News about digital retail commerce |  | - CEO: eBay "well-positioned" for growth in mobile payments
Mobile payment systems, such as the one that allows consumers to pay for physical goods with their smartphones, will become increasingly important in the offline world, according to John Donahoe, the CEO of eBay, which offers such services using PayPal technology. "You're going to see an aggressive move towards mobile payments in the offline world through the next few years," he said. "PayPal is the platform in which those rest and we feel very well-positioned." TheStreet.com (12/7)          | A Win for Consumers and Retailers ShopRunner is a members-only program offering unlimited free 2-day shipping and many other exclusive benefits from a network of leading online stores. With ShopRunner's collaborative approach, retailers are able to present consumers with a far more attractive program than they can as standalone merchants. "Click here to contact us now" | - Survey: On-site product search is a must for more online shoppers
More than three-quarters of online shoppers surveyed by Google said they used search functions within e-commerce sites while doing their holiday shopping. Bargains were important, the survey revealed, but respondents placed a higher premium on being able to easily locate the items they sought, and difficulty in finding the products they were looking for topped the list of biggest frustrations. Search Engine Watch Blog (12/7)         - Tech tools fuel customized product purchases
A growing number of consumers are taking advantage of technology that offers more options than ever to personalize gifts and items for themselves. Sophisticated digital photography tools and advanced printing technology let shoppers put their faces on products including M&M's and yoga mats. Retailers and manufacturers are reaping the rewards, but also are facing copyright challenges. The Wall Street Journal (12/8)          | HR Best Practices: Delivering Strategic Value to the Enterprise Establishing HR best practices that are supported with technology can help achieve greater efficiency. HR processes reduce the burden of handling administrative tasks and deliver strategic value to the organization by equipping managers with the right information. Learn how in this free white paper sponsored by SAP. |
- Russell Simmons uses Pandora to advertise online jewelry sales
Simmons Jewelry Co. is using what founder Russell Simmons knows best, touting its online merchandise lineup with a display and audio ad campaign on music site Pandora. The hip-hop mogul turned retail entrepreneur's company is targeting the ads to listeners age 20 to 45, across all genres. ClickZ (12/7)         - Sites help recipients trade unwanted gift cards for cash or credit
Three out of four consumers will pick up at least one gift card this season, according to National Retail Federation data, and odds are at least some of them will be cards for stores or restaurants the recipients don't frequent. Websites including Cardpool and Plastic Jungle help consumers resell unwanted gift cards, either for cash or credits on Amazon, Facebook or PayPal. San Francisco Chronicle (12/8)          | Free Whitepaper: "The Playbook for a Global Facebook Strategy." Only 30% of Facebook 500 Million users are in the U.S. If you're not thinking globally in terms of your company or brand's Facebook presence, you're missing out! Learn proven strategies and tactics to manage your Facebook presence worldwide with geo and language targeting. Download Whitepaper. |
- Is Tripleseat the OpenTable for private parties?
Boston-based startup Tripleseat has created a system to streamline the process of booking and organizing private events at restaurants and other event venues. Since launching two years ago, the company says it has signed about 100 clients and now manages about $140 million in annual event revenue. TechCrunch (12/7)         - Offermatic generates rewards based on credit card history
Startup Offermatic launched a service this week that automatically generates rebates, discounts and other rewards based on purchases made with credit and debit cards that consumers have registered with the service. The company has about 75 promotions running with merchants including Target, Home Depot and Starbucks. Mashable (12/7)         - Google unveils Chrome store with 500 apps
Google is launching an online app store for its Chrome Web browser that at the outset will offer 500 apps from top developers. Google also has teamed up with Verizon Wireless to allow users of laptops operating under the Chrome OS to receive "seamless Web connectivity," and will place Chrome in Samsung and Acer laptops being released in the middle of next year. MocoNews.net (12/7)          | Supercharging the Online Channel Getting to the right shoppers and then converting them to buyers in your online store is every retailer's key objective. Short purchase windows, impatient buyers, and new mandates around security are creating unprecedented demands on commerce sites. Learn how to attract customers to your site, optimize their online shopping experience and drive more transactions. Watch the webinar NOW! |
Interactive Advertising |  |  | | - Microsoft to give browser users control over ad tracking
Microsoft's Internet Explorer 9, which will be released in 2011, will include a tool that allows users to block certain third-party sites from tracking them. The feature won praise from Jon Leibowitz, chairman of the FTC, which last week called for a browser-based "do not track" tool. "This announcement proves that technology is available to let consumers control tracking," Leibowitz said. The New York Times (free registration) (12/7)         Shop.org Spotlight |  |  | | - What's hot in retail (and at NRF)
Holiday sales weren't the only thing on retailers' minds throughout the month of November, but they certainly were high on the list. Other noteworthy topics last month included NRF's analysis on how the midterm elections will impact retail, a holiday Q-and-A with Macy's Terry Lundgren, and a plethora of holiday consumer trend data on Black Friday and Cyber Monday. View a complete list of the most popular resources and articles in retail for the month of November. Read more.         - Shop.org SmartStat: Dec. 8, 2010
About one-quarter of online shoppers plans to use a smartphone to research or make holiday purchases this year. Source: NRF survey conducted by BIGresearch         - Calling all independent retailers!
Retail's BIG Show is hosting its second annual Independents' Day at NRF's Annual Convention, Jan. 9 to 12 in New York City. This half day of programming, designed for small- to medium-sized companies, will focus on online, marketing, merchandising, and store operations. Retailers using the free EXPO pass may attend these sessions alongside full conference attendees. Learn more.         SmartQuote |  |  | |  | Defeat is simply a signal to press onward." --Helen Keller, American author and activist   | | | This SmartBrief was created for cpgbrokers.data@blogger.com | | Advertise | Sales Account Director: Dena Malouf 202.737.5500 ext. 282 | | | | | | Recent Shop.org SmartBrief Issues: - Tuesday, December 07, 2010
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