 | News about digital retail commerce |  |
- American Apparel aims high with international Groupon offers
American Apparel plans to launch its first international Groupon offers with deals in Europe, Brazil and Mexico this week. The California-based clothing company said a pre-Thanksgiving national offer with the daily-deal site attracted 130,000 U.S. shoppers and contributed to the company's best-ever Cyber Monday sales. Reuters (12/14)        | What retailers can teach etailers
They are two different worlds, but etail can still learn a lot from retail. Learn 4 key mistakes that make etailers lose out big on sales, and the solutions that even a corner store retailer knows by heart. Ensure your online store really is open for business! No registration required: watch the video now! | - Online start-ups cater to the ugly holiday sweater crowd
It's the time of year for reindeer sweaters to come out of the closet and make the rounds of holiday parties. Several online retailers are cashing in on the growing trend of "ugly sweater" parties, including UglySweaterStore.com, which founder Clarissa Trujillo is promoting this year with a YouTube video rap spoof by the fictitious artist "Lil' Ugly." Reuters (12/14)  | Supercharging the Online Channel
Getting to the right shoppers and then converting them to buyers in your online store is every retailer's key objective. Short purchase windows, impatient buyers, and new mandates around security are creating unprecedented demands on commerce sites. Learn how to attract customers to your site, optimize their online shopping experience and drive more transactions. Watch the webinar NOW! |
 - How to design a better small-business website
 Smart websites designed to attract a target audience and meet specific goals are essential for small businesses looking to increase their e-commerce sales, experts say. Organic towel seller Gazel Inc. focuses on educating customers about eco-friendly products as well as selling, resulting in a site that "feels" like the product, one designer says. Mashable (12/13) - JiWire corrals companies to launch geo-fencing deal
Clinique, Ritz Camera, Groupon and Hewlett-Packard joined mobile-ad provider JiWire in a location-based project that sends ads to shoppers' mobile devices when they're close to participating stores or products. Shoppers can click ads to get more product information and the exact locations of the items they're interested in. ClickZ (12/15)  | IBM end-to-end security for smart grids
The electric grid has been providing reliable electric energy for decades and when it fails, civilization comes to a standstill. This complimentary paper from IBM focuses on the security aspects of protecting the electric grid, including the end-to-end security needs and solutions at various points in the smart grid chain. |
  |  |  | | HR Executive's Guide to Web 2.0 — Cracking the Code for Talent Management
"Web 2.0 tools have allowed for greater flexibility to promote ideas and keep our customer facing staff up to date with changes to product, service and regulations" - Alastair Shakeshaft, Telegenica Limited
Learn how best-in-class organizations are taking advantage of Web 2.0 technologies and tools to improve key recruitment, engagement, and performance metrics. | |  |  |  |
| Interactive Advertising |  | | | - The year in apps
Advertising Age rounds up the year's 10 best applications from marketers. Starbucks won praise for a mobile-payments app that runs on several operating systems, including iPhone and BlackBerry. Outdoor-grill marketer Weber scored with an iPad app that features grilling recipes and a timer. Tiffany's engagement-ring app allows grooms-to-be to check ring sizes. Advertising Age (tiered subscription model) (12/13) | Shop.org Spotlight | | | | - How Wal-Mart's in-store digital marketing has increased sales
Campaign optimization, mobile integration and dynamic content have consistently delivered results for Wal-Mart. Attendees at Retail's BIG Show will learn how an interactive platform can increase sales, and how digital signs cause shoppers to deepen their engagement. Actual sales gains from optimization and technology will also be revealed for the first time. Retail's BIG Show centennial celebration takes place January 9-12, 2011 in New York City. Learn more.
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Groupon hasn't yet entered China, but the country's deal-minded consumers have about 1,200 other group-buying sites. Groups began forming years ago, when Internet users banded together to negotiate deals on cars and other big-ticket items. 
Over half of retailers surveyed will end express two-day shipping by Dec, 21. Source: 
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