 | January 12, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
- Dean Foods, Blue Diamond find a market for almond milk
Silk Pure Almond, from Dean Foods, and Almond Breeze, from Blue Diamond Growers, are competing with brands of almond milk, a fast-growing nondairy category as consumers look for alternatives to cow's milk. Almond milk is lower in calories than other nondairy drinks, and "almonds are so familiar to consumers, and there's an expectation of great taste there," said Silk's brand manager. The Wall Street Journal (1/12)        - Sara Lee sets goal of 20% sustainable coffee by 2015
Sara Lee said it aims to have 20% of its coffee volume certified as sustainable by 2015, using the UTZ CERTIFIED Foundation as its main partner. "By providing coffee growers visibility five years out and publicly committing to buy very large quantities of certified coffee, we can contribute to improve sustainability in the mainstream coffee market worldwide," said Frank van Oers, CEO of international beverage and bakery for the company. BeverageDaily.com (1/11) - Sara Lee plans Indiana distribution center: Sara Lee is leasing 281,000 square feet in Plainfield, Ind., for a distribution center it will occupy starting in February. The Indianapolis Star (1/11)
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 - Consumers favor clarity on "natural" claims
Thirty-four percent of consumers expressed a lack of confidence in "natural" claims on product labels, and 65% said they would welcome uniform certification of natural products, according to a survey by a natural-foods marketer. The strongest preference for certification, according to the data, was by an independent nonprofit organization, followed by the government, then the industry or retailers. Progressive Grocer (1/11)  | NEW PRIVATE LABEL RESEARCH FROM ICOM
Cost-conscious consumers are choosing store brands in record numbers with switches in even sensitive categories like baby care and health products. Yet more than half are willing to switch back given the right incentive. What are national brands to do? Click here for this FREE report including the top 5 Tips to Win Back Consumers. |  | Are you keeping up with the changing world of employee health care? Get The Basics of Employee Health Care for Small Business: A Guide to Creating a Company Benefit Plan, and find out what you need to know today. There's no obligation. Click to download a FREE whitepaper. |
 - Stores find ways to benefit from smartphone technology
As more shoppers use smartphones to search for discounts and make purchases, retailers look for ways to benefit from the technology. The Green Hills grocery in Syracuse, N.Y., for example, is giving coupons for $5 off a $10 purchase when customers use Foursquare or Facebook to show they are in the store. WSYR-TV (Syracuse, N.Y.) (1/11)  | 2011 planning for social media made simpler
94.1% of businesses use social media to build brand awareness — does yours? Get insights into business trends and best practices for social media from SmartBrief's State of Social Media for Business. Make your 2011 social-media strategy count with data from 6000+ business execs. Download the key takeaways now. |
| Health & Wellness |  | | | - Study suggests magnesium can help ward off diabetes
Overweight people who took daily magnesium supplements for six months had improved blood sugar levels and improvements in two of three measures of insulin sensitivity, German researchers said. The data supported earlier research that showed that for every 100-milligram increase in daily magnesium intake, the risk of Type 2 diabetes decreased by 15%. NutraIngredients (1/10) | GMA News | | | |
| Editor's Note | | | | - Correction
A summary in Tuesday's SmartBrief incorrectly reported the type of candy of a new Jelly Belly product. The Jelly Belly product is mellocreme candy. SmartBrief regrets the error.
| SmartQuote | | | |  | If there's anything I've learned from my years in the tech world, it's that companies don't get killed by competition. They usually find creative ways to commit suicide."
--Sridhar Vembu,
CEO of Zoho  |
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