  | You may be considering a cloud computing solution or in the midst of specifying one or even implementing a solution. Read this paper to see what IBM discovered about how companies like yours are adopting, implementing and using cloud computing solutions. Learn about the current rate of adoption, drivers, barriers, and considerations that are influencing the adoption of cloud computing. |
| Interactive Advertising |  | | | - France to start "Google Tax" on ads
France will begin collecting a tax on online advertising on Jan. 1, under a law passed by French Parliament this week. Online advertisers will be responsible for paying the tax, dubbed the "Google Tax," and Google and other advertising platforms won't be responsible for collecting it. Search Engine Watch Blog (12/15)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
Stay "On the Pulse" of Holiday Online Shoppers
Track online shopping activity with the Cyber Holiday Pulse Index, exclusively from Chase Paymentech. Get actual online payment transaction data - not estimations. Discover key shopping dates for better promotional planning and gain insight into consumer spending habits. Follow the Pulse Index here
Interested in learning more about advertising in Shop.org SmartBrief? Contact Dena Malouf at (202) 737-5500 x282 or dmalouf@smartbrief.com.  | |  | |  |
| Shop.org Spotlight | | | | - Retail industry committed to job creation
While retail has been on the forefront of the economic recovery, NRF has been at the forefront of providing necessary resources to aid our industry. Visit NRF's newly created Retail Creates Jobs headquarters -- a place to view retail employment data, insights from top executives on retail as a career and government resources for small stores and big brands alike. Visit the HQ. - Lowe's, J.Crew and Under Armour are hiring
Shop.org offers a job board for people looking for positions in e-commerce. Recent postings include a director of social media at Lowe's, a manager of e-commerce analytics at J.Crew and a director of e-commerce marketing at Under Armour. Shop.org member companies are invited to post jobs free. Visit the job board.
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Six out of ten retailers surveyed plan to offer express one-day shipping as late as Dec. 23. Source: 
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