  | December 23, 2010 | News for the retail industry |  |  | |
- Online retailers accommodate last-minute orders
Online merchants have had great success this season with free-shipping offers, and several have extended free shipping to today on orders guaranteed for delivery in time for Christmas. "I've never seen anything like it," says Shop.org's Joan Broughton. "Shipping and shipping costs continue to be the big differentiators this late in the season." USA TODAY (12/23)       - Retail experts walk the mall to gauge the selling season
Professionally made signs advertising new merchandise markdowns at Gap and other stores signal that retailers planned their discounting ahead of time, a good sign that seasonal sales are on track, say retail experts who walked the Westfield Garden State Plaza mall in New Jersey this week. Analysts also saw the messy arrangement of undergarments at Victoria's Secret as a good sign, saying it showed that the retailer, which eschewed deep discounts this year, is selling plenty of full-price merchandise. The Wall Street Journal (12/23)  | Supercharging the Online Channel
Getting to the right shoppers and then converting them to buyers in your online store is every retailer's key objective. Short purchase windows, impatient buyers, and new mandates around security are creating unprecedented demands on commerce sites. Learn how to attract customers to your site, optimize their online shopping experience and drive more transactions. Watch the webinar NOW! |
  | |  | | | Multichannel Retailing 2010: Facts, Issues, and Opportunities for Growth.
Most retailers operate with a combination of stores, websites and other channels. But what is really being achieved with the extension of multichannel retailing, and which challenges and opportunities do you need to address now to stay competitive in 2011? Find out with this free, in-depth market research. | |  |  |  |
- Gratitude goes far in retail customer service
More merchants are realizing the power of saying "thank you," and some industry experts say it's the start of a new wave of customer service. Sarah Siewert of Chicago was pleased with the attentive service she and her relatives received when they were shopping for purses in a department store several months ago. She and her mother were stunned several weeks later when they received handwritten thank-you notes from the saleswoman. American Public Media/Marketplace (12/22) - Toymakers target fickle tweens
Toymakers have found new interest in creating and marketing products aimed at tweens, preteens who have been growing out of their childish phases ever more quickly. Children ages 9 to 12 command $43 billion in annual spending power, spurring companies including Mattel and Hasbro to launch new clothing, accessories and games aimed at pleasing this fickle age group. USA TODAY (12/22) - Banish "budget" from your financial planning
"Budget" is a word loaded with negative connotations, writes Steve Strauss. He argues that small-business owners would do better to talk about a "plan" instead. "A yearly plan is nothing more than your decision for what the best use of your precious capital will be," and it gives you a clearer vision of where you're going, how you're doing and what you really need, Strauss writes. AOL Small Business (12/21)  | Samsonite Brings Durability Online with Amazon Webstore Samsonite wanted a truly integrated brand and marketing experience—a site that looked like Samsonite and still allowed them to promote their products effectively. They turned to Amazon Webstore to tap their expertise and raise the Samsonite eCommerce processes to a 'best-in-class' level. Download the Case Study now! |
| NRF News |  | | | - Retail's BIG Show standard registration ends Jan. 7
Want to attend the year's biggest and best retail industry event? Here's your last chance to save on registration for NRF's 100th Annual Convention & EXPO, Jan. 9 to 12 in New York City. Registering before Jan. 7 can save you more than $200 off the on-site rate. NRF retail members, save even more by registering as a five-person retail team. Learn more.
| Chain Restaurant News | | | | | Editor's Note | | | | - SmartBrief will not publish Friday
In observance of Christmas, SmartBrief will not be published Friday. Publication will resume Monday. | Career Track | | | |  | |  | | | | |  |  Director of eCommerce | South Moon Under | Berlin, MD | | Executive Vice President, Merchandising & Marketing | Total Wine & More | Potomac, MD | | Merchant, Regional Foods | Meijer | Chicago Region, IL | | Retail Assortment Planning Analyst | Headquarters Marine Corps/Marine Corps Exchanges | Quantico, VA | | Director of Marketing & Licensing | Spencer Gifts/Spirit Halloween/ToyZam! | Egg Harbor Township, NJ | | Buyer - Ladies Apparel - Special Sizes | Stein Mart | Jacksonville, FL | | Vice President of Strategic Planning | Rent-A-Center | Plano, TX | | Legal Counsel | Kohl's | Menomonee Falls, WI | | | |  | |  |
| SmartQuote | | | |  | The party's on, the feeling's here, that only comes this time of year."
--Paul McCartney,
British singer-songwriter  |
| | This SmartBrief was created for cpgbrokers.data@blogger.com | | | | | | | | | | Recent NRF SmartBrief Issues: - Wednesday, December 22, 2010
- Tuesday, December 21, 2010
- Monday, December 20, 2010
- Friday, December 17, 2010
- Thursday, December 16, 2010
| | | Lead Editor: Megan Conniff
Contributing Editor: Faye Rapoport
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SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005 | | | | | | © 1999-2010 SmartBrief, Inc.® Legal Information |
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Target, Wal-Mart and Macy's had the best holiday commercials this year, shoppers said. Source: 
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