  | December 27, 2010 | News for the retail industry |  |  | |
- Renewed enthusiasm brings out post-Christmas shoppers
Retailers were ready for robust business on Sunday, as shoppers came out to cash in gift cards, trade in unsuitable gifts and treat themselves the day after Christmas. Dec. 26 is typically one of the 10 biggest shopping days of the year, and merchants hoped that Sunday would be especially busy with shoppers who are spending again. Chains including J.C. Penney and Target got started early, announcing their day-after sales last week. Chicago Tribune (12/26)       - Retailers cater to post-Christmas crowds: This year more than most, many merchants saw Sunday as a continuation of the holiday shopping season, with stores such as J.C. Penney, Kohl's and Saks opening early and offering doorbusters and deep discounts on some merchandise. "They came into December having made money. If December is prosperous, that will lead them to feel confident in 2011, and that's really what this last week is all about," said NPD Group chief analyst Marshal Cohen. The Dallas Morning News (12/26)
- Return policies under scrutiny
Retailers could lose up to $17.7 billion from questionable returns this year, yet some national chains including Best Buy, Macy's and OfficeMax have relaxed return policies. Others are using Retail Equation's technology to track habitual returners, who often cause stores to restrict returns. The Wall Street Journal (12/27)  | |  | | | Multichannel Retailing 2010: Facts, Issues, and Opportunities for Growth.
Most retailers operate with a combination of stores, websites and other channels. But what is really being achieved with the extension of multichannel retailing, and which challenges and opportunities do you need to address now to stay competitive in 2011? Find out with this free, in-depth market research. | |  |  |  |
- Airports are high-end malls for luxury shoppers
International tourists from emerging markets are increasingly stopping to shop on their way through busy airport terminals, attracted by duty-free luxury goods that might be more expensive or not available at all back home. Estee Lauder is staffing many of its airport stores with salespeople who speak Mandarin, Portuguese and Russian, and the company is working with travel sites to deliver coupons when customers print boarding passes. The Washington Post/Bloomberg (12/25) - Last-minute male shoppers provide boost to jewelery stores
Last week was important to jewelers from luxury retailers like Tiffany and DeBeers to department store counters, as procrastinating husbands and boyfriends finally turned out to shop. Jewelers traditionally rely on so-called last-minute men to boost their late-season sales. Last year, jewelery retailers booked more than $709 million in sales on the two days before Christmas. The New York Times (free registration) (12/23)  | Increase Planning Efficiency and Precision
Focus on the nuances of consumer demand, while crafting proactive merchandising strategies that capitalize on your most important asset — your valued customers. Download this free white paper and learn how to bring advanced science to the art of fashion retailing with Oracle Retail's fashion planning solution suite. |
 | Retail Technology |  | | |  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
The Sears Experience: Generating Profit through In-Store Testing.
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| Hot Topics | | | | Top five news stories selected by NRF SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| NRF News | | | | - NRF, Beall's execs talk holiday return fraud
Merchandise returns are a part of the holiday season, and legitimate returns are welcomed by retailers. But return fraud will cost retailers an estimated $4 billion this holiday season. In a recent CNN interview, Dan Doyle, senior vice president of Beall's Department Stores, and NRF's senior asset protection adviser, Joe LaRocca, share how return fraud hurts not only retailers, but also innocent consumers. Watch the interview. - When retailers will report monthly sales in 2011
NRF's 4-5-4 calendar serves as a voluntary guide for the retail industry and ensures sales comparability between years by dividing the year into months based on a 4 weeks/5 weeks/4 weeks format. The 4-5-4 calendar also establishes sales release dates, which have historically been on the first Thursday following the month's end. NRF has released calendars for 2010, 2011 and 2012. View the calendars.
| Chain Restaurant News | | | | - McDonald's menu diversity challenges some franchisees
McDonald's succeeded as quickservice rivals struggled during the recession, adding new menu items across a range of prices, beefing up snack and coffee offerings, and launching an aggressive store-remodeling program. Some franchisees worry they may not see returns on their investments, and at least one questions the wisdom of complicating a system that's driven by keeping things simple. The Wall Street Journal (12/27) | Career Track | | | |  | |  | | | | |  |  Director of eCommerce | South Moon Under | Berlin, MD | | Executive Vice President, Merchandising & Marketing | Total Wine & More | Potomac, MD | | Chief Financial Officer | Confidential | Sugar Land, TX | | Merchant, Regional Foods | Meijer | Chicago Region, IL | | Retail Assortment Planning Analyst | Headquarters Marine Corps/Marine Corps Exchanges | Quantico, VA | | Director of Marketing & Licensing | Spencer Gifts/Spirit Halloween/ToyZam! | Egg Harbor Township, NJ | | Vice President of Strategic Planning | Rent-A-Center | Plano, TX | | Buyer - Ladies Apparel - Special Sizes | Stein Mart | Jacksonville, FL | | Legal Counsel | Kohl's | Menomonee Falls, WI | | | |  | |  |
| SmartQuote | | | |  | Endeavor to be innocent as a dove, but as wise as a serpent."
--Lady Anne Fanshawe,
British memoirist  |
| | This SmartBrief was created for cpgbrokers.data@blogger.com | | | | | | | | | | Recent NRF SmartBrief Issues: - Thursday, December 23, 2010
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- Tuesday, December 21, 2010
- Monday, December 20, 2010
- Friday, December 17, 2010
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Almost 5% of shoppers planned to buy their last holiday gift after Christmas Day. Source: 
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