  | December 9, 2010 | News for the food, beverage and consumer packaged goods industry |  |  |
- Dr Pepper Snapple has national plans for Sun Drop
Dr Pepper Snapple Group is planning a national rollout for Sun Drop, a citrus drink that has been sold since 1928 but mostly in Southern states. The marketing arm of MTV network, Scratch, designed the can and other images, and the brand will appear on MTV shows including "The Real World." The Wall Street Journal (12/9)        - Gatorade CMO talks brand innovation
Gatorade Chief Marketing Officer Sarah Robb O'Hagan said the economic downturn pushed consumers away from the brand, which responded by changing its focus from new flavors to more meaningful line extensions. "In two short years, we have transformed from one product and a wall of flavors to three platforms," she said, discussing the G Series Pro and performance lines, and the G series Fit product debuting next year. MediaPost Communications/Marketing Daily (12/8) - Sara Lee expands espresso pod distribution
Distribution of L'OR EspressO single-serve espresso pods, launched in France in April by Sara Lee, is being expanded to the Netherlands. The coffee, sold under the Douwe Egberts brand and intended for use in Nespresso coffee machines, is made with Arabica beans and is offered in Delizioso, Decaffeinato, Splendente and Forza varieties. Drinks Business Review (12/8) - Sara Lee hires foodservice exec: Charlie McConnell, who has 17 years of foodservice experience, has been hired by Sara Lee Foodservice as director of customer marketing, and will "enhance our partnerships with operators," according to a marketing official with the company. Convenience Store News (12/8)
 | What's the ROI of your social media programs? If you don't think social media ROI can be measured, you need to learn the truth. Marketers have proven that specific social media practices can generate sales and the ROI of these activities can be measured. Download "The Naked Truth About Social Media ROI" at http://u.bzz.com/roi to learn 4 proven practices. | - Nutrition is expected to play a big role in consumer choices
Phil Lempert, known as a "supermarket guru," said he thinks American shoppers will seek nutrition-rich foods as they improve their diets and will be helped by easier-to-read nutrition labels and comparison technology. Lempert also predicted a surge in the use of mobile applications at grocery stores and an increased focus on regional foods as local sourcing becomes more important to consumers. MediaPost Communications/Marketing Daily (12/8)  | Food Safety Data — Available for All Stakeholders!
Supplier quality data bolsters the security of your brand and the yields in your facility — if it's not "locked" in your supply chain's factories. Our new paper in the Profitable and Safe Supply Chain series explains how to link plant and enterprise IT for closer collaboration on quality and safety. | - Coca-Cola gives McCann more work in Europe
 McCann Erickson is adding to its Coca-Cola responsibilities with new assignments in 23 European markets, including Italy, Greece, Hungary and Bulgaria. The Interpublic unit had previously handled ad duties in smaller markets in the region. Adweek (12/8)  | Work where the work is, not where the phone is. SynJ™ from AT&T is The Small Business Phone System. See how cordless handsets, extended-range and intuitive navigation make SynJ the productivity booster your business needs. View the SynJ demo now. |
  | Global trends create supply chain opportunities
In response to global economic and demographic trends, retailers' are mounting new methods to attract customers — creating downstream challenges for Fast Moving Consumer Goods manufacturers. Download a new whitepaper about supply chain strategies manufacturers can adopt that meet retailers' needs and enable business growth. |
| Science & Technology |  | | | - Specific omega-3 fatty acids reduce depression, data show
Study data suggest that people with depression can benefit from omega-3 fatty acids, but only when specific ones are taken in the right combination. Researchers who analyzed results of 15 clinical trials found that docosahexaenoic acid alone did not offer benefits, but DHA combined with a high dose of eicosapentenoic acid improved symptoms. HealthDay News (12/8)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
Agribusiness Seminar at Harvard Business School, January 9-12, 2011
For more than 50 years, this renowned Seminar has explored the business, economic, political, environmental, and societal issues that impact the agribusiness industry, providing executives with new knowledge and an essential full-chain, cross-industry, global perspective. Apply now.
 | | | Interested in learning more about advertising in GMA SmartBrief? Contact Chris Warne at (212) 450-7970 or cwarne@smartbrief.com.  | | |  | |  |
| GMA News | | | | - Arm yourself with collaborative transportation solutions at the 2011 Supply Chain Conference
To maximize transportation efficiency in the supply chain, collaboration from all stakeholders is essential. During the 2011 Joint Supply Chain Conference: People, Products, Process and Potential, Jan. 30 to Feb. 1 in Orlando, Fla., get perspectives on collaborative transportation strategies and emerging challenges in sessions such as: Current and Long-Term Transportation Trends. Key stakeholders representing retail, manufacturing, 3PL and commercial carrier segments will discuss current and expected challenges, cost containment strategies and visioning for the future related to transportation in the value chain.
Speakers include: Steve Carter, Director, Transportation Planning, Target Corp.; Dennis Donelon, Director, Customer Supply Chain Integration, PepsiCo Chicago; Craig McPhee, Executive Director, Distribution, Associated Food Stores Inc.
As the only supply chain conference designed for retailers and manufacturers by retailers and manufacturers, your company can't afford to miss this conference. Register now!
| Government & Food Safety | | | |
| International | | | | - Nestle plans Indonesia factory
Nestle is investing in Indonesia, building a factory in West Java that will make Milo chocolate-flavored products and Cerelac weaning formula. The facility is expected to be operational by the end of 2012, and plans are in place to add capacity between 2013 and 2015. Bloomberg Businessweek (12/9) | SmartQuote | | | |  | If you will just start with the idea that this is a hard world, it will all be much simpler."
--Louis D. Brandeis,
U.S. Supreme Court justice  |
| | This SmartBrief was created for cpgbrokers.data@blogger.com
| | | Read more at SmartBrief.com | | A powerful Web site for SmartBrief readers including: | | | | | | | | | | Recent GMA SmartBrief Issues: - Wednesday, December 08, 2010
- Tuesday, December 07, 2010
- Monday, December 06, 2010
- Friday, December 03, 2010
- Thursday, December 02, 2010
| | | Lead Editor: Rebecca Pollack Scherr
Mailing Address:
SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005 | | | | | | © 1999-2010 SmartBrief, Inc.® Legal Information |
|
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.