 | December 8, 2010 | News for the food, beverage and consumer packaged goods industry |  |  |
- Pampers reaches out to Hispanic moms and babies
Pampers has launched a campaign called Miracles, with the goal of "recognizing some of the challenges Latino families face, and letting them know that we are here, listening and ready to help." Elements include a mobile messaging platform with tips and information on baby development. Drug Store News (12/7)         | Increase Profitability and Productivity in 2011
Download this free Aberdeen report to learn how Enterprise Resource Planning (ERP) can help improve operational performance, and differentiation. As capital and credit become readily available again, use ERP to gain the competitive advantage. | - Mintel: Shoppers are picky when buying green
Shoppers still value products with environmental claims, but "more consumers say they will buy green only if price, quality and convenience are equivalent to competing products." Mintel CPG trend insight director Lynn Dornblaser, speaking at the FMI-GMA Sustainability Summit, said 25% of U.S. product launches now carry sustainability claims. Supermarket News (12/7) - Holograms add pizzazz to packaging
Brands have started to add holograms to packaging, "giving products a highly distinctive decorative edge over competitors," said an official with the International Hologram Manufacturers Association. Colgate-Palmolive uses holographic foil on packages of its Total and Whitening oral care lines to boost visual appeal. Promo Magazine (12/7)  | This report provides a review and assessment of the strategic innovation options that CPG companies should examine. It also covers the need to develop a coherent innovation strategy across categories and platforms and for alignment with overall corporate strategy: Click here to find out more. |
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 - How MOM's Organic Market became a success
Scott Nash says he never planned to be a grocery magnate. After dropping out of college, he made ends meet with a job at a wholesaler of organic foods, back when the concept was still "far outside of the mainstream," he says. He eventually struck out on his own, offering home delivery of organic produce in the Washington, D.C., area and grossing $100,000 his first year in business. As interest grew, he opened his first tiny retail location, although he struggled to meet payroll until a competitor closed its doors. Over the next 20 years, Nash built MOM's Organic Market into a six-store chain with $50 million in sales and 350 employees. The Washington Post (12/5)  | Xerox® ColorQube® solid ink printers, starting at $699.
With 90% less waste and speeds up to 40 ppm, ColorQube® is your perfect solution for affordable color printing. Plus, save up to $300 with a trade-in rebate. Enter to win an Apple® iPad™. |
| Science & Technology |  | | | - Tech tools fuel customized product purchases
A growing number of consumers are taking advantage of technology that offers more options than ever to personalize gifts and items for themselves. Sophisticated digital photography tools and advanced printing technology let shoppers put their faces on products including M&M's and yoga mats. Retailers and manufacturers are reaping the rewards, but also are facing copyright challenges. The Wall Street Journal (12/8)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
Consumers are redeeming coupons in record-breaking numbers. Unfortunately, more counterfeits may be coming your way too. Learn how to protect your company by signing up for the NCH Resource Center — your free, online knowledge source for best practices, thought leadership and topical news about coupon redemption.
Interested in learning more about advertising in GMA SmartBrief? Contact Chris Warne at (212) 450-7970 or cwarne@smartbrief.com.  | |  | |  |
| Health & Wellness | | | | - Salty snacks show their healthier side
Some salty snacks score well on nutrition-ranking systems, and more better-for-you snacks are being introduced. New products include Pop Chips, with no trans fat or cholesterol and half the fat of fried potato chips, and products with less sodium or portion-controlled packaging. Supermarket News (12/6) | GMA News | | | | - Emerging issues in food-related litigation: Feb. 22 to 24
Join more than 150 CPG general and defense counsel in Scottsdale, Ariz., this February for the only industry event exclusively dedicated to food and consumer product litigation management. Featured sessions include:
- Peanut Corp. of America: A Case Study
- Standards and Expectations of Corporate Social Responsibility: The Retailer's Perspective
- E-Discovery: The Five Commandments
- Emerging Litigation Risks Resulting from Increased Federal Rule-Making
- The Food Label's Legal Effect
- Changes in Food Packaging: Legal and Regulatory Issues Associated with Active and Intelligent Packaging
Register today for the GMA Food Claims and Litigation Conference.
| Government & Food Safety | | | | - Researchers find high chemical levels in butter
Butter made by a large Midwestern company and purchased at a Dallas grocery store was found to have high concentrations of a flame-retardant compound. The butter, purchased last year, was part of a small research project to test for contaminants and more investigation is warranted, says the National Milk Producers Federation. CNN/The Chart blog (12/7) , Discovery (12/7) - California may lift ban on infused liquor
Alcohol flavored with spices or other flavors would be legal in California if a bill introduced by state Sen. Mark Leno is approved. A code enacted immediately after Prohibition bans "rectification" of distilled spirits, but was meant to protect drinkers from bad homemade drinks and should not prevent "the artisanal practice of making small amounts of spirits flavored with fruits, vegetables and spices," Leno said. United Press International (12/6)
| International | | | | - Yogurt keeps stirring up interest in the U.K.
Yogurt was found only in health-food stores 60 years ago, but now seven out of 10 people in the U.K. eat it regularly and the market is growing fast. Milestones include the 1963 launch of Ski, the 1980s push from German yogurt maker Muller, and the current interest in foods that provide health benefits. BBC/The Money Programme (12/6) | SmartQuote | | | |  | Defeat is simply a signal to press onward."
--Helen Keller,
American author and activist  |
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B. Bonin Bough, director of social media for PepsiCo, said "education of the organization" is key to developing a digital culture within the company. "Digital will soon be more ubiquitous than TV," said Bough. 
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